Did you know that a typical landing page has an average conversion rate of 9.7%? This percentage may fluctuate to as low as 3% or as high as 11.45%, depending on your unique business sector.
Conversions are those vital actions taken by site visitors to make a purchase, complete a contact form, or sign up for a service. Having catchy headlines is one way you can help improve your landing page design to get more conversions.
Want to know more about crafting the best headlines for your landing page? Keep reading below for 3 tips you can use to make your landing page pop.
1. Address a Common Consumer Pain Point
Site visitors are most likely on your website to find a solution for a common problem they are experiencing. If you offer a product or service that can help address this, make sure to include it in the headline of your landing page. For every 10 site visitors only 2 will actually read the whole landing page, while 8 out of 10 will read the headline.
Identifying the primary pain point your product or service addresses is a surefire way to get the consumer’s attention. Explaining how your product or service can help address this issue shows that you are focused on understanding their needs.
2. Use Actionable Language on Your Landing Page
Engagement is the name of the game. For every site visitor on your landing page, you want to encourage action. Using actionable language means leading your site visitors to take the desired action on your landing page.
Some landing page examples of actionable language include:
- “Claim your discount today!”
- “Book your appointment right now!”
- “Transform your life today!”
- “Unlock your exclusive content now!”
- “Click here to discover more information!”
- “Get your instant access today!”
By using words like “discover”, “transform”, and “unlock,” you’re creating an engaging landing page for your site visitors. Actionable language also creates a sense of urgency that persuades visitors to take action.
3. Highlight the Main Benefits, Not Just the Features
Creating an effective landing page is a multifaceted approach. Potential customers need engagement, organization, and concise information. You have a limited amount of time to make an impact on them, so don’t leave anything to chance.
The last thing a website visitor to your landing page wants is to be bombarded by a list of meaningless features. Instead, you must focus on the benefits of your product or service. Explain what it does and how this can benefit the average consumer and help them with their trouble areas.
Highlighting benefits in your landing page headlines also demonstrate the value they will receive from your product or service. With these helpful tips, you can easily create the best landing pages for your website.
Help Improve Your Landing Page with Enfuse Creative Design Today
Your website’s landing page can be a powerful tool in helping you capture those all-too-important customer leads. By following these simple tips and tricks, you can improve your landing page for the better. But if you’re still asking yourself, “What is a landing page?” then turn to Enfuse.
Enfuse Creative Design is your destination for website design, graphic design, and search engine optimization. We handcraft engaging websites for companies who want to get noticed. Let us help you design a website that you can truly be proud of.
Contact us to get started on your next website design project today.