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Award-Winning Websites: 5 Ways to Find the Best Web Design Companies

Author: Mario Diaz

Award-Winning Websites: 5 Ways to Find the Best Web Design Companies

Posted on by Mario Diaz

Bad web design can make or break your company. Almost 95% of people say they lose trust in a company if their web design is bad.

There are plenty of DIY options out there. If you really want to grow your business though, you need to call in the pros.

How can you find someone who will make your site look good? Most importantly, will they be able to fit your budget?

We’ve got five ways to find your perfect web design match. Check out our guide to finding the best web design companies for your business!

1. Set Your Budget

First things first: you need to determine how much you want to spend. You don’t want to blow your capital on just one aspect of your business.

Set your budget first and start looking for designers within your price range. You do get what you pay for, so be sure not to go too cheap.

Many top web design companies offer package deals that might fit your budget better. Don’t forget to ask about any other charges or fees, too.

2. Know What You Want to Get What You Need

Think about why you want to overhaul your online presence. What are your goals for your new site?

Do you want to update it with the latest design trends? Are you looking to get more people to sign up for your email list or push a certain product?

Once you know what you want, a web design company can tell you what you need to achieve it.

3. Know What You Like

Another great way to find the best web designer? Look who designed sites that you like.

Almost 40% of people will leave a site that they think is unattractive. If you like what you see, find out who created the site and reach out to them.

4. Check Out Their Portfolio

Before selecting your designer, look at what else they’ve created. Don’t settle for just screenshots — check out the sites themselves.

Are the links live? Are the sites responsive and easy to navigate?

You can even go a step further and reach out to the sites themselves. Do your homework and ask how they liked working with the company.

5. Ask About Customer Support

Let’s say you go to look at your website and suddenly, it’s offline. Now what?

Can you contact the person who’s responsible for your site directly? If not, or if they keep certain hours, do they have other back up support personnel?

Don’t wait for a crisis. Be proactive and find out what kind of customer support the agency has.

Find the Best Web Design Companies Today!

Our five tips will get you pointed in the right direction on your search for the best web design companies. This is your brand’s presence on the internet, and it can make or break your company.

Choosing the right web designer for your site is something you can’t take lightly. Go with the best — contact us today for all of your web design needs!

Get Outta Here: Top Benefits of Outsourcing Graphic Design

Posted on by Mario Diaz

Great brands have great visuals.

Do your visuals accurately communicate your brand?

Consumers are bombarded with advertisements and images, so it’s important that yours are unique enough to stand out.

These visuals are created by graphic designers. They are trained to communicate a message or present a brand visually with the use of color, illustrations, fonts, and layout.

It can be tempting to tackle this yourself, but you shouldn’t. Keep reading to learn why graphic design outsourcing is the way to go.

Benefits of Graphic Design Outsourcing

There are more than a few reasons you should outsource your graphic design projects. A professional design team can help increase efficiency, eliminate risk, save money, and relieve stress.

Relieve Stress

Don’t spend hours in front of a computer screen trying to determine the perfect color palette or find a stock image that will work for a particular design.

Quit guessing. Focus on what you specialize in and leave graphic design to the professionals. After all, they are trained for this type of work. 

Assigning your project to a skilled designer allows you to concentrate on providing the core products and services you are known for.

Cost-Effective

To produce your own graphics in-house, you would have to have top-quality computers and software. The programs alone can cause hundreds, so it may take a while to see any return on investment.

Plus, hiring an in-house designer will cost thousands of dollars per year. The average salary for a graphic designer is $43k. This might not be worth it if you are only requiring someone to be on hand for a few design projects per year.

With a marketing or advertising agency, you have the ability to shop around.

Outsourced designers are typically paid per project, which means they stay focused and are able to deliver great work. 

Less Risk

Designing graphics for businesses can be tricky. Don’t make assumptions when questioning whether or not your design practices are compliant.

If you don’t know what you’re doing, you should get caught accidentally plagiarizing another artist or breaking copyright laws.

Graphic design professionals are trained to look for these things. They have spent time studying the laws, are confident in their abilities, and will look out for you.

