When it comes to online marketing, businesses are always trying new ways to connect with people and turn them into loyal customers. But how is this possible with so many different things fighting for everybody’s attention?

One powerful strategy is the inbound marketing funnel. It’s like a map that takes strangers and turns them into fans by guiding them through a well-thought-out journey. 

Keep reading to learn how to create a high-converting inbound marketing funnel. 

Understand Your Audience

To create a successful marketing funnel, you first need to know your audience well. Start by making detailed profiles called buyer personas that represent your ideal customers.

These profiles should include more than just basic info. Also include things like what they like, what challenges they face, and how they behave online.

Do some market research to determine where your audience hangs out online and what kind of content they enjoy. Knowing their needs and problems will help you tailor your content to what matters most to them. Keep updating these profiles as you get feedback and notice changes in trends. 

Publish Engaging Content

Making content that grabs your audience’s attention is an essential part of a successful inbound marketing funnel. All of your content should work together for one central goal: helping to move your audience through the funnel closer to conversion.

Start by creating blog posts that answer your audience’s questions and show your brand as an expert in your field. Next, share a mix of helpful, entertaining, and eye-catching content on different platforms to connect with prospects.

To attract potential leads, create offers that pique interest, like e-books, webinars, or downloadable resources. These lead magnets should give real value and open the door for a deeper connection with your audience. Writing content that speaks directly to what your audience cares about is a key part of guiding them through the inbound marketing funnel.

Create a User-Friendly Website

Making a website that’s easy for people to use is critical for a successful inbound marketing funnel. The way your website looks and works can affect whether visitors stick around or leave.

Organize the menu in a clear and easy-to-understand way and add buttons that tell visitors what to do next. Make sure your website looks good and works well on phones and tablets since a lot of people use these devices to browse. Also, be sure that website speed moves quickly to keep visitors on your site longer.

Capture Leads With Landing Pages

Landing pages are like online doorways for potential customers. These pages should look good, have persuasive writing, and clear buttons that tell visitors what to do next. Offering visitors something valuable makes it easy for them to share their info and move forward in your marketing funnel.

Leverage an Inbound Marketing Funnel to Propel Your Business Forward

Using an inbound marketing funnel is a great strategy for growing your business. It allows potential customers to connect with you by taking their own personal journey. Remember, building a great funnel is an ongoing process of learning and improving.

Are you looking to add a sleek, optimized website to your marketing funnel? At Enfuse, we have experience with helping businesses take their online presence to the next level. Contact us today to learn how to get started on a project.

70% of B2C and 73% of B2B marketers use content as part of their marketing strategies. Educational content is among the most useful types of content.

When creating blog articles, videos, and other types of content, taking steps to educate customers is invaluable. Educational content can attract new visitors to your website while building trust and providing value to them first. At the same time, it can show them exactly why your products and services are needed. 

Below we’ll show you how easy it can be to leverage the pull and power of educational marketing.

Why Create Educational Content?

A key part of a great content marketing strategy, educational content is content that provides value to your target audience by educating them. Educational content can be used to teach your audience about your industry, your products, or other related topics.

By creating educational content, you’ll provide value upfront. You’ll create a positive brand experience. You’ll only push for a sale later on.

Educational blog posts, videos, podcasts, infographics, and other types of content can help your audience see you as an expert in your industry. They’ll also learn about your products in an unintimidating way.

How to Start Using Educational Marketing

To make the most of educational marketing, there are some things to remember. Here’s what you should consider:

Choose the Right Topics

First, you’ll want to decide what you would like to educate your customers about.

Discussing industry trends and news or educating your customers on the fundamentals of your industry can be good places to start. You may also want to educate customers on how to solve specific problems or how your products work.

Understand Buyer Stages

Some people who land on your blog or watch a video will be brand new to the industry and won’t know the type of product they need. Others will already have an idea of what they’re looking for.

You should have an idea of the type of person you’re aiming to reach with any content you create. Consider creating content for people in various stages of the buying process.

Show Your Research

When creating educational content, back up the information you provide as much as possible.

Although you should be positioning yourself as an expert in your industry, you should also add statistics, link to authority websites, and provide sources. Providing well-researched and factual content will do the best job of educating your target audience.

Make It Readable

Carefully consider the formatting that you use when creating educational content. Unlike academic papers and technical reports, you should usually aim to use plain language when writing blog posts or creating other types of content.

Also, use easy-to-read formatting. You may want to break up paragraphs every few sentences and use bullet points and subheadings to make your blog content easier to digest.

Using Educational Marketing

To win over customers online, consider using educational marketing content. Educational marketing can provide a lot of value to your target audience while introducing them to your business at the same time.

If you need help with your marketing strategy, consider working with Enfuse. Since our inception in 1997, we have been delivering results and building long-lasting relationships with our clients.

Ready to start a project? Contact us today to learn more about how we can help.

The numbers are in, and California business owners are struggling. Falling sales, shrinking access to capital, and regulatory burdens all mean that now is a difficult time for SME owners in the Golden State.

No matter the shape or size of your business, the most effective way to get back in the black is to boost sales. How you do this will depend on your ability to move your leads through your marketing funnel.

Of all the funnel stages, the “consideration stage” is often the most crucial, as this is that delicate moment where your potential customer will make the decision to buy or not to buy.

With this in mind, here are some of our expert tips for getting your leads through the consideration funnel stage, every single time. 

What Is the Consideration Funnel?

First, it’s important to understand where the consideration stage fits in the overall sales funnel. As the name suggests, this is the moment your lead is weighing up their options.

They know what they need, and are currently shopping around. They will be considering price, quality, customer service, and most importantly, the overall “vibe” of the businesses they are considering buying from. 

Know Your Competition

Since your lead is currently considering your competition, you should do the same.

