fbpx

How to Find a Marketing Agency That Understands Your Customers

Author: Mario Diaz

How to Find a Marketing Agency That Understands Your Customers

Posted on by Mario Diaz

On average, a business will spend 11-16% of their total annual revenue on marketing. When it comes to marketing and building a brand, every dollar counts. 

That’s why if your marketing efforts are turning up flat, it’s time to get some fresh ideas. A professional marketing agency can get you the results you need. 

Is your current marketing translating into sales? You need a marketing agency in Los Angeles that truly gets you and your customers. Here’s what to look for.

1. Do You Get Along With the Team?

While the people you work with in a marketing firm are not W-2 employees, you still need to work with them on a regular basis. 

Make sure your personalities mesh well. No matter how impressive their resume is, it will be a waste of time if you can’t get along. 

What is their communication like? Do they understand you and both your long-goals and short-term goals? How will they help you achieve those goals?

Will they listen to what you really want out of a marketing campaign? Are they willing to work with you on getting the right campaign? Or will they stick to their own ideas?

These are the questions you need to answer before signing any contract. 

Do They Understand Your Target Audience?

For any great marketing strategy to be successful, they must understand the target audience. 

As a business owner, of course, you know your customers. But will a marketing agency take the time to find out exactly what your customers want to hear? 

Do they know exactly who they are marketing to? Some details about the audience that they need to know are:

  • age
  • gender
  • location
  • demographics
  • education

Basically, they need to know everything they can about your products and the people who are buying it.  Will they take the time to gather all the analysis needed to reach your target audience? 

The last thing you want is to spend months on a marketing campaign that misses its target.

Do They Have the Services You Need?

Different marketing agencies will offer different services. Make sure the agency you are hiring has all the services you want. 

Are you looking for online marketing? Then find an agency that specializes in marketing on social media sites. They can help you figure out which social media platforms will be most productive with your audience. 

If you are looking for other types of marketing such as email, direct mail, newsletters, or multi-level marketing, make sure the agency you hire can help you in all areas you’re interested in.

Finding an agency that is an industry leader in the type of marketing you want to do will be a game changer.

The Best Marketing Agency in Los Angeles

There are a lot of options when it comes to choosing a marketing agency to hire. When looking for the best marketing agency in Los Angeles, make sure they can take your next marketing campaign to the next level.

Come give us a look, we’re here to answer any questions and help you every step of the way. So contact us and let us make all your hard-earned money spent on marketing count.

How Professional Web Design Converts Visitors Into Customers

Posted on by Mario Diaz

Looking for ways to improve your ROI?

Wondering if you should invest in professional web design?

Many people underestimate the value of a well-designed website, but the truth is that a great design can be the difference that makes a business get many conversions versus none at all. If your website design is stuck in the dark ages you may want to make some changes as soon as possible.

Below we’ll look at the top ways that professional web design can lead to more conversions for your business.

1. Improves User Experience

One of the biggest ways that a great website design can help convert visitors is because it strengthens and optimizes the user experience.

An attractive design and a strong website foundation will help ensure that your website is running smoothly and that your visitors can find exactly what they’re looking for. They’ll be able to easily navigate your site to find the services they’re looking for, get in touch, or buy a product.

A poorly designed website, on the other hand, will frustrate customers and encourage them to visit a competitor’s website instead.

2. Guides Your Visitors

While a professional website design should help visitors find what they’re looking for, it should also take it a step further. Your website should guide visitors exactly where you want them to be.

If you’re pushing a specific promotional offer or product you’ll want to make sure a visitor knows about it. Similarly, if you want them to use your contact form to get in touch or you want to collect their email address, a great website design will skillfully lead your visitor in the right direction.

3. Optimizes Website For All Devices

A great website design can also help ensure that all visitors will be able to access your site easily and effortlessly.

These days, many people who arrive at your site will be viewing it on a mobile device such as a smartphone or tablet. Others will be viewing it on a desktop computer or laptop.

A professional website design is one that is mobile-friendly and responsive. It will look great and be just as easy to use, no matter what device it’s being viewed on.  

4. Builds Trust

Last but not least, one of the best things that a professional design can do for your website is that it can build trust and credibility. There are many websites on the internet and not all of them are reliable and legitimate.

