Web design is becoming one of the hottest careers out there. In fact, it’s considered one of the best-paying entry-level jobs available.
But there are keys to developing a clean website design.
Wondering how to design a website like the pros? We’ve picked out the top six web design principles for expert sites. Read on for the elements that the best-designed websites share.
Why a Clean Website Design Matters
The modern consumer lives on the web, but a browser’s attention span tends to be short. In fact, less than half of all internet users spend more than 15 seconds on a page.
That means businesses can benefit from a clean website design that keeps customers on the site. Good website design can cut down frustration and keep people coming back for more.
Wondering how?
Here are the pro-approved web design basics:
1. Focus on Simplicity
It can be tempting to add lots of complex elements and features. But this can lead to distractions and a frustrated user.
Using a simple, clean website design can keep the site fresh. It usually makes it easier for visitors to find what they’re looking for as well.
2. Seamless Navigation is Key
Internet users stay on websites longer when they can find what they’re looking for with ease. A key staple in web design basics is the three-click rule. This means users should be able to get to the info they need within three clicks.
It’s a good idea to boost navigation through things like clickable buttons.
3. Consistency Matters
Good websites should have a consistent theme and look throughout. This helps reinforce a brand, and it improves the user’s overall experience. That means keeping consistent fonts, font sizes, and heading layouts.
It’s a good idea to plan out things like color schemes and styles right away. From there, stick to the plan with everything from menu bars and fonts to buttons.
4. Pick Typography with a Purpose
Text can control a user’s experience. No matter how snazzy a website looks, if readers can’t read the text they’ll get frustrated.
Focus on fonts that are easy on the eyes and readable. It’s also a good idea to pay attention to things like keywords to boost SEO.
5. Center Around Communication
The best-designed websites remember why users are visiting websites. Users want information. That means it’s crucial to communicate clearly and effectively.
How?
Focus on organizing information through headlines and subheadings. Take advantage of bullet points, and try to cut down wordy sections.
6. Optimize Layout
This means paying close attention to how info sits on the page. Use things like the F Pattern. This design takes advantage of the natural way viewers scan a screen.
It’s also smart to make sure the site’s design is scalable and set up for a solid mobile experience.
More in Website Design
These six principles of a clean website design should map out the basics for a user-friendly site, but we have more professional solutions for website design.
Check out our website design page here to see how we can help businesses get the most out of a website.