About 38% of website visitors will leave a poorly designed website. If you’re using a landing page to generate digital leads, you could scare away potential customers. Instead, take the time to learn how to create effective landing pages this year.
Here are five easy tips you can use to create a landing page that will generate leads. With these tips, you can set your next campaign up for success.
Start designing with these page elements today!
1. Organization
A chaotic, cluttered landing page can scare visitors away. They’ll struggle to find the information they’re looking for, too. Instead of a messy page that lacks structure, use an outline to keep the page organized.
The page should include:
- A compelling header
- Imagery
- A conversion opportunity (form, button, etc.)
Think about the page’s underlying purpose before you start designing. Focus on one goal. Otherwise, the visitor won’t know what action to complete on the page.
Maintain brand consistency throughout the page, too. Brand consistency will help consumers become aware and familiar with your brand.
To keep the page organized, use minimalistic website design trends. For example, you can use white space to give content room to breathe. Remove any unnecessary page elements as well.
Keeping the page organized can help your business look more attractive. Otherwise, you could scare away potential customers.
2. Value
Think about the value you’re offering your customers. Communicate that value in concise and clear terms within the headline.
Creating a strong headline can help you grab the visitor’s attention. It can also keep them focused on the action they need to complete before leaving the page.
3. Trust Signals
Consumers can feel more comfortable with your brand after reading customer reviews. Add trust signals to the page to show consumers you’re worthy of their trust.
In addition to customer reviews, you can also add badges and buttons (like a “BBB Accredited Business” badge or “Top 50 Fortune 500 Business” badge) to establish credibility.
4. UX Design
About 88% of shoppers who visit your site won’t return after a bad user experience (UX). Bad UX design on mobile devices annoys nearly 50% of customers, too.
Follow Google’s Core Web Vitals to improve the UX on your website. Positive UX can benefit your search engine rankings, too.
As part of improving the UX, make sure your pages are fast, easy to navigate, and mobile-friendly.
5. Simplified Forms
Simplify your forms to ensure they’re easy to complete on all devices. If there are too many fields, the visitor will leave without completing the form. You’ll lose a potential lead or sale if that’s the case.
You can simplify forms by asking for essential information. The customer’s name and email address are a good place to start.
Create an Effective Landing Page for Your Next Marketing Campaign
Creating a strong landing page can set your next marketing campaign up for success. Make sure the page has these five elements as you start designing. Improving your website design and development can help you generate leads and sales, leading to a higher ROI.
Need help with your landing pages? We’re happy to lend a hand.
Contact us today to get started.