The web is a huge place where people can find tons of information, and one thing you’re going to want people to do is find their way to your website. But, when you’re looking to use a website, one of the first things you need to think about is the website design.
Designing a website can be full of fun and excitement, but tons of things can go wrong. We want your website to be the best it can be, and that’s why we’re going to share some web design mistakes that are commonly made and ways that you can avoid them.
1. Busy, Busy, Busy
When you’re using various templates to complete your site’s design, it can be easy to use various fonts, images, and more throughout the site. But, if you’re not careful, your site may become busier than you intended it to.
When your site is too busy, it can make it challenging for potential customers to find what they need to find. And not to mention, when a website has various things on its page, it will take longer for the page to load for the customer when they are looking you up online.
The longer it takes to load a page, the higher the risk of the customer leaving the page altogether. Trust us. Sometimes less is more.
2. No Call To Action
The call to action is one of the most essential pieces of your site design. When you’re creating your digital marketing strategy, you and your team should sit down and create a call to action.
When creating the CTA, ask yourself, what do you want the customer to do? What emotions do you want them to feel? Having these answers will help you move the customer to do what you would like them to do when they’ve reached the end of the content you’ve posted.
3. Posting Boring Content
One of the worst things you can do is post the wrong content on your site. When it comes to content, you need to take the time to assess your target audience and decide what type of content they respond the most too.
You can post a couple of types of content in the early stages and collect analytics about what content received the most customer engagement. After that, you can schedule the release of other content based on your findings.
4. Posting Wrong or Outdated Contact Information
Your contact information should always be current because it’s how customers and other potential clients will let you know when they have questions or need to get in touch with you concerning their orders. When your information is not updated, it may lead a customer to think about what else on the site isn’t updated, causing them to question the attention you put into your site.
If you don’t have the time to keep up with your site, hiring a company to assist you with website design is the best way to go.
Web Design Mistakes: Avoid Them You’ll Thank Us Later
We know that some of these web design mistakes may seem silly, but you’d be surprised how many people make these mistakes. Things like not posting the right content or leaving outdated information posted on the site are not a good look.
But, when you start a project with Enfuse Creative Design, you don’t have to worry about any of that. We know what attracts customers to a website and want to help you experience maximum sales and customer engagement.