Increase Efficiency

If you try to create your own designs without experience, you will quickly discover that it won’t go well. There is a reason graphic designers spend years training for their profession.

Luckily, there are great graphic designers looking for work and will finish it professionally and efficiently. Outsourcing graphic design is a good idea for organizations that don’t have time to devote to figuring it out on their own.

Ready to Get Started?

Graphic design outsourcing can give your company the creative edge you’ve been missing.

A professional creative design team will work with you to make sure your corporate identity stands out. You want your brand to be memorable and unique – something that is becoming harder and harder to achieve.

Impressive graphic design makes a connection between the consumer and a brand. It’s emotional. We know how to make that connection.

Contact us to see examples of our work and discuss your next project. We look forward to working with you!

Why Enfuse is the Best in the Business to Handle Your Graphic Needs

Posted on by Mario Diaz

You could lose a potential customer in only 15 seconds. Without grabbing a customer’s attention it may be hard to keep them from going to your competition. 

Great graphic design and marketing will not only help you stand out, but it also gives your company an edge and a way to make an impact on the market. You’ll need to find a great graphic design agency though so keep reading to get started.

Why You Need a Graphic Design Agency

There isn’t just one thing that a design agency can do for you and your business. Don’t think that it’s just about a pretty website, it’s also about establishing a memorable image for your brand.

It Starts with a Logo

Think of some of the biggest companies in the world. What came into your head first? Was it an iconic logo?

Logos give your brand the recognition that you need to stay ahead. Graphic design agencies such as Enfuse can help you make a company logo that you’ll love. 

Your Company Message

If your design doesn’t match your offerings, potential clients may skip right over your website or business when searching. Your logo and even your company name are very important in grabbing clients.

Solid graphic design can make it clear to potential customers exactly what it is you offer. Instead of design that is flashy but unclear, a graphic design company can make you a great aesthetic that also gets your message across immediately. 

Keep Their Attention

Readability is very important, especially in digital marketing and printed products like brochures and billboard advertisements. 

If your website is clumsy, your clients may find it frustrating to look through your services and decide to hire you. Graphic design doesn’t just focus on logos and colors, it also helps you achieve the scientifically proven method to keep customers on your site and reading.

Pick the Best

There are a few steps to picking the right company to help you. You’re going to want to do your research before you dive in.

Enfuse is one of the best in the field and you can check out their work to find out why. 

You’ll also want to have a clear idea of what you want to accomplish. Get your ideas organized so your graphic designers can deliver exactly what you want.

Don’t Ever Stop

Trends in graphic design are constantly evolving and changing. A great site and design now may look dated in just a year or less. The advantage of hiring a great company is that they can help your company change with the times and keep your design fresh and exciting. 

Data and SEO are services that some graphic designers offer, helping you stay ahead and know exactly what’s working and what isn’t.

Go with Graphics

Be excited because this is the start of the next journey for your company. Whether you’re starting a new business or looking to inject some new life into your existing business, a great graphic design agency can change your life. 

If you’re in the hunt for an agency, check out one of the best in the business right here. 

4 Simple Graphic Design Tips for a Flawless Design

Posted on by Mario Diaz

Are you looking to design the perfect branding image or marketing media for your business?

Whether you are looking to launch a new social media campaign or create a new logo for the company, some basic graphic design tips can come in handy.

Even if you decide a professional designer is the best option, it can help to understand a few basic principles before moving forward.

These tips can also guide you as you undercover what might resonate best with your target audience, and trends that have worked in the past.

Graphic design skills may be learned over time, but a few pointers also will benefit you greatly in the beginning stages.

Read on to learn four key graphic design tips for your next big design project.

The Top Four Graphic Design Tips

Designing marketing materials doesn’t have to be a long and arduous ordeal, regardless of who is doing the work.

With the abundance of tools and knowledge available online, almost anyone can grasp the basics of design.

Check out these four tips and you will go advance from the amateur phase in no time.

1. Follow Triple C’s

The three principles of graphic design are that the media should be clean, crisp, and clear.

There is little benefit to creating something that people will struggle to read or understand. 

