Mario Diaz, Author at Enfuse Creative Design

How Often Should You Add a New Blog Article to Your Website?

Posted on October 15, 2022January 26, 2023 by Mario Diaz

Google, by far the most widely used search engine, processes a staggering 8.5 billion searches every day. For your business’s website to be competitive, it’s critical to regularly update it with a blog article post.

Blog articles are a huge factor in a website’s SEO or search engine optimization. A website with good SEO is more likely to appear in a Google search.

If you aren’t sure how often your website needs blog updates, this is the guide you’re looking for. Read on to learn how often you should post new articles to your website blog!

How Blog Article Posts Affect SEO

Think about the kinds of things you search on the web day to day. The top search results are often blog posts on businesses’ websites. This is one way businesses get people to visit their websites.

The reason these blogs come up first in the search is that the business optimized the blog using keywords and formatting. In addition to the use of keywords, Google tracks several other factors when determining how one site ranks against another.

While one optimized blog post will help your website ranking, it will drop in ranking quickly without regular maintenance. Website updates show search engines that a business is regularly maintaining the site.

While it may seem difficult to come up with new ideas, even reviewing and updating old blog posts can help your site’s ranking. Articles can stay current for as long as three years, and a quick update can help SEO as much as a whole new blog post.

How Often to Post

While it’s easy to post too infrequently, it’s difficult to make new blog posts too often. The biggest factor is how many blog posts you feel confident your team can make without sacrificing quality.

Things like spelling and grammatical errors, poor formatting, or uninformative fluff can hurt your SEO marketing. If you’re trying to post more than you can handle and quality is slipping, you should scale back.

Even with one person creating blog content, one post per week is a manageable number that will keep your website ranking.

When you have more resources to dedicate to making blog posts, aim for two posts per week. Eventually, posting three times per week or even daily will generate a huge amount of organic traffic.

However, remember that Google’s metrics track quality over quantity. If your blog content isn’t getting read due to poor writing, it doesn’t matter if you post twice a day.

Generate More Organic Traffic

One of the best ways to keep your website ranking in Google searches is to post a new blog article regularly. While there is no real maximum amount you can post, a good number to shoot for is three posts a week.

If your team is new to writing SEO content or you’re just getting started, one blog post a week is a decent maintenance level.

If you need your website optimized by professionals, Enfuse can help. Contact us today to learn how we can help you manage your blog!

A Quick Guide to Social Media Content Ideas in 2022

Posted on October 1, 2022January 26, 2023 by Mario Diaz

This is the truth in 2022: brands must be present on social media to develop. Business social media accounts draw in the public and convert them into devoted followers who become customers and give you a steadily increasing income.

But that’s easier said than done, isn’t it?

You need a creative strategy, and social media account for this to happen. Isn’t it time to come up with some new content ideas to include in your social media content strategy? Keep reading for social media content ideas that will boost your page!

Social Media Account Takeover

You should always be in control of your social media posts. However, you can hand over the reins and let someone else post for you for a day.

You can ask employees to make posts if you wish to advance them within your organization. They can either write about themselves or what it’s like to work for your company. Make sure to provide pictures of the staff so that your followers will recognize them.

You can also request that a third party publish postings for you outside of your organization. You might invite a professional in your field to write about their opinions of the field. You could even assist a local author who wants to write about local problems.

Answer Questions

You must engage with your followers if you want to build a devoted social media following. In order to ask inquiries regarding their goods and services, many individuals follow businesses. When a follower asks you a question, you should always respond.

If your followers ask you multiple questions that are related to one another, respond to them in a post. A FAQ page for your website can also be created, and a link to it can be placed on your social media profile. This will save you from asking the same questions over and give your website a natural backlink.

Share High-Quality Images

One of the excellent photo-based digital marketing strategies is sharing images of your workers. Many businesses concentrate their written content marketing efforts online. Sharing pictures will help you stand out from the crowd.

Infographics offer important details about your business, sector, and goods. You can provide information about your business or sector. Additionally, you can provide succinct training on how to use your products or resolve significant issues.

Always share photographs in high definition that you have created yourself. Stock images can come off as stiff or inadvertently funny. It’s acceptable to share a customer’s photographs, but make sure you do so without infringing on their copyright rights.

Host a Contest

Contests of many kinds can be organized on social media. Depending on how many comments or shares your article receives, you might offer a prize to the person who garners the most attention for it.

