If you have a website, but no one visits it, do you really have a site at all?
A website with no users cannot accomplish whatever the goal of that site may be. So, the question is, how do you attract people to your website?
Fortunately, driving online traffic to your site can be a breeze — if you know what you’re doing.
Here are five easy methods that can help you drive traffic to your website.
1. Video Killed Blog Star
Ok, so maybe that statement isn’t entirely true. But, it’s an undeniable fact that video is the new king of online content.
Which, is why one of the best ways to boost traffic to your website is by creating a YouTube channel and cranking out a couple of videos.
On top of guiding new users to your website, YouTube videos can help organically boost your search engine rankings. And, videos can even help you generate a little extra income if you play your cards right.
When done correctly, you can post videos across multiple social media platforms. So, you can exponentially increase the size of your audience, without having to generate a lot of extra content.
2. Become a Social Butterfly
While video rules the internet, pictures are still worth a thousand words — and, are much easier to produce.
Another fantastic way to drive traffic to your website is by taking advantage of the social media platforms that are available today.
Platforms like Instagram are excellent places to advertise your website and interact with users.
On top of that, all the big name social media sites allow you to post videos. So, you can double up the benefits of social media interaction and video content.
3. Going Mobile
We’re living in a mobile world. So, it’s time for you to become a mobile girl.
More people access websites via a mobile platform now than ever before. So, if you haven’t optimized your site for mobile users, then you could be missing out on a lot of web traffic.
If you already have a standard desktop site, you may not see the importance of using time and resources to create a distinctly mobile version.
But, the differences between mobile sites and desktop versions go beyond looks alone.
Mobile sites work uniquely and are even optimized differently than their desktop counterparts. So, keeping that in mind, you may want to consider bringing on an expert to help you get your mobile website squared away.
4. Advertise That!
Compared to everything else on this list, paid advertising may seem a little old fashioned. That said if something works, why change it?
Advertising your website on social media, and even on other sites, can significantly boost your online traffic. Assuming you’re willing to pay, of course.
5. Everybody Loves Listicles
If you’ve reached this part of the article then congratulations — you just read a listicle.
While video is the favorite for online content formatting, some slightly more old-school formats will never go out of style. And, the listicle, or list-based articles, is one of those formats.
Publishing consistent and high-quality content is an excellent way to boost your SEO and increase your online traffic. Listicles provide a built-in format that readers and users can’t seem to get enough of in the online world.
How to Drive Traffic to Your Website
Building and optimizing a successful website doesn’t have to be a confusing or daunting task. Now that you know how to drive traffic to your site, it’s time to get to work.
Need a little help? We’ve got you covered.
Contact us for more information about the services we provide, or to get started building your dream website today.