Clear fonts and typefaces are your friends, and while it can be tempting to have a unique design, don’t sacrifice its clarity in the process.

2. Add Contrast

Contrast is the best way to maintain an interesting design without having to overcomplicate it or violate the three C’s.

For more contrast, adjust the brightness, especially in the background rather than the foreground.

This helps bring attention to the words and helps the overall design look more clear as it stands out.

3. Use Fonts Wisely

The font you choose can impact how the viewer will feel. Typically, rounder lettering is more appealing to readers.

Hard-edges will usually come off as bolder and stronger. Therefore, the ultimate message you are sending should greatly impact the typeface you choose.

4. Don’t Underestimate White Space 

Many new designers are afraid of unused space, and they look at it as a waste. However, it is far from that.

White space ultimately directs the viewer’s attention to what really matters, rather than unnecessary design elements.

The last thing you want is for the audience to be so distracted by components of the design that they never get the target message. 

Think of white space as a positive, as it allows the design the space to breathe, and look uncluttered.

Create the Best Final Design

Overall, creating the perfect design for your purpose will, in turn, benefit your bottom line.

The message of any final product should be loud and clear, and it should be clean and uncluttered in its delivery of your message.

As well, it will reaffirm your branding through all of its elements, including the images, fonts, and white space.

While the perfect design does not have to hard to master with these graphic design tips, but it never hurts to invite an expert into a project for their advice as well.

Interested in collaborating with a designer on your next project? Contact us today to learn more about our expert graphic design services.

5 Innovative Web Design Trends of 2019 to Try Out

Posted on by Mario Diaz

Want to bring your website to the next level?

Do you know about the web design trends 2019?

Web design trends are changing often and new styles come in and out of fashion all of the time. The same is true for 2019 and you can expect a lot of interesting and attractive design trends to become more popular over the course of the year.

Making use of the latest trends in web design is essential if you want to create a website that stands out and impresses visitors. Below we’ll look at the top web design trends that you’ll want to try out in 2019.

1. Selective Use of Color

One design trend that you can’t ignore in 2019 is the selective use of color.

Black and white color palettes are becoming popular for websites and can help a site to make a strong statement. Similarly, other sites are using monochromatic color palettes that feature just one color to make a bold statement as well.

While many websites are filled with color, limiting the number of colors you use on a website can help add to a sites originality and say a lot about a business or brand.

2. Retro Designs

While it has already grown in popularity over the last year or so, retro web design is expected to become even more popular in 2019. 

Designs with the perfect mix of modern stylings along with a few old school elements can create a feeling of nostalgia can work wonders for a brand.

Glitch art, pixelated designs, retro colors, and other elements that are reminiscent of past trends from the 1920s to the 1990s can be used to add a lot of interest to a website’s design.

3. Micro Interactions

Micro-interactions are small responses to an action a visitor takes on a website. These can be used in all kinds of different ways to increase visitor engagement and are becoming more useful and common than ever before.

For an e-commerce site, for example, micro interactions could tell a customer more about a product as soon as they move their mouse over its thumbnail image. Shopping cart icons, notifications, menus, and other smaller elements of a webpage can also become interactive.

Using these micro-interactions well can be very impactful for creating an engaging website that is easy and fun to use.

4. Minimalism

While minimalism has been popular throughout the years at varying levels, 2019 is sure to appreciate this style even more. 

Websites with clean designs that don’t have too much clutter look aesthetically pleasing but can also lead visitors where they need to go without distracting them. The best minimalistic designs will have more whitespace, clear typography, and simple fade-in scrolling effects.

For businesses that are trying to get conversions or sell products, minimalistic designs can be especially beneficial.

5. Improved Mobile Navigation

It’s no secret that people are accessing the web on their mobile devices more than ever before. Because of this, it’s crucial that web designers remain aware of this when working on website designs. Making websites more mobile-friendly is an essential part of a great design.

Website menus are one area where websites will likely change during 2019. Navigational menus and buttons that can easily be used using only the thumbs on a smaller mobile device will make accessing the web on the go an easier task than ever before.