But there are more engaging ways to grow your business and fan base. You can invite your supporters to create artwork that somehow relates to your business. They can create brand-new logos or create a mascot for your business.

After receiving entries, you can invite your followers to vote in public polls for the contributions you favor. You can display the winning mascot or logo on your website and award the winner with free merchandise.

Use These Social Media Content Ideas

Using creative ideas for social media marketing will assist you in gaining thousands of new followers or customers. Now that you’re aware of these engaging social media content ideas, you can look forward to more interaction on your social media accounts.

Want to learn more about marketing yourself online? Click here for more information about starting your own marketing journey!

Tik Tok Post Ideas: Expanding Your Audience

Posted on September 15, 2022August 18, 2022 by Mario Diaz

Over 96% of small businesses use social media. Platforms like Tik Tok showcase small businesses in a casual and catchy way. The right type of Tik Tok post grows your audience and drives customers to your business.

Tik Tok challenges and trending posts set your small business apart from competitors. Keep reading for three Tik Tok post ideas to wow your audience and hook new customers!

1. Tease a New or Upcoming Product

A popular trending video showcases the company’s newest or upcoming product or service. New product launch posts increase audience engagement. Regardless of the type of business, these posts are helpful and engaging.

The best performing Tik Tok videos are 21-34 seconds long. A quick, fun teaser catches your audience’s eye. Short posts draw potential customers to your platform or homepage.

Once they are there, encourage them to sign up for your next product launch.

2. Show Your Daily Routine

This sounds mundane, but it is one of the most popular social media posts right now. People want to catch a glimpse of what goes into a business brand or business owner’s daily life. It’s a great opportunity to give behind-the-scenes peeks, too!

Think about what you do every day to make your business thrive. The routine can be business-related, but it helps to add personal touches.

Do you have to start your work day with a cup of joe? Do you meditate before you start the work day?

Do you keep a journal to jot down new ideas? Is there a whiteboard in your office you use to brainstorm?

Sharing your daily routine humanizes your business. It creates a relationship with the audience and potential customers. Many companies lose sight of relating to customers and lose business.

Have fun, keep it simple, and give it a personal touch.

3. Use Popular Sound Bites

The most popular social media posts utilize sound clips. The sound clips come from an array of media: popular songs, television, movies, and even video games.

Popular sound bites drive the most traffic to your page. Use what is trending now to increase visibility. Use a short audio clip to give information about your business or product.

Share posts relevant to the type of service you perform and unique facts about your business. Tik Tok users love useful tips. Find a way to share a helpful tip and relate it to your business.

When you do this, you become a valuable resource for people who see your content and they will come back for more!

Don’t Forget These Tik Tok Post Musts

To make a Tik Tok post or video successful you must engage with your audience. Set aside a short amount of time after each post to respond to comments and answer questions.

Use relevant and popular hashtags when you post. Use hashtags related to your business and current trending topics on Tik Tok. This combination gives you the most success.

Make it Live

You now have several tips to help you create a successful Tik Tok post. Use Tik Tok to enhance your business and expand followers. Social media helps grow your client demographic and increase your business exposure.

Creating new and fresh content seems overwhelming at times. Let our team help you with viable social media tactics to skyrocket your business.

If you are ready to take your social media presence to the next level, contact us today to see how we can help you!

3 Tips on Creating a Consistent Blog Schedule for Your Site

Posted on September 1, 2022August 18, 2022 by Mario Diaz

When it comes to organic marketing, SEO is your best friend. In only a few years, SEO went from a fringe tactic to being central to 57% of marketing strategies for businesses.

However, not all SEO strategies are successful, as there is too much variance between strategies, and businesses often overlook key components of their strategies. For example, consistent blogging is one of the most overlooked aspects of a successful SEO strategy. Let’s talk about how to develop and implement a proper blog schedule for the best results!

1. Develop a Blog Schedule and Stick to It

Blog schedules are critical for several reasons. Most importantly, it’s the quickest way to build a large content network, and Google offers preference to active sites with regular posts. Also, you’ll receive more engagement from your users with a regular schedule.

There are plenty of other benefits, but it’s important to choose a specific schedule and stick to it. If you have users in an email list, it’s best to reach them with a regular schedule than sporadically at random times. Choose a schedule and stick to it!

You can also try to optimize your posting schedule to reach your audience. For example, if your target audience is other businesses, try to post during business hours when business leaders are searching for answers. Otherwise, try posting when people are out of work and active online!