A great design will implement trust signals to prove to a visitor that your business can be trusted with their hard-earned money. Trust signals include things such as trust seals from the Better Business Bureau or credit card companies, for example.

It’s also essential to give visitors several valid ways to get in touch with you. Contact information such as your phone number, email, and other methods of contact on should be prominently displayed on your site.

Are You Ready For Professional Web Design?

While you may not have realized the importance of professional web design before, by now you should be starting to get an idea of why it is so crucial. If you sell products or services online, it’s essential that you have a website that speaks volumes about your business and that takes a relationship with a customer exactly where you want it to go.

Ready to get your website professionally designed? Click here to learn more about our website design and development services.

Facebook for Businesses Made Easy: 5 Tips for Instant Success

Posted on by Mario Diaz

Facebook is one of the most popular social media sites in today’s market. In fact, it has over 2.2 billion global active users per month. When Facebook for businesses is used effectively, it can greatly improve the visibility of a brand. 

Right now, Facebook is generating an unbelievable amount of advertising revenue — $11 billion to be precise. Of course, smaller businesses can’t compete with the advertising power of corporations. They can, however, use specific and affordable social media marketing strategies to effectively improve their visibility on the app.

Facebook offers businesses unique social media management tools and opportunities that you can’t find elsewhere. Keep reading to find out more about the 5 marketing tips you can implement on Facebook to improve your business. 

1. Meaningful Content Curation

Content curation is a great tool for businesses on Facebook. It helps you keep your profile active, engage with current and potential customers, and demonstrate that you are an authority in your industry. 

Content curation has many purposes, one of them being search engine optimization to improve inbound marketing. Not only can you drive traffic from Facebook, but also with your blog post itself. 

2. A Captivating Cover Photo

The first thing a Facebook user sees when they visit your profile is the giant cover photo at the top. That means it needs to be intriguing enough for them to stay on your page and find out more about your business. 

Visual aids and infographics are much more interactive for users. They can process it quicker and easier, making your profile page more enjoyable overall.

3. Using Facebook Live

Like photos, videos are more engaging for Facebook users. Streaming on Facebook is a great, authentic way to connect with users. 

Before going Live, it’s important to be prepared. An unprepared stream can make your business appear unprofessional.

Make sure to choose an inviting title for your stream, use a mic for better sound quality, and pick an interesting topic for your video.

4. Engaging With Users

Algorithms dictate the visibility of profiles on many platforms. These algorithms are favorable to profiles that are active and often engaging with other Facebook users. 

Interacting with other users in an authentic manner also makes your brand more approachable. It humanizes your business, making users feel a genuine connection with your company. 

5. Encourage Check-In

Through a Google API, Facebook can put your business on the map — literally. With the check-in feature, you have another way to promote your business. 

You can encourage customers and other users to check-in to your business by offering them special discounts and other kinds of points for checking-in. If users see people are visiting your business, they will be influenced to do so as well.

Facebook for Businesses

In the past, advertising was a huge industry that companies shelled out billions for. Of course, that still happens today, but Facebook for businesses makes marketing easier and more accessible to smaller companies. 

Marketing success on Facebook can take time, so remain steadfast in your strategies and don’t give up before you see them pay off. 

For professional guidance on improving your marketing success, don’t forget to check out our marketing services.

Enhance Your SEO Experience by Following These 3 Trends in 2019

Posted on by Mario Diaz

When it comes to Search Engine Optimization, if you’re not up to date on the trends, you’ll find your website slipping toward internet obscurity.

To make Google, Bing, and other search engines love your site, you have to give them the optimization they want. And in 2019, the SEO trends are different than in the past.

If you want your SEO experience to matter in the upcoming year, then make sure you pay attention to these three trends.

Keyword Relevancy Will Drop

For now, keywords are the bread-and-butter of SEO. If you want search engines to give results for your website to users, the keywords you choose play a major role in determining where you land in the results.

In 2019, that may start to change. Search engines will start to look for users’ “search intent” rather than basic keywords. Search intent is what it sounds like: what are the intentions behind a user’s search?