Competitor analysis is absolutely essential if you want to get your leads through the funnel. You need to know what they are offering that you do not. You need to know what you can offer that your competitors don’t.

Look at their position, niche, and how they communicate their value prop. This is how you can carve out a position for yourself that compels your lead to choose you over anyone else. 

Focus on Your USPs

You need to focus on what you do well, which means honing in on your unique selling point. You can identify this by understanding the specific pain points your customers might have.

It could be pricing. So, if you offer anything cheaper than your competitors, your landing page should be shouting this from the rooftops.

Other factors may be more important than dollars, such as product/service features, benefits, quality, or alignment with their own industry or personal experiences. Find your USP and flaunt it!

Your Landing Page Is Your Strongest Asset

When your lead is in the consideration stage, they will be visiting your landing page and that of your competitors. Your landing page is your most important asset.

It’s where you have your best shot and convincing them to choose you over others. This means you should optimize your landing page to attract the best leads.

It means investing in your landing page so that the content, language, and visual identity align best with the types of customers you wish to target. Always invest in your landing page as a priority.

We Help You Turn Leads Into Customers 

The consideration funnel is a delicate step in the sales process, one that takes resources, expertise, and tact to get right. For this, we can help.

At Enfuse, we help California businesses upgrade and optimize their web presence, so that they are always the more persuasive option. If you want us to do the same for you, you can start a project with us in just a few clicks.

Websites with 40 or more landing pages generate 12x more leads.

The importance of a landing page can’t be overstated. It’s one of the most effective ways to increase conversions, generate more leads, and gain more sales.

There are several types of landing pages, and each has its purpose. Having these pages on your site can help you achieve your marketing goals.

This article will tell you about the different landing pages and why they’re important for your business.

Lead Generation Landing Page

A lead generation page is the first step in converting a visitor into a lead. This type of landing page gets your visitors to enter their contact information for something valuable, such as an ebook.

Once they do, you can add them to your email list and begin communicating with them directly. This way, you’ll be able to nurture the relationship and build trust before trying to sell anything else.

Click-Through Landing Page

A click-through landing page is a sales page, but it’s not your final destination. You direct visitors to this page from another source, like an ad or social media post.

The goal is to get them to take a specific action, such as signing up for your newsletter or clicking through to a product page. This landing page works by capturing the user’s attention and directing it toward a specific goal.

Waitlist Landing Page

A waitlist landing page is a tool used to build your email list. You collect people’s contact information and put them on a waiting list for when you launch a product or service.

Once they sign up, they will receive updates from you until they can take action. This type of landing page works best when you have a product or service that is ready to launch, but not yet available.

Sales Landing Page

A sales landing page is used to sell a product or service. You can use this type of landing page for a special offer, sale, or promotion.

You can also use it to collect information from your customers, like their email address and phone number. This type of landing page works best when you have a product or service that is ready for sale.

Thank You Landing Page

A thank you landing page is the last step in the visitor’s journey. It’s used to thank them for signing up for a webinar, buying a product or service, or completing an offer.

You can use this type of landing page to add value and give your visitors something they want or need. Or, send them to another resource to help them get started with what they just signed up for.

Types of Landing Pages: Each One Is Useful in Its Own Way

Landing pages are a powerful way to convert visitors into subscribers, customers, or leads. There are many types of landing pages, each one useful in its own way. Every type of landing page has a purpose, so choose the one that best fits your business goals.

Enfuse Creative Design can help you create a landing page that converts. Contact us today to learn how we can help!

When it comes to B2B marketing, social media is one of the best tools you can take advantage of. This serves as a cost-efficient opportunity to nurture new leads.

Regardless of how you acquire your leads, your B2B landing page needs to be fine-tuned. We’ve created a brief guide full of B2B landing page best practices that can take your performance to new heights. Let’s dive in.

Understand Your Audience

To maximize your B2B lead generation, it’s crucial to understand your audience.

This will help you create messages they resonate with. You can consult past analytics data to determine how they interact with your brand. This will also help conclude what marketing tactics work best.

For instance, do they respond well to urgency, do they need more information before they make their decision?

Create a Compelling Call to Action

No matter how useful your product or service is, you can’t expect people to pay for it if you don’t have a compelling call to action. You should avoid canned phrases like “click here” or “continue.”

Instead, use terminology like “Book a demo” or “Schedule a consultation.” CTA placement matters, as well.

You should position your initial CTA above the fold so users don’t have to scroll. If they don’t encounter the first CTA until they navigate through the page, they might not convert.

Use a Powerful, Relevant Image

The images you use on your landing page for B2B are just as important as the copy. This is a great opportunity to showcase your product or service. Doing so goes a long way toward helping users understand how it works.

Using photos of real people is another effective strategy. When appropriate, feel free to leverage video content to provide greater insight into how your audience can use your product or service.

Always compress your images as much as possible when uploading them to your site. This will help minimize load times and decrease your bounce rate.

Showcase the Problems You Can Solve

Here’s where you can get creative with your landing page copy. This is your chance to paint a vivid picture of how your brand can solve your audience’s problems.

It’s important to empathize with your audience when writing this content, though. The last thing you want is for it to feel overly sales-oriented.

Leverage Customer Testimonials

Customer testimonials can help put your visitors’ minds at ease. B2B sales often involve high-ticket transactions. People are more reluctant than normal to make purchases.

You can leverage past reviews to showcase the potential results your audience can get. This becomes notably effective if you’ve worked with high-profile clients.

Optimize Your B2B Landing Page

At first, maximizing your conversion rate might seem impossible. It’s simpler than most people think, however. The above advice can help you optimize your B2B landing page and exceed your target metrics.

Ready to get started? Speak with a representative from Enfuse Creative Design today. Our team of professionals can assess your situation and connect you with the best solutions.