Making the Most of Web Design Trends 2019

If you’re looking for a way to spice up your site and keep up with modern times then the above trends should help you to do it. Use these web design trends 2019 if you want to build an impressive brand online and make your site stand out to visitors.

Need help with your website design? Contact us today to learn more about what we can do for you.

How to Find a Marketing Agency That Understands Your Customers

Posted on by Mario Diaz

On average, a business will spend 11-16% of their total annual revenue on marketing. When it comes to marketing and building a brand, every dollar counts. 

That’s why if your marketing efforts are turning up flat, it’s time to get some fresh ideas. A professional marketing agency can get you the results you need. 

Is your current marketing translating into sales? You need a marketing agency in Los Angeles that truly gets you and your customers. Here’s what to look for.

1. Do You Get Along With the Team?

While the people you work with in a marketing firm are not W-2 employees, you still need to work with them on a regular basis. 

Make sure your personalities mesh well. No matter how impressive their resume is, it will be a waste of time if you can’t get along. 

What is their communication like? Do they understand you and both your long-goals and short-term goals? How will they help you achieve those goals?

Will they listen to what you really want out of a marketing campaign? Are they willing to work with you on getting the right campaign? Or will they stick to their own ideas?

These are the questions you need to answer before signing any contract. 

Do They Understand Your Target Audience?

For any great marketing strategy to be successful, they must understand the target audience. 

As a business owner, of course, you know your customers. But will a marketing agency take the time to find out exactly what your customers want to hear? 

Do they know exactly who they are marketing to? Some details about the audience that they need to know are:

  • age
  • gender
  • location
  • demographics
  • education

Basically, they need to know everything they can about your products and the people who are buying it.  Will they take the time to gather all the analysis needed to reach your target audience? 

The last thing you want is to spend months on a marketing campaign that misses its target.

Do They Have the Services You Need?

Different marketing agencies will offer different services. Make sure the agency you are hiring has all the services you want. 

Are you looking for online marketing? Then find an agency that specializes in marketing on social media sites. They can help you figure out which social media platforms will be most productive with your audience. 

If you are looking for other types of marketing such as email, direct mail, newsletters, or multi-level marketing, make sure the agency you hire can help you in all areas you’re interested in.

Finding an agency that is an industry leader in the type of marketing you want to do will be a game changer.

The Best Marketing Agency in Los Angeles

There are a lot of options when it comes to choosing a marketing agency to hire. When looking for the best marketing agency in Los Angeles, make sure they can take your next marketing campaign to the next level.

Come give us a look, we’re here to answer any questions and help you every step of the way. So contact us and let us make all your hard-earned money spent on marketing count.

How Professional Web Design Converts Visitors Into Customers

Posted on by Mario Diaz

Looking for ways to improve your ROI?

Wondering if you should invest in professional web design?

Many people underestimate the value of a well-designed website, but the truth is that a great design can be the difference that makes a business get many conversions versus none at all. If your website design is stuck in the dark ages you may want to make some changes as soon as possible.

Below we’ll look at the top ways that professional web design can lead to more conversions for your business.

1. Improves User Experience

One of the biggest ways that a great website design can help convert visitors is because it strengthens and optimizes the user experience.

An attractive design and a strong website foundation will help ensure that your website is running smoothly and that your visitors can find exactly what they’re looking for. They’ll be able to easily navigate your site to find the services they’re looking for, get in touch, or buy a product.

A poorly designed website, on the other hand, will frustrate customers and encourage them to visit a competitor’s website instead.

2. Guides Your Visitors

While a professional website design should help visitors find what they’re looking for, it should also take it a step further. Your website should guide visitors exactly where you want them to be.

If you’re pushing a specific promotional offer or product you’ll want to make sure a visitor knows about it. Similarly, if you want them to use your contact form to get in touch or you want to collect their email address, a great website design will skillfully lead your visitor in the right direction.

3. Optimizes Website For All Devices

A great website design can also help ensure that all visitors will be able to access your site easily and effortlessly.

These days, many people who arrive at your site will be viewing it on a mobile device such as a smartphone or tablet. Others will be viewing it on a desktop computer or laptop.