For example, if a user types in “best books of 1987,” you can be certain they are looking for either 1) a book to read from that year or 2) for a ranking. In 2019, understanding that intent will be more important than placing keywords in your posts.

The challenge will be to know what a user will be searching for and beat them to the punch. Websites that can figure that out will have a huge advantage in search results.

Video Optimization Will be Crucial

According to one major forecast, video content is going to trend past all other types of content. That means you need to start thinking about video optimization as soon as possible.

Video will be a key component of making the front page of search engines. Focus on optimizing your vanity URL so search engines will find your ads and original content.

Also, make sure to optimize your website video for mobile users. As tablets and smartphone become ever more prevalent, the percentage of mobile searches will rise.

Long-Form Content Will be King

Until today, the focus on driving search results was original SEO content, with the length of posts being an afterthought. From 2019 on, you’ll need to start producing longer posts.

Long-form content is tough to define, but you can consider anything over 1,000 words long. Gone are the days where you can crank out hundreds of 500-word posts to get search engine recognition. While there’s no penalty for short posts, longer posts will receive more weight.

Long-form content will rise in the ranking because it offers more chances for backlinks, which are the lifeblood of your ranking.

The New SEO Experience

You can be sure that more SEO experience trends will arise. Proper SEO requires ongoing research to stay ahead of your competitors. By understanding the trends of each year — and of those that may be dominant in the future — will help your website stay on top of the search engine rankings.

If you need help optimizing your website, or to learn more about SEO, please contact us at any time.

Why are Logos Important for Small Business?

Posted on by Mario Diaz

When you’re starting a small business, a logo may be the last thing on your list of priorities.

The truth is, a logo is much more than a symbol or image. It can convey so much to an audience with so little.

Creating an original logo can have an unexpected, positive impact on your business.

Read here to learn, “Why are logos important?”

Why Are Logos Important?

Simply put, logos are important because they convey a lot of information through a single image. And research has shown that visuals help us remember information better.

That means a logo can help your small business get a message across about who you are. They’re an aesthetically pleasing way to make an impression and even define your identity in the process.

Here are some of the reasons a logo is worth the investment.

Helps Establish Identity

As mentioned, logos communicate who your business is in a single image. A design packs a lot of information. It can show your style, personality, and brand identity.

For instance, a colorful logo may give off a playful, inviting vibe. Whereas a logo with darker colors may emphasize that you’re classy and professional. Whatever you want to communicate to your potential customer base, a logo can help accomplish.

First Impressions Matter

Just as in life, first impressions matter when it comes to business. You likely want your customers to be satisfied with your product or service. But you always want them to always remember you.

A memorable, well-designed logo will be memorable and intrigue your viewer. Anything that’s striking or interesting visually will draw a person in to want to learn more.

Sets You Apart

A logo won’t just define your business, it will set you apart from others. Small businesses compete with not only other small businesses but larger chains. A stand-out logo keeps an image in the minds of customers trying to make buying decisions.

Encourages Brand Loyalty

It’s well-known that logos help build brand loyalty. Think of what comes to mind when someone mentions Nike or Coca-Cola. A logo becomes synonymous with a company that people trust or are familiar with.

That’s why having a logo designed is so beneficial. People will begin to recognize your image and find comfort in that image.

Customers are more likely to be loyal to a business they know well than one they don’t.

Will Help Your Business Grow

Logos can help your small business grow in a big way. You can place a logo anywhere: on websites, posters, ads. They help you consistently put your message and company out there.

It’s a way to effectively expand your presence and keep yourself in the minds of your customers.

Read More

You may have asked yourself, “Why are logos important?” Or at least, why are they important enough to spend the money on designing? Now you know, a beautiful logo can help you communicate a message and leave an unforgettable mark.

To read more about branding and design, check out our blog.

Is Email Marketing Effective? A Guide for Businesses

Posted on by Mario Diaz

About 280 billion emails are sent each day. Many of them are marketing emails sent by businesses to consumers.

These numbers sound impressive until you pause to ask just how many of those emails get opened. A good deal of them hit junk inboxes, never to be seen again. In that case, you’re wondering, “Is email marketing effective?”

Many people have wondered the same thing. Despite reports to the contrary, there’s evidence email marketing is still effective. If you don’t use it already, you should consider an email campaign for your marketing strategy.