2. Create and Automate

Creating content in advance is essential for a successful blog schedule. You should always have posts ready for launch at any time. Ideally, you should have a minimum of two weeks’ worth of posts in advance.

Moreover, these posts should be diverse, informative, and offer quality to your users. The wider the range of topics and the more consistent the schedule, the better!

This way, you can simply upload them to your CMS and save them as drafts. Then, you can set timers on them to publish. If your CMS doesn’t allow for this, or if you upload posts manually, set a reminder on your phone for the desired posting schedule.

3. Get the Right Help

With the right content marketing services, you can stick closely to your blogging schedule and get professional optimization for every post. Over time, this is the best way to ensure that your blog will start ranking higher, as it will eliminate the “guessing game” that comes with DIY SEO strategies.

The right SEO services can help you stay on-brand, rank ahead of your competition, diversify your keyword strategy, and more. Talk to the professionals and see what they can offer for your needs!

Take Your Blog to the Next Level

Now that you know how to develop and implement a blog schedule, put these blogging tips to use for the best results. SEO content marketing will pay off in the long run, but only with quality and consistency.

Stay up to date with our latest digital marketing tips, and don’t hesitate to contact us with any questions or for help with your strategy!

4 Benefits of a Quality Content Marketing Campaign for Your Business

Posted on August 15, 2022August 9, 2022 by Mario Diaz

Without a quality content marketing strategy, you’re going to have a hard time keeping up with your competitors.

60% of marketers successfully create at least one piece of content per day. This consistency is how companies build their brands and reputations online. If you have a lackluster content strategy, it’s hard to connect with the right audience.

Content is an integral part of various aspects of digital marketing. It touches everything – branding, social media, and SEO. Even email marketing and PPC campaigns need quality content if they’re going to succeed.

In this post, we’re going to tell you 4 of the benefits you’ll see when you implement a good content marketing campaign. If you can create unique, attention-demanding content, your business will succeed. Keep reading and learn how and why content makes the world go ’round.

1. Increasing Website Traffic

One of the ways that a strong content marketing campaign can help you is by boosting the traffic to your site. When you write lots of informational blog posts or make company videos, you can draw people into your orbit. Once you have their interests piqued, then you can send them to the right landing page.

The content itself is important for grabbing the attention of your audience. With a convincing call to action at the end of your piece of content, you can turn readers into leads and leads into customers.

2. Brand Building

When you start creating content, it’s going to take time to find your footing. If you’re going to appeal to the right audience, you need to find your voice and develop your brand. Companies with a strong brand identity are always the ones that rise to the top.

Many people associated branding with aesthetics, but it includes everything from blogging to pictures and videos. By finding that voice and keeping it consistent across all of your content platforms, you can find consumers who will come along for the ride.

3. Boosting Social Media Numbers

So many more people are finding new businesses on social media these days. More than half of the entire planet’s population is on one social media platform or another and the average amount of time spent on social media is around 2.5 hours per day.

You know where people are and what they’re paying attention to, so if you can craft the right social media content, you’ll have no trouble finding your audience. Taking care to craft unique pieces of content for each platform will help you work with the algorithms instead of against them.

4. Building Authority and Trust

Ultimately, customers want to trust the companies that they purchase products and services from. Through written and video content, you can start to establish authority in your field. If you can do this, you’ll take customers away from your direct competitors.

When writing blog posts, it’s important to focus your efforts on creating something informative. Too many businesses stuff their written content with keywords, but that doesn’t actually help your customer. Striking a balance between utilizing SEO trends and being helpful will bring the most success.

Fire Up Your Content Marketing Campaign

Now that you know how a great content marketing campaign can help you, it’s time to put these content marketing tips to good use. If you want to craft the best content marketing strategy possible, then you need an expert on your side.

At Enfuse, we’ve been providing full-service digital marketing expertise to small businesses since 1997. When it comes to content, our Creative Services can help you create unique content that’ll make your business stand out from the crowd.

If you want to learn more about who we are and how we can help you, contact us today to discuss your project.

How to Write a Blog Post That Gets Results for Your Business

Posted on August 1, 2022August 9, 2022 by Mario Diaz

73% of marketers say that content marketing has been successful in nurturing their leads, while 64% of marketers say that content marketing has been successful in generating sales and revenue.

Blogs form a large part of content marketing strategies, and knowing how to write a good blog post is what can take your long-form content from good to great.

Engaging, well-written blog posts will create traffic to your website and ultimately generate leads. Keep reading to find out exactly how to write the blog posts that your business needs.

