How often do you research products and services online, only to change your mind after reading a customer review? Online reviews can sway our buying decisions more often than people realize. They can even make people decide whether to trust your company.
Neglecting review monitoring and management could harm your business. With review management services, you can show customers that you really care.
Read on to discover the benefits of managing customer reviews today!
1. Boost Your Reputation
Responding to online reviews will show customers you care about their business. Interacting with customers will allow you to address problems quickly. It also improves your customer service.
If you receive a negative review, you can apologize or offer the customer a solution.
Future customers who read your reviews will feel more inclined to trust your business. Customer reviews will become a form of social proof. As you strengthen your brand’s reputation, you’ll also gain credibility.
Over 80% of consumers say they would contact a business with reviews on its landing pages. Another 74% say reviews increase their trust in a company.
The way businesses respond to reviews matters to 56% of consumers.
Brand trust and credibility can boost your reputation in the industry. Customers will feel more inclined to shop from your business.
About 50% of a company’s market value is attributed to its reputation. In fact, 97% of business owners say online reputation management is important to their business. You can use these reviews as part of your marketing strategy to encourage new customers to trust you.
2. Attract New Customers
Sharing online reviews can help you attract new customers to your business. An impressive, five-star rating will lead them to look into your offerings. Realizing other customers love your brand could encourage them to give you a try.
In fact, over 90% of users say online reviews impact their buying decisions. Another 81% of consumers use Google to evaluate local businesses.
Reviews can also boost your search engine rankings. Higher rankings will help you gain brand visibility and website traffic.
After reading your review responses, customers may decide to visit your website. Your click-through and conversion rates could increase.
Without review tracking, however, you could miss the problems your customers are experiencing. You could scare away customers instead.
3. Gain Helpful Feedback
Managing customer reviews gives you the chance to learn from your customers.
Their honest, straightforward comments can help you recognize issues. Your review responses will show customers you care and want to change.
Offering your customers a solution could encourage them to change their negative reviews. Future customers will see that you’re willing to accept feedback and change. They could feel more inclined to trust you in the future.
Invest in Review Monitoring Today
Investing in review monitoring can help you attract new customers to your business. It’s also an effective way to learn from your customers. With review management, you can show customers that you value their business.
Enfuse is a full-service digital marketing company. Since 1997, we’ve helped our clients accomplish their goals. We can manage your customer reviews so you don’t have to.
Contact us to learn how we can help your business grow today!