Of course, if you want your email marketing campaign to be a success, you’ll need to understand how it works. This guide explains everything you wanted to know about effective email marketing. We’ll also share some tips to help you make it work for your business.

The Basics of Email Marketing

The first two questions you have are likely what is email marketing and how does it work? These are common questions. Answering them is a great place to start.

Email marketing is the art of sending marketing materials via email. If you’ve ever received an email about a sale at your favorite store, you’ve seen email marketing in action.

This form of marketing is very similar to direct mail campaigns. Unlike those campaigns, email is instantaneous, low-cost, and has better lead-generating potential. You can deliver an email to a client in a matter of seconds, and they can click a link to take advantage of your promotion.

Is Email Marketing Effective?

We’ve answered the “how” of email marketing, but you’re still wondering how effective it is. Does email marketing work?

Some people will tell you no. Chances are these people have had limited success with their own email campaigns. It’s likely they’re making at least one common email marketing mistake.

Statistics, on the other hand, show email marketing works. The catch is you need to execute the campaign properly. Effective email marketing techniques are always shifting, so you have to act fast to keep up.

A few quick statistics show exactly how effective email marketing is:

  • Every dollar you spend on email marketing brings $38 in revenue
  • The ROI of email marketing outperforms direct mail by almost 30 percent
  • Email marketing still outperforms social media advertising

Given these numbers, it’s clear email marketing is a safe bet for your business.

How do You Make Email Marketing Effective?

The numbers show that email marketing is effective. If you want to be successful, you’ll need to make sure you’re doing email marketing right. How does email marketing work in 2018?

As mentioned, the most effective techniques are always changing. Consumers are quick to opt out of email marketing if they think you’re spamming them. It’s important to get both the content and the frequency of your campaigns correct.

In 2018, you have to be personalizing the emails you send. Dynamic text makes this easy to achieve. You also need to be sure you’re using good subject lines.

Start Your Campaign Today

So, is email marketing effective? You bet it is! The trick is to make sure you’re designing an engaging campaign for your clients.

Not sure how to get started building a great campaign? Get in touch to get some expert feedback on your email marketing efforts.

Why Clean Web Design is So Important

Posted on by Mario Diaz

Your website is your online business storefront. And you want to make sure you have one that lets your customers know who you are and welcomes them in within the first several seconds.

But how do you effectively do that in such a small amount of time?

With a clean web design, that’s how. Less is more when it comes to your website. And that doesn’t have to mean minimalist, but clean and simple.

To explain it more, let’s look at exactly why a clean web design is so important for your business website.

Timeless and Classic

A busy or complicated web design can become outdated very quickly. As soon as you make one update, it will feel like you need to turn around and make yet another one. Which is a waste of precious time and money.

A clean design is classic. You won’t need to make a lot of revisions because the simple design will withstand changing trends.

Loads Faster

When your website has complex images, too many options, and just a lot of STUFF, it’s going to slow down the amount of time it takes your site to load.

That can lead to a high bounce rate and lost business.

Having a clean design will increase your load times, which will attract new readers and more search engine traffic.

Easier to Use

The whole point of your website is for your visitors to use it and create more business. So make a site that will be easy for them to use!

A clean design will have things laid out neatly. It will easily navigate them on where to go and what to do. And they’ll be able to scan through your content with no problem.

It won’t be confusing and cluttered. In cases like that, visitors are more likely to get frustrated and leave your site. Quite the opposite of what you want them to do.

Professional and Trustworthy

Customers are more likely to do business with a website that looks professional. You can achieve this with a simple and clean design.

A visitor will judge your site within the first several seconds. By focusing your homepage on the key element of your business, they will know who you are and what you’re all about.

When that happens, it builds trust. And trust leads to new customers. And now you see where this is going…

Easier for Google to Understand

SEO is very important to your website, which means you want to be best friends with Google. And to do that, you need a website it can scan easily.

When Google is able to crawl your website with no problems, that will help it rank higher in search engine results. And that will equal up to more website visitors.

But if your website is busy and overcomplicated, you’ll confuse the Google crawl bots. Which means you’ll drop in search engine results and visitors coming to your site.

