Does your website appear on the second page of results? The third?
If it’s not on the first page, you’ll lose the chance to generate traffic. In fact, only 0.63% of searches end with clicks on the second page.
With search engine optimization (SEO), you can improve your rankings to reach new customers. Not convinced you need SEO packages for small business marketing? Read on to discover the benefits of professional SEO services first!
1. Generate Brand Awareness
Consumers will never realize your brand exists if you don’t appear on the first page of search results. Instead, they’ll click on a link to one of your competitors’ websites. SEO digital marketing can boost your rankings to the top of the first page.
Each time consumers see your brand as a result, brand awareness will grow. You can appear for multiple search queries using SEO. Each time you appear, awareness will develop into brand recognition.
Over time, your brand will linger in the consumer’s mind. When they need your offerings in the future, they’ll recall visiting your site. They may choose your business directly instead of researching other options.
2. Attract Quality Website Traffic
A traditional small business marketing campaign doesn’t always direct consumers to your website. If they’re on the go, they may forget they saw your flyer or billboard. Small business marketing with SEO can boost website traffic.
You can create blog content to appear for a range of search queries. As consumers use these queries during searches, your content will appear. Companies that publish blogs generate 55% more traffic and have 434% more indexed pages than others.
3. Generate Quality Leads
The more often you appear as a result, the more traffic you’ll generate. Generating more website traffic gives you the chance to generate more leads.
Create informative blog posts that demonstrate your experience and expertise. Consumers will grow to trust your brand. They may decide to convert, allowing you to generate more business.
4. Get Ahead of Competitors
A large corporation will have an easy time stealing your customers if you have a small budget. SEO services can level the playing field in ways other types of marketing can’t.
SEO is an organic strategy. You can’t pay to improve your rankings. Ranking ahead of competitors will ensure you reach customers first.
5. Improve Other Types of Marketing
A strong SEO strategy can support other types of marketing. For example, directing more traffic to your site will strengthen your content marketing strategy. You’ll generate more leads while improving your ROI.
Invest in SEO Packages for Small Business Marketing
SEO is an essential part of any digital marketing strategy. Look into SEO packages for small business marketing. By partnering with an experienced digital marketing agency, you can boost your SEO rankings in no time.
Want help developing your small business marketing campaign? Our team at Enfuse is well-versed in everything web. We’ve delivered results to our clients since 1997.
We’ll listen to what you want and help you develop a roadmap to accomplish it. Ready to drive more traffic to your website? Request our SEO services today!