A professional website design is one that is mobile-friendly and responsive. It will look great and be just as easy to use, no matter what device it’s being viewed on.  

4. Builds Trust

Last but not least, one of the best things that a professional design can do for your website is that it can build trust and credibility. There are many websites on the internet and not all of them are reliable and legitimate.

A great design will implement trust signals to prove to a visitor that your business can be trusted with their hard-earned money. Trust signals include things such as trust seals from the Better Business Bureau or credit card companies, for example.

It’s also essential to give visitors several valid ways to get in touch with you. Contact information such as your phone number, email, and other methods of contact on should be prominently displayed on your site.

Are You Ready For Professional Web Design?

While you may not have realized the importance of professional web design before, by now you should be starting to get an idea of why it is so crucial. If you sell products or services online, it’s essential that you have a website that speaks volumes about your business and that takes a relationship with a customer exactly where you want it to go.

Ready to get your website professionally designed? Click here to learn more about our website design and development services.

Facebook for Businesses Made Easy: 5 Tips for Instant Success

Posted on by Mario Diaz

Facebook is one of the most popular social media sites in today’s market. In fact, it has over 2.2 billion global active users per month. When Facebook for businesses is used effectively, it can greatly improve the visibility of a brand. 

Right now, Facebook is generating an unbelievable amount of advertising revenue — $11 billion to be precise. Of course, smaller businesses can’t compete with the advertising power of corporations. They can, however, use specific and affordable social media marketing strategies to effectively improve their visibility on the app.

Facebook offers businesses unique social media management tools and opportunities that you can’t find elsewhere. Keep reading to find out more about the 5 marketing tips you can implement on Facebook to improve your business. 

1. Meaningful Content Curation

Content curation is a great tool for businesses on Facebook. It helps you keep your profile active, engage with current and potential customers, and demonstrate that you are an authority in your industry. 

Content curation has many purposes, one of them being search engine optimization to improve inbound marketing. Not only can you drive traffic from Facebook, but also with your blog post itself. 

2. A Captivating Cover Photo

The first thing a Facebook user sees when they visit your profile is the giant cover photo at the top. That means it needs to be intriguing enough for them to stay on your page and find out more about your business. 

Visual aids and infographics are much more interactive for users. They can process it quicker and easier, making your profile page more enjoyable overall.

3. Using Facebook Live

Like photos, videos are more engaging for Facebook users. Streaming on Facebook is a great, authentic way to connect with users. 

Before going Live, it’s important to be prepared. An unprepared stream can make your business appear unprofessional.

Make sure to choose an inviting title for your stream, use a mic for better sound quality, and pick an interesting topic for your video.

4. Engaging With Users

Algorithms dictate the visibility of profiles on many platforms. These algorithms are favorable to profiles that are active and often engaging with other Facebook users. 

Interacting with other users in an authentic manner also makes your brand more approachable. It humanizes your business, making users feel a genuine connection with your company. 

5. Encourage Check-In

Through a Google API, Facebook can put your business on the map — literally. With the check-in feature, you have another way to promote your business. 

You can encourage customers and other users to check-in to your business by offering them special discounts and other kinds of points for checking-in. If users see people are visiting your business, they will be influenced to do so as well.

Facebook for Businesses

In the past, advertising was a huge industry that companies shelled out billions for. Of course, that still happens today, but Facebook for businesses makes marketing easier and more accessible to smaller companies. 

Marketing success on Facebook can take time, so remain steadfast in your strategies and don’t give up before you see them pay off. 

For professional guidance on improving your marketing success, don’t forget to check out our marketing services.

Enhance Your SEO Experience by Following These 3 Trends in 2019

Posted on by Mario Diaz

When it comes to Search Engine Optimization, if you’re not up to date on the trends, you’ll find your website slipping toward internet obscurity.

To make Google, Bing, and other search engines love your site, you have to give them the optimization they want. And in 2019, the SEO trends are different than in the past.

If you want your SEO experience to matter in the upcoming year, then make sure you pay attention to these three trends.