A Clean Web Design Is Good Business

Making it easy for your customers to do business with you online is the ultimate goal of your website. And a clean web design is the perfect way to achieve that.

Ready for us to help you put together the perfect clean design for your website? Contact us today to set up a consultation!

5 Web Design Trends to Gear Up for in 2019

Posted on by Mario Diaz

At last count, 4.1 billion people are using the internet regularly. That number has grown exponentially from where we were a decade ago when just 1.5 billion people were online.

That growing digital population means it is vital for your business to have an exceptional website that’s on pace with web design trends and meets consumer’s growing expectations.

To help put you on the right track, our team has put together this article. In it, we are going to outline 5 of the top trends you’ll start seeing on websites in 2019!

1. Video Backgrounds

Video backgrounds have been growing in popularity since 2016 but we feel they’re going to be among the go-to web design trends come 2019.

Streaming platforms like YouTube, Facebook and others have all proven via their billions of hours of daily content consumption that people online love video. As a matter of fact, they prefer them as a means of communication when compared to still images and text.

That’s why you may want to consider placing a full-screen video banner on your site’s homepage that captures traffic’s attention and keeps people on your website.

2. Chatbots

Bots on websites trying to direct user engagement are nothing new.

The sophistication that chatbot platforms like Aivo and Botsify have brought into the mainstream, however, have truly solidified the worth of integrating an AI into your sales funnel.

Not only can Chatbots provide excellent upfront customer service, they can also help users navigate your website by suggesting products. Look for Chatbots to pop up on more websites as webmasters look to up their service game and drive more sales.

3. Single Page Design

People have shorter attention spans than goldfish today. When they access a website online, they want it to load fast and they want to find what they’re looking for faster.

That’s why one-page designs are going to see an uptick in adoption among 2019 web design trends.

One page designs force you to be concise in your presentation. They also, tend to dominate Google Page Speed tests and can get customers to where they want to go in a scroll or two.

4. Serif Fonts Breakthrough

Sans Serif has been the traditional way to go with your web fonts. That’s because mobile phone resolutions and sub-par font support made serif font rendering a dicey proposition.

With how far mobile has come in the way or replicating traditional desktop experiences and growing sophistication of browsers, expect to see more businesses getting creative in their implantation of serif fonts throughout their design.

5. Mobile First Approach and Decreased Page Load Times

We’ve combined these two design trends into one because both have been front and center the last 3 years. Still, as companies continue to one-up each other, you’re going to find that 2019 brings with it more attention for mobile users and page load speeds that are truly remarkable.

Wrapping Up 2019 Web Design Trends

2019 is going to bring with it a ton of new web design trends that are aimed solely at improving user experiences and peaking customer interest.

Are you ready to compete?

If not, our team Enfuse can help.

Our group of web design experts specializes in providing entrepreneurs like you with the tools you need to maximize your online presence, capture qualified leads, and make your organization more profitable.

Learn more about the services we offer or contact us today to find out more about what we can do for you!

Which Social Media Channels Should Your Business Use?

Posted on by Mario Diaz

These days, a social media presence is a must for just about every business. If you’re not using social media, or if you’re not using the right channels, you’re likely missing out on a ton of potential new customers.

Figuring out how to use social media the right way can be tricky, whether you’re a new business owner or a seasoned pro.

To help you get started, listed below are some of the best social media channels you should be using to promote your business.

Benefits of Social Media

If you’re convinced that social media just a passing fad, think again. There are tons of benefits that come from using social media for your business, including the following:

  • Increased revenue
  • Better brand development
  • Attracting new customers
  • Market research opportunities
  • Networking opportunities
  • Recruitment

A strong social media presence also improves your search engine rankings. This, in turn, makes it easier for people to find your business and purchase your products or services.

Best Social Media Channels for Business Promotion

If you’re interested in reaping the benefits of social media usage for your business, it’s important to make sure you’re using the right channels. The following are the best social media channels that every business should be utilizing:

Facebook

Facebook is the world’s largest social network. It boasts 1.47 billion active daily users and 2.23 billion active monthly users. If you’re not on this platform, you’re missing out.

People spend a lot of time on Facebook each day, which means that it’s the perfect place to share information about your products and services and connect with potential new customers.

