70% of B2C and 73% of B2B marketers use content as part of their marketing strategies. Educational content is among the most useful types of content.

When creating blog articles, videos, and other types of content, taking steps to educate customers is invaluable. Educational content can attract new visitors to your website while building trust and providing value to them first. At the same time, it can show them exactly why your products and services are needed. 

Below we’ll show you how easy it can be to leverage the pull and power of educational marketing.

Why Create Educational Content?

A key part of a great content marketing strategy, educational content is content that provides value to your target audience by educating them. Educational content can be used to teach your audience about your industry, your products, or other related topics.

By creating educational content, you’ll provide value upfront. You’ll create a positive brand experience. You’ll only push for a sale later on.

Educational blog posts, videos, podcasts, infographics, and other types of content can help your audience see you as an expert in your industry. They’ll also learn about your products in an unintimidating way.

How to Start Using Educational Marketing

To make the most of educational marketing, there are some things to remember. Here’s what you should consider:

Choose the Right Topics

First, you’ll want to decide what you would like to educate your customers about.

Discussing industry trends and news or educating your customers on the fundamentals of your industry can be good places to start. You may also want to educate customers on how to solve specific problems or how your products work.

Understand Buyer Stages

Some people who land on your blog or watch a video will be brand new to the industry and won’t know the type of product they need. Others will already have an idea of what they’re looking for.

You should have an idea of the type of person you’re aiming to reach with any content you create. Consider creating content for people in various stages of the buying process.

Show Your Research

When creating educational content, back up the information you provide as much as possible.

Although you should be positioning yourself as an expert in your industry, you should also add statistics, link to authority websites, and provide sources. Providing well-researched and factual content will do the best job of educating your target audience.

Make It Readable

Carefully consider the formatting that you use when creating educational content. Unlike academic papers and technical reports, you should usually aim to use plain language when writing blog posts or creating other types of content.

Also, use easy-to-read formatting. You may want to break up paragraphs every few sentences and use bullet points and subheadings to make your blog content easier to digest.

Using Educational Marketing

To win over customers online, consider using educational marketing content. Educational marketing can provide a lot of value to your target audience while introducing them to your business at the same time.

If you need help with your marketing strategy, consider working with Enfuse. Since our inception in 1997, we have been delivering results and building long-lasting relationships with our clients.

Ready to start a project? Contact us today to learn more about how we can help.

The numbers are in, and California business owners are struggling. Falling sales, shrinking access to capital, and regulatory burdens all mean that now is a difficult time for SME owners in the Golden State.

No matter the shape or size of your business, the most effective way to get back in the black is to boost sales. How you do this will depend on your ability to move your leads through your marketing funnel.

Of all the funnel stages, the “consideration stage” is often the most crucial, as this is that delicate moment where your potential customer will make the decision to buy or not to buy.

With this in mind, here are some of our expert tips for getting your leads through the consideration funnel stage, every single time. 

What Is the Consideration Funnel?

First, it’s important to understand where the consideration stage fits in the overall sales funnel. As the name suggests, this is the moment your lead is weighing up their options.

They know what they need, and are currently shopping around. They will be considering price, quality, customer service, and most importantly, the overall “vibe” of the businesses they are considering buying from. 

Know Your Competition

Since your lead is currently considering your competition, you should do the same.

Competitor analysis is absolutely essential if you want to get your leads through the funnel. You need to know what they are offering that you do not. You need to know what you can offer that your competitors don’t.

Look at their position, niche, and how they communicate their value prop. This is how you can carve out a position for yourself that compels your lead to choose you over anyone else. 

Focus on Your USPs

You need to focus on what you do well, which means honing in on your unique selling point. You can identify this by understanding the specific pain points your customers might have.

It could be pricing. So, if you offer anything cheaper than your competitors, your landing page should be shouting this from the rooftops.

Other factors may be more important than dollars, such as product/service features, benefits, quality, or alignment with their own industry or personal experiences. Find your USP and flaunt it!

Your Landing Page Is Your Strongest Asset

When your lead is in the consideration stage, they will be visiting your landing page and that of your competitors. Your landing page is your most important asset.

It’s where you have your best shot and convincing them to choose you over others. This means you should optimize your landing page to attract the best leads.

It means investing in your landing page so that the content, language, and visual identity align best with the types of customers you wish to target. Always invest in your landing page as a priority.

We Help You Turn Leads Into Customers 

The consideration funnel is a delicate step in the sales process, one that takes resources, expertise, and tact to get right. For this, we can help.

At Enfuse, we help California businesses upgrade and optimize their web presence, so that they are always the more persuasive option. If you want us to do the same for you, you can start a project with us in just a few clicks.

