Mature companies achieve 133% greater revenue compared to others. In fact, companies with mature lead-generation practices achieve better sales productivity and higher revenue growth. If your website isn’t optimized for inbound marketing opportunities, you could miss the chance to grow.
Here are four tips you can use to turn your business into a lead-generating machine. With these tips, you can use inbound strategies to boost your ROI.
Start marketing with these tips today.
1. Establish Goals
Before using the rest of these lead-generation strategies, outline your goals. For example, you might prioritize:
- Generating website traffic
- Generating leads and sales
- Improving your ROI
- Gaining brand awareness and recognition
- Gaining credibility as a thought leader
- Improving organic website rankings
- Generating inbound links
Outlining your goals will help you determine the best strategies to accomplish each goal.
For example, perhaps you want to generate brand awareness, website traffic, and leads. Consider using search engine marketing strategies like search engine optimization (SEO) or paid advertising. Prioritize creating high-quality, personalized blog content to improve your organic rankings.
Once you establish SMART (Specific, Measurable, Attainable, Relevant, Timely) goals, determine the key performance indicators (KPIs) you’ll track. Establishing goals and tracking your progress will help you make changes to your marketing strategy over time.
2. Audit Your Site
Audit and update your website to ensure you’re offering visitors a positive user experience (UX). If you’re not offering a positive UX, visitors will leave. Your bounce rate will increase.
As your bounce rate increases, your organic rankings will drop. You might struggle to reach potential customers if you’re not appearing for relevant searches. About 68% of activity online begins with a search engine.
Appearing for relevant searches will help you generate website traffic and potentially, leads.
When auditing and updating your website, consider:
- Page load times
- Security
- Navigation
- Brand consistency
- Mobile optimization
Consider investing in website design and development services to update your website. Make sure there are lead generation opportunities (forms, pop-ups, etc.) on each page to generate conversions.
3. Prioritize Inbound Strategies
Use inbound marketing to attract new visitors to your website.
First, create engaging, personalized, fresh content for your blog. Use SEO to appear for relevant searches. Guest blog on other websites to gain inbound links that direct readers to your content.
Use platforms like Google Ads and Facebook Ads to create text and display ads that direct consumers to your site. Otherwise, use social media marketing and publishing to direct more people to your content.
4. Analyze and Adjust
Once you begin using these lead generation strategies, analyze the results from your campaigns. Use data to make informed changes to your marketing strategy over time.
Adjusting your campaigns will improve your ROI!
Turn Your Website Into an Inbound Marketing Machine
Don’t waste time on outdated marketing strategies. Instead, turn your website into an inbound marketing machine. With these tips, you can generate more leads and sales to grow your business.
Boost your ROI using these tips today.
Want to upgrade your marketing strategy? We can help.
Start a project with our team today to learn more!