93% of people have left a website because it wasn’t correctly formatted on their device. It’s a testament to how important a website is for a business.
Websites need to show up correctly on mobile devices, computers, and Ipads. Everything needs to be formatted correctly in addition to having excellent copy.
But not every business knows they need a website redesign. Most businesses don’t specialize in web design or understand how it brings in customers.
Here are 5 signs that you need to redesign your website and why it’s critical for business success.
1. To Communicate Your Brand
Your business brand should tell a story to your customers. A website that is dull and boring can convey the wrong message.
A website that is innovative, colorful, and easy to navigate, offers your customers some perspective on how modern your brand is. It tells them how relevant you are in your industry.
2. To Generate More Leads
You have to step into the shoes of your audience when you think about your website.
If you want more leads, you should consider how easy it is to navigate through your website. You should make it simple to submit lead generation information.
The goal of any website redesign is to generate more leads for a business. That means making your website simple to follow.
3. To Create a Better User Experience
You don’t have to spend millions on a website redesign to create a better user experience.
You do, however, have to give the user a unique experience. The goal is to keep them on your website. You want to show them what your business is about and how you can help them solve a problem.
4. Your Website Currently Doesn’t Support Content Marketing
Content marketing is exploding in the form of blogs. More companies have blogs to answer questions their ideal customer would have.
They also have blogs to rank their website higher.
If you don’t have a blog on your website, it could be hurting your business more than you think.
5. Your Website Is Outdated
If you haven’t updated your website in over 10 years, it could be time for an update.
Your website may be taking forever to load and it isn’t mobile responsive. You might also have outdated third-party tools. If they aren’t updated, you could be losing customers.
You can also find more information on our website on the six biggest trends in graphic design in 2020.
Website Redesign Will Change a Visitor’s Perspective of Your Website
A website redesign is about what your ideal customers want to see. You are presenting them with a solution as soon as they see your website.
A website redesign makes a solution clearer. It speaks to the problems of the customer and how a solution, which is evident on your website, can help them. A newer, more marketable website will convert more leads and generate more business profit.
For more information on a website redesign, check out our website services.