As many business owners know, having a good brand design can make all the difference in the world.
Why? For starters, this helps you stand apart from your competitors visually. Additionally, a consistent brand image can be used to influence your target audience’s perception of you.
Keep in mind that a brand is about more than just a logo. Branding encompasses every aspect of your company, from your website to your reputation.
Not sure where to start? Here is a list of 7 branding tips to help you out.
1. Know Your Audience
Want to build a strong brand identity? A good first step would be to figure out who you should be speaking to. In other words, who do you want to engage with your brand?
Looking at your competitor’s social media followers can help you in this regard. You can find out a lot about a brand’s target audience by the posts they’re liking or retweeting.
2. Find Your Value
Once you’ve found your audience, you need to understand what makes them tick. More importantly, how can you help them? Why would they want to buy your products?
For instance, let’s say you’re a life coach. Your ideal customer might be a busy mom looking to gain clarity about her future. Your brand should communicate — in a visual, friendly way — that you have the right answers.
3. Visualize a Personality
For many brands, the biggest challenge is to present their personality visually. With a website, you can’t rely on face-to-face interaction.
Fortunately, there are many methods of putting a face to your brand. Try experimenting with different color schemes, photo filters, and imagery choices. These are the best ways to add some tone to your words.
4. Keep It Simple
Creating a visual identity is a critical part of any brand strategy. One thing to keep in mind here is that a simple approach works best.
Why? Well, trying to fit in too many visual elements into your brand identity could end up confusing your audience. Anything that doesn’t directly contribute to your brand persona should be left out.
5. Keep It Consistent
In order to build brand image, it can be helpful to have a distinct visual style.
Here is a quick tip: apply the same font type and the same filter across all of your social platforms. This way, both your Facebook and Instagram followers will get the same story.
6. Use Social Media Proficiently
Using different social media platforms is great, there’s no question about it. However, using them effectively is a whole other bag of worms.
For instance, Facebook is about communities, which makes it great for interacting with your audience. Twitter is great for short bursts of commentary. Instagram is about capturing a slice of life, so the catchy imagery is always a good choice.
7. Choose the Right Colors
Colors are a key part of any brand’s visual identity. As a general rule, you should stick to 2-3 colors while designing your logo, website, and stationary.
While choosing your colors, it’s important to understand the psychological aspect of it. For example, a blue color scheme indicates trust. By comparison, red is usually associated with passion and boldness.
More on Brand Design
Hopefully, these seven branding tips should help you come up with a unique brand strategy.
If you need more help with your brand design, we may be able to assist you. Contact us right here, and we’ll get back to you as soon as possible!