Twitter

Twitter is another highly popular platform with millions of daily users. A large portion of Twitter users also use the platform several times per day.

Twitter is best for building brand loyalty and brand awareness, rather than generating leads. The majority of users feel connected to the business that they follow and are likely to be repeat customers.

LinkedIn

LinkedIn is growing rapidly and is a great platform for B2B marketing. LinkedIn connects you to other professionals in your industry and provides tons of networking opportunities.

Pinterest

Many people underestimate the power of Pinterest. It’s a popular sharing platform that actually has higher revenue per click than any other social network.

Some people assume that Pinterest is only for women and won’t be useful to them. In reality, though, women only account for about half of all Pinterest users, so there are plenty of opportunities to appeal to male users.

Instagram

Instagram is another essential platform for people who want to build their business and connect with potential customers.

Instagram is a visual platform that generates tons of engagement — way more than platforms like Twitter that rely more on text.

Tips for Gaining Social Media Followers

Once you’ve established a presence on these social media channels, it’s also important to take steps to help you gain followers. These tips will help you increase your follower count and see the benefits you’re looking for:

  • Post content that provides value (tips, product details, information about the company, etc.)
  • Write a professional social media bio
  • Use relevant hashtags
  • Respond to comments and engage with your followers
  • Post consistently
  • Follow people back
  • Use an authoritative voice

It’s also helpful to host giveaways and contests on a regular basis. This helps you spread the word about your business and provides an opportunity for you to give back to your customers.

Need Help Marketing Your Business?

Whether you need help improving your presence on social media channels or want to overhaul your website design, we can help at Enfuse Creative Design.

Contact us today to learn more about our services or to get started on your next project!

What Is Brand Identity? 4 Things You Need to Know

Posted on by Mario Diaz

When starting your own company, you want to make sure it represents who you are and what you stand for. And developing the perfect brand identity is just the thing to help you do that.

But what exactly is brand identity? And how do you go about developing one for your particular business?

To take the confusion out of it, let’s take a look at “what is brand identity?” and 4 things you should know about it.

What Is Brand Identity?

Your brand identity is what shapes your company. (Yes, it’s that important.) But don’t let that scare you because you can make it anything you want it to be.

It’s the visual design that sets you apart from your competition. It’s how people will instantly recognize your products and services. It also sets the tone for how they will perceive your business.

In short, it’s your company’s face to the world. So, you want to make sure it reflects exactly who you are.

Here are 4 things you should know about brand identity.

1. How to Develop Your Brand Identity

Before you can develop your brand identity, you need to be able to answer these questions about your business:

  • Who are we?
  • What makes us special?
  • What is our company’s personality?
  • What are our values?

Once you answer these questions, you can start to develop the tone and style for how to shape your identity.

2. Components of Your Brand Identity

The components of brand identity are the visual elements of the design. This includes your font choice, your company color palette, and the form and shapes of your logo.

Choosing these elements carefully is critical to creating the image you want to represent your company.

Are you fun and laid-back? Stylish and modern? Or strictly business formal?

Whatever your style and personality may be, each component should reflect it accurately. If not, it can create confusion about who you are and what you represent.

3. Where to Use Your Brand Identity

Your brand identity should be used on all material that represents your company. This includes items such as the logo, packaging, website, business cards, and social media graphics. You’ll even want to use it on employee uniforms.

Essentially, anything that is from or about your company will need to have the brand identity on full display.

4. Mistakes to Avoid

Once you have a successful identity going, you want to make sure it stays that way. Here are a few things you’ll want to keep in mind:

  • Keep it consistent. Don’t make your business card look different from your company packaging. Even slight changes will only confuse people and make them question what is going on with your company.
  • Train all current and new employees on your brand identity. Your employees also represent your business and need to understand what the brand is all about.
  • Refresh all company materials should you ever do a re-branding of your business. ALL of it.

The Right Brand Identity Can Make All the Difference

After you answer what is brand identity to your particular business, you can work on nailing down the plan that will work for you.

And when your identity is on target, your customers will know who you are and have confidence in doing business with your business.

Ready to get help on developing your business’s brand identity? Click here to contact us today!