About 38% of website visitors will leave an unappealing website. Another 38.5% judge a business based on a glance at its web design. If you don’t have a business website, you could miss a chance to appeal to your target audience.
On the fence about investing in web design and development services this year? Here are five reasons every business needs a custom website.
After reviewing this guide, you can make a more informed choice with your business in mind.
1. Make a Strong First Impression
Sometimes, finding your business online is the first time people interact with your website.
An eye-catching business website will allow you to make a strong first impression. Impressing customers could help you generate more leads.
Each time they visit your website, brand awareness will grow, too!
2. Improve SEO Rankings
Search engine optimization (SEO) can help your web content rank higher on search engines. When someone looks for your offerings, they can find your site before a competitor’s.
Without a business website, you won’t improve your rankings. Your competitors will win those leads instead.
3. Establish Credibility
Your website’s design has a 75% influence on your brand’s credibility. Without credibility, consumers won’t trust your business. In fact, 88% of shoppers won’t return to a site after a bad experience.
Many tell their friends about bad online experiences, which could hurt your brand’s reputation, costing you future sales.
You can use your website to establish your credibility within the industry.
For example, a professional, sleek website can help your brand look professional, high-end, and trustworthy. You can also add social proof, like badges, awards, and customer reviews to your site.
Establishing your credibility will help brand trust grow, leading to more sales.
4. Unite Strategies
A strong omnichannel marketing strategy will help you reach consumers at different touchpoints. Your website will operate as the backbone of your entire digital marketing strategy. For example, consumers can visit your website through:
- Social media platforms
- Emails
- Search engines
- Other websites (through backlinks)
- Pay-per-click ads
If you don’t have a website, however, you won’t be able to direct consumers to your business. You could waste valuable time and money on these digital marketing strategies, hurting your ROI.
Instead, you can use your website to generate more leads and sales than ever before using these digital marketing strategies.
5. Improve Your ROI
Directing consumers to your website will allow them to learn more about your business. If they like what they find, they might convert into a lead or sale. Without a website, however, you’ll lose those leads.
Digital marketing strategies are cost-effective and therefore able to boost your ROI. Improving your ROI will help your business grow long-term. You can get leagues ahead of competitors before they get the chance.
Boost Business: Invest in Your New Business Website Today
Don’t miss this chance to help your business grow. Instead, invest in a new business website this year. With website design and development services, you can wow customers with ease.
Ready to invest in quality web design done right? We’re here to help.
Contact us today to discuss your next project!