Keyword Relevancy Will Drop

For now, keywords are the bread-and-butter of SEO. If you want search engines to give results for your website to users, the keywords you choose play a major role in determining where you land in the results.

In 2019, that may start to change. Search engines will start to look for users’ “search intent” rather than basic keywords. Search intent is what it sounds like: what are the intentions behind a user’s search?

For example, if a user types in “best books of 1987,” you can be certain they are looking for either 1) a book to read from that year or 2) for a ranking. In 2019, understanding that intent will be more important than placing keywords in your posts.

The challenge will be to know what a user will be searching for and beat them to the punch. Websites that can figure that out will have a huge advantage in search results.

Video Optimization Will be Crucial

According to one major forecast, video content is going to trend past all other types of content. That means you need to start thinking about video optimization as soon as possible.

Video will be a key component of making the front page of search engines. Focus on optimizing your vanity URL so search engines will find your ads and original content.

Also, make sure to optimize your website video for mobile users. As tablets and smartphone become ever more prevalent, the percentage of mobile searches will rise.

Long-Form Content Will be King

Until today, the focus on driving search results was original SEO content, with the length of posts being an afterthought. From 2019 on, you’ll need to start producing longer posts.

Long-form content is tough to define, but you can consider anything over 1,000 words long. Gone are the days where you can crank out hundreds of 500-word posts to get search engine recognition. While there’s no penalty for short posts, longer posts will receive more weight.

Long-form content will rise in the ranking because it offers more chances for backlinks, which are the lifeblood of your ranking.

The New SEO Experience

You can be sure that more SEO experience trends will arise. Proper SEO requires ongoing research to stay ahead of your competitors. By understanding the trends of each year — and of those that may be dominant in the future — will help your website stay on top of the search engine rankings.

If you need help optimizing your website, or to learn more about SEO, please contact us at any time.

Why are Logos Important for Small Business?

Posted on by Mario Diaz

When you’re starting a small business, a logo may be the last thing on your list of priorities.

The truth is, a logo is much more than a symbol or image. It can convey so much to an audience with so little.

Creating an original logo can have an unexpected, positive impact on your business.

Read here to learn, “Why are logos important?”

Why Are Logos Important?

Simply put, logos are important because they convey a lot of information through a single image. And research has shown that visuals help us remember information better.

That means a logo can help your small business get a message across about who you are. They’re an aesthetically pleasing way to make an impression and even define your identity in the process.

Here are some of the reasons a logo is worth the investment.

Helps Establish Identity

As mentioned, logos communicate who your business is in a single image. A design packs a lot of information. It can show your style, personality, and brand identity.

For instance, a colorful logo may give off a playful, inviting vibe. Whereas a logo with darker colors may emphasize that you’re classy and professional. Whatever you want to communicate to your potential customer base, a logo can help accomplish.

First Impressions Matter

Just as in life, first impressions matter when it comes to business. You likely want your customers to be satisfied with your product or service. But you always want them to always remember you.

A memorable, well-designed logo will be memorable and intrigue your viewer. Anything that’s striking or interesting visually will draw a person in to want to learn more.

Sets You Apart

A logo won’t just define your business, it will set you apart from others. Small businesses compete with not only other small businesses but larger chains. A stand-out logo keeps an image in the minds of customers trying to make buying decisions.

Encourages Brand Loyalty

It’s well-known that logos help build brand loyalty. Think of what comes to mind when someone mentions Nike or Coca-Cola. A logo becomes synonymous with a company that people trust or are familiar with.

That’s why having a logo designed is so beneficial. People will begin to recognize your image and find comfort in that image.

Customers are more likely to be loyal to a business they know well than one they don’t.

Will Help Your Business Grow

Logos can help your small business grow in a big way. You can place a logo anywhere: on websites, posters, ads. They help you consistently put your message and company out there.

It’s a way to effectively expand your presence and keep yourself in the minds of your customers.

Read More

You may have asked yourself, “Why are logos important?” Or at least, why are they important enough to spend the money on designing? Now you know, a beautiful logo can help you communicate a message and leave an unforgettable mark.

To read more about branding and design, check out our blog.