Websites with 40 or more landing pages generate 12x more leads.

The importance of a landing page can’t be overstated. It’s one of the most effective ways to increase conversions, generate more leads, and gain more sales.

There are several types of landing pages, and each has its purpose. Having these pages on your site can help you achieve your marketing goals.

This article will tell you about the different landing pages and why they’re important for your business.

Lead Generation Landing Page

A lead generation page is the first step in converting a visitor into a lead. This type of landing page gets your visitors to enter their contact information for something valuable, such as an ebook.

Once they do, you can add them to your email list and begin communicating with them directly. This way, you’ll be able to nurture the relationship and build trust before trying to sell anything else.

Click-Through Landing Page

A click-through landing page is a sales page, but it’s not your final destination. You direct visitors to this page from another source, like an ad or social media post.

The goal is to get them to take a specific action, such as signing up for your newsletter or clicking through to a product page. This landing page works by capturing the user’s attention and directing it toward a specific goal.

Waitlist Landing Page

A waitlist landing page is a tool used to build your email list. You collect people’s contact information and put them on a waiting list for when you launch a product or service.

Once they sign up, they will receive updates from you until they can take action. This type of landing page works best when you have a product or service that is ready to launch, but not yet available.

Sales Landing Page

A sales landing page is used to sell a product or service. You can use this type of landing page for a special offer, sale, or promotion.

You can also use it to collect information from your customers, like their email address and phone number. This type of landing page works best when you have a product or service that is ready for sale.

Thank You Landing Page

A thank you landing page is the last step in the visitor’s journey. It’s used to thank them for signing up for a webinar, buying a product or service, or completing an offer.

You can use this type of landing page to add value and give your visitors something they want or need. Or, send them to another resource to help them get started with what they just signed up for.

Types of Landing Pages: Each One Is Useful in Its Own Way

Landing pages are a powerful way to convert visitors into subscribers, customers, or leads. There are many types of landing pages, each one useful in its own way. Every type of landing page has a purpose, so choose the one that best fits your business goals.

Enfuse Creative Design can help you create a landing page that converts. Contact us today to learn how we can help!

When it comes to B2B marketing, social media is one of the best tools you can take advantage of. This serves as a cost-efficient opportunity to nurture new leads.

Regardless of how you acquire your leads, your B2B landing page needs to be fine-tuned. We’ve created a brief guide full of B2B landing page best practices that can take your performance to new heights. Let’s dive in.

Understand Your Audience

To maximize your B2B lead generation, it’s crucial to understand your audience.

This will help you create messages they resonate with. You can consult past analytics data to determine how they interact with your brand. This will also help conclude what marketing tactics work best.

For instance, do they respond well to urgency, do they need more information before they make their decision?

Create a Compelling Call to Action

No matter how useful your product or service is, you can’t expect people to pay for it if you don’t have a compelling call to action. You should avoid canned phrases like “click here” or “continue.”

Instead, use terminology like “Book a demo” or “Schedule a consultation.” CTA placement matters, as well.

You should position your initial CTA above the fold so users don’t have to scroll. If they don’t encounter the first CTA until they navigate through the page, they might not convert.

Use a Powerful, Relevant Image

The images you use on your landing page for B2B are just as important as the copy. This is a great opportunity to showcase your product or service. Doing so goes a long way toward helping users understand how it works.

Using photos of real people is another effective strategy. When appropriate, feel free to leverage video content to provide greater insight into how your audience can use your product or service.

Always compress your images as much as possible when uploading them to your site. This will help minimize load times and decrease your bounce rate.

Showcase the Problems You Can Solve

Here’s where you can get creative with your landing page copy. This is your chance to paint a vivid picture of how your brand can solve your audience’s problems.

It’s important to empathize with your audience when writing this content, though. The last thing you want is for it to feel overly sales-oriented.

Leverage Customer Testimonials

Customer testimonials can help put your visitors’ minds at ease. B2B sales often involve high-ticket transactions. People are more reluctant than normal to make purchases.

You can leverage past reviews to showcase the potential results your audience can get. This becomes notably effective if you’ve worked with high-profile clients.

Optimize Your B2B Landing Page

At first, maximizing your conversion rate might seem impossible. It’s simpler than most people think, however. The above advice can help you optimize your B2B landing page and exceed your target metrics.

Ready to get started? Speak with a representative from Enfuse Creative Design today. Our team of professionals can assess your situation and connect you with the best solutions.

Copywriting is more than an art. It is a science that taps into people’s emotions to drive engagement. It is essential to know some copywriting techniques because nearly 80% of people admit to skimming instead of reading an entire blog post.

