When it comes to organic marketing, SEO is your best friend. In only a few years, SEO went from a fringe tactic to being central to 57% of marketing strategies for businesses.
However, not all SEO strategies are successful, as there is too much variance between strategies, and businesses often overlook key components of their strategies. For example, consistent blogging is one of the most overlooked aspects of a successful SEO strategy. Let’s talk about how to develop and implement a proper blog schedule for the best results!
1. Develop a Blog Schedule and Stick to It
Blog schedules are critical for several reasons. Most importantly, it’s the quickest way to build a large content network, and Google offers preference to active sites with regular posts. Also, you’ll receive more engagement from your users with a regular schedule.
There are plenty of other benefits, but it’s important to choose a specific schedule and stick to it. If you have users in an email list, it’s best to reach them with a regular schedule than sporadically at random times. Choose a schedule and stick to it!
You can also try to optimize your posting schedule to reach your audience. For example, if your target audience is other businesses, try to post during business hours when business leaders are searching for answers. Otherwise, try posting when people are out of work and active online!
2. Create and Automate
Creating content in advance is essential for a successful blog schedule. You should always have posts ready for launch at any time. Ideally, you should have a minimum of two weeks’ worth of posts in advance.
Moreover, these posts should be diverse, informative, and offer quality to your users. The wider the range of topics and the more consistent the schedule, the better!
This way, you can simply upload them to your CMS and save them as drafts. Then, you can set timers on them to publish. If your CMS doesn’t allow for this, or if you upload posts manually, set a reminder on your phone for the desired posting schedule.
3. Get the Right Help
With the right content marketing services, you can stick closely to your blogging schedule and get professional optimization for every post. Over time, this is the best way to ensure that your blog will start ranking higher, as it will eliminate the “guessing game” that comes with DIY SEO strategies.
The right SEO services can help you stay on-brand, rank ahead of your competition, diversify your keyword strategy, and more. Talk to the professionals and see what they can offer for your needs!
Take Your Blog to the Next Level
Now that you know how to develop and implement a blog schedule, put these blogging tips to use for the best results. SEO content marketing will pay off in the long run, but only with quality and consistency.
Stay up to date with our latest digital marketing tips, and don’t hesitate to contact us with any questions or for help with your strategy!