When performing a Google search, 28.5% of people will click the first link. With each result going down the page, this percentage drops significantly.
SEO is more important to businesses today than ever before. It’s vital to establish a strong online presence if you want to keep up with the competition.
Link building is a key part of this and it can be quite complicated. To make things easier, you can outsource your link building to a third-party company.
Let’s look at some of the key benefits of outsourcing your link building.
1. It Saves Time
In any business, time is one of the most valuable resources available, and being able to save it is always a good thing. Link building may not seem like the most labor-intensive digital marketing task, but it can take quite some time to get it done right.
You might want to run a project that involves building a set amount of links in a month. Each link can take several hours (sometimes upwards of 10), so depending on how many you want to build, it may not even be possible for a single hire working full-time.
Companies that offer professional marketing services are not only experts at building links, but their services are scalable. As such, they can vary the manpower they dedicate to your projects to ensure you always have what you need.
2. It’s More Cost-Efficient
SEO content can be very cost-effective and is one of the best ways to increase organic traffic to your site. However, how you approach different tasks will determine how cost-efficient it is.
It may seem more logical that it’s cheaper to keep link building in-house. While it will cost you less, it won’t help you generate profits in the same way.
Professional marketing agencies have the expertise to ensure your link building is done well and they benefit from economies of scale. On top of this, it’s a tax-deductible expense and you won’t need to worry about payroll taxes. You can then use the saved funds in other important areas.
3. You’ll Get Better Results
Ultimately, the most important aspect of link building is the results it generates. There’s no point in putting in work if you don’t get anything from it.
Most businesses won’t have employees with the right skills and experience to handle the link building process effectively. Digital marketing agencies, however, specialize in this. They can also cater specifically to your business and industry to ensure you can keep up with your competitors.
The same applies to any other services you may require. The most effective marketing services will always come from trained professionals.
Outsource Your Link Building
You can reap a range of benefits if you outsource your link building to a professional company. They can save you both time and money while delivering superior results.
Enfuse is a full-service web development and digital marketing company that has been providing industry-leading services for over 25 years. Take a look at our search engine optimization page to find out more about what we can do for your business.