Unless you sharpen your writing prowess to draw consumers in, many people will ignore your content and CTA. Here are the best copywriting techniques to help you create the most personalized and scannable copy that will uphold its headline promises.

1. Dive Into People’s Minds

When it comes to SEO copywriting, it is always best to sneak into your reader’s thoughts. This way, you can find out what your customers are struggling with to understand how you can help.

When your readers feel you know their problems, they will be more inclined to read your solutions. Before you write a single word, you should always ask yourself what your customer is struggling with and how you can be their hero.

Are your company’s blog posts actively solving real-world problems for people? Instead of shooting in the dark, it helps to jump on social media to read comments from potential customers.

Another secret is using the language your customers use to ensure your message resonates with the right audience.

2. Clearly Highlight Benefits and Features

When writing a blog post to promote a product or service, are you creating a persuasive harmony between benefits and features? Remember that a feature is an aspect of your company’s products and services.

Then you must also state the benefits, which is what your customer gets out of the deal. Your products or services will be difficult to sell without clearly mentioning the benefits in your copy.

It would be best to connect with your audience’s desires by strongly highlighting features and benefits to motivate your customers to act on your CTA.

3. Always Be Specific

Most people online have an attention span of only a few seconds. If your articles and blog posts are dull, people will click away and find some memes instead.

You must be specific if you want readers to engage with your content. Specificity is one of the most underrated copywriting techniques in the world.

It is easy for many writers to fall into the trap of repeating information or dragging paragraphs out too long. Avoid letting your copy sound too bland, or it will fail to persuade consumers.

4. Never Rush Editing

Spelling and grammar mistakes can bring down the authenticity of web copy. After all, you do not want your customers to think you are scamming them if your marketing copy is full of errors.

Always spend as much time editing every blog post before you hit the submit button. The last thing you want to do is kill the flow of your words before the customer gets to your CTA.

Practice Copywriting Techniques

Now that you know the top copywriting techniques, it is time to practice these skills to ensure that you always send the right message to the right audience. Writing the best sales copy is less about playing with words.

It is more about finding out what problems your customers are having and how you can solve them. When you understand your readers well, they will be persuaded to buy from you. Contact us for the best marketing and creative services.

Did you know that a typical landing page has an average conversion rate of 9.7%? This percentage may fluctuate to as low as 3% or as high as 11.45%, depending on your unique business sector.

Conversions are those vital actions taken by site visitors to make a purchase, complete a contact form, or sign up for a service. Having catchy headlines is one way you can help improve your landing page design to get more conversions.

Want to know more about crafting the best headlines for your landing page? Keep reading below for 3 tips you can use to make your landing page pop.

1. Address a Common Consumer Pain Point

Site visitors are most likely on your website to find a solution for a common problem they are experiencing. If you offer a product or service that can help address this, make sure to include it in the headline of your landing page. For every 10 site visitors only 2 will actually read the whole landing page, while 8 out of 10 will read the headline.

Identifying the primary pain point your product or service addresses is a surefire way to get the consumer’s attention. Explaining how your product or service can help address this issue shows that you are focused on understanding their needs.

2. Use Actionable Language on Your Landing Page

Engagement is the name of the game. For every site visitor on your landing page, you want to encourage action. Using actionable language means leading your site visitors to take the desired action on your landing page.

Some landing page examples of actionable language include:

• “Claim your discount today!”
• “Book your appointment right now!”
• “Transform your life today!”
• “Unlock your exclusive content now!”
• “Click here to discover more information!”
• “Get your instant access today!”

By using words like “discover”, “transform”, and “unlock,” you’re creating an engaging landing page for your site visitors. Actionable language also creates a sense of urgency that persuades visitors to take action.

3. Highlight the Main Benefits, Not Just the Features

Creating an effective landing page is a multifaceted approach. Potential customers need engagement, organization, and concise information. You have a limited amount of time to make an impact on them, so don’t leave anything to chance.

The last thing a website visitor to your landing page wants is to be bombarded by a list of meaningless features. Instead, you must focus on the benefits of your product or service. Explain what it does and how this can benefit the average consumer and help them with their trouble areas.

Highlighting benefits in your landing page headlines also demonstrate the value they will receive from your product or service. With these helpful tips, you can easily create the best landing pages for your website.

Help Improve Your Landing Page with Enfuse Creative Design Today

Your website’s landing page can be a powerful tool in helping you capture those all-too-important customer leads. By following these simple tips and tricks, you can improve your landing page for the better. But if you’re still asking yourself, “What is a landing page?” then turn to Enfuse.

Enfuse Creative Design is your destination for website design, graphic design, and search engine optimization. We handcraft engaging websites for companies who want to get noticed. Let us help you design a website that you can truly be proud of.

Contact us to get started on your next website design project today.