About two out of three people prefer reading beautifully designed content. In fact, your website’s appearance has a 75% influence on your brand’s credibility. Neglecting the latest web design trends could hurt your brand’s reputation.
Here are the top 2023 web design trends to consider applying to your company website. Applying these trends can help you stand out from competitors, leading to more sales.
Read on to discover the top website trends today!
AI-Generated Art
Artificial intelligence (AI) is changing web design, website development, and content creation. AI-generated art can add a sense of mystique and utopianism to your site. There are tools available that allow you to create compelling graphics without extensive web design experience.
If you’re not a fan of AI-generated art, consider adding more illustrations to your website. Branded illustrations can speak to your company’s core values while helping your brand stand out online. Illustrations are smaller in size and load faster than photographs, improving the user experience (UX) on your site.
Otherwise, long load times can hurt your website’s UX, leading people to leave. As people leave without exploring additional pages, your website’s bounce rate will increase.
A high bounce rate, which indicates a negative UX, can hurt your organic search engine rankings. It could cause the cost-per-click for your digital ads to increase, too.
Use eye-catching illustrations to keep visitors engaged. Consider animated icons for small-scale interactions. Transforming simple illustrations with quirky animations can help you capture the visitor’s gaze.
Custom Fonts
With text-based web designs becoming more popular, many companies are turning to custom fonts and lettering. Use a custom font that suits your brand guidelines to engage your visitors.
Look into custom or serif fonts to add playful elements to your site.
3D Designs
Abstract, 3D visual elements can help you impress your audience. You can add a flare of personality and charisma while creating strong first impressions with visitors.
You only have seven seconds to make a strong first impression. Within those seven seconds, visitors will determine if they like your brand or not. Using these website design trends can help you make the best impression possible.
Motion
In addition to animated icons, consider using GIFs and videos to add motion to your website. Small movements will help you catch the consumer’s eye.
Add these elements strategically to your site to draw visitors toward call-to-action buttons.
AR
Further improve the user experience on your site with augmented reality (AR) elements. AR connects images and digital content with the physical world.
Many eCommerce websites are already using AR technology to help consumers make buying decisions.
Apply These 2023 Web Design Trends Today
Don’t let your website become stale or outdated. Instead, use these 2023 web design trends to stand out from other businesses. From artificial intelligence to animated icons, these trends will help you make a strong first impression on visitors.
Applying these trends on your own could waste time and money you can dedicate to your business instead. For modern, clean designs, invest in professional, quality design.
Start a project with our team today to learn more!