The Foundation Of a Good Blog Post

Everything that is ever worth reading is based upon a solid foundation. That foundation is made of one thing: a relevant topic to the reader.

A good blog post is one that is written with your ideal target audience in mind, and ultimately, the more you write for your target audience, the better your blog posts will perform.

Perform a proper target market research effort before you determine your blogging strategy.

How To Write a Good Blog Post

The first step in writing good blog posts is formulating your topic plan. By combining your target market research with your keyword strategy, you can build a list of topics to cover in your blog; this is your starting point.

1. Clear Subject and Tone

When you are writing for a business, you need to determine your brand’s tone for how you’ll write your blog posts. Writing a blog post means you also need a clear subject, for example, what person or point of view your article will be written in and what tone of voice.

2. An Awesome Headline

It doesn’t matter what you write in the body of your blog post if you don’t have a heading that draws the reader in.

A catchy title is essential to a well-written blog post. If your headlines are optimized for search engines, they’ll draw in readers and generate traffic. SEO (search engine optimization) and keyword research should be taken into consideration when writing headlines, subheadings, and bullet points for your content; this is essential to blog post optimization.

3. A Hook And A Reason

A good blog post has two things:

A hook in the first few sentences to draw the reader in
It solves an issue or challenge for the reader

The second point doesn’t necessarily mean that your blog post always has to be solution-based, but relevant and educational content for your audience will be successful every time.

Beautiful Blog Posts

Now you know how to write a good blog post, be sure to always have search engine optimization in the back of your mind as well. Also, it’s important that you focus specifically on blog post optimization to ensure you’re meeting the content goals that you’ve set for your business.

Lastly, remember to always write with your audience in mind because you’re writing for your business and not from your own point of view.

If you’re still feeling overwhelmed, you’ve come to the right place for an agency that can help with your content marketing; contact us now to start the discussion.

Facebook and Instagram Post Ideas That Will Keep Your Followers Interested

Posted on July 15, 2022August 9, 2022 by Mario Diaz

Did you know that over half the world uses social media? If you’re counting, that’s more than 4.2 billion people.

If you own a business, you want to get the word out about your product to as many people as you can. In today’s market, social media is one of the best ways to do that. It’s inexpensive and can offer a wide reach.

You may already have Instagram and Facebook accounts, but you may not be reaching as many followers as you’d like. A few great post ideas could change that in a hurry.

Your followers want to be engaged. They want a reason to share your post with their followers, who may then become your followers—and, with any luck, your customers.

Keep reading for ideas that will make your social media content pop.

Post Ideas to Engage and Grow Your Followers

Whatever your business, you want to sell it. Posts about your product are a great way to let your social media followers know what you can do for them. While informative, posts about your product are not particularly interactive.

Here are some great ideas for engaging your followers and keeping your Instagram or Facebook feeds fresh.

User-Generated Content

Who doesn’t love to see their content shared online? Your business surely benefits when users post about your product on their own feeds. Why not offer user-generated content on your business feed?

Solicit photos or videos of your followers with your product. Ask for testimonials or reviews. All of these will show potential consumers that people just like them love what your business is selling.

To maintain customer goodwill, don’t forget to give credit when using any content shared by your followers.

Giveaways

Who doesn’t love to get something for free? A giveaway is a great way to make your product known to potential shoppers and maybe even pull in some new customers.

You can offer a free product, engagement with those involved with your product, or swag. You could even offer free services.

Make sure to tell your followers how to participate in your giveaway. Should they tag someone they know, post about the giveaway in their Instagram stories, or simply like your post?

Once you have a winner, create a Facebook or Instagram post to share the happy news.

Answer Frequently Asked Questions

Your followers may have questions about your product. In fact, you may hear the same questions over and over.

You can create Facebook posts or Instagram posts where your followers can post any questions they have about your service or product. You don’t have to answer all the questions, just the ones that turn up most frequently.

Another great venue for answering follower questions is to do an Instagram Live session or a Facebook Live session. This is a great way to get some real-time interaction with your followers.

Social Media Marketing FTW

These are just a few of the many great post ideas out there for engaging with your followers. You can also consider polls, contests, or a look behind the scenes at your business. The only limit for post content is your imagination.

Are you looking for help with your social media marketing? Contact us today to find out what we can do to increase your social media following.

Tips to Create the Best Landing Pages

Posted on July 1, 2022August 9, 2022 by Mario Diaz

The first step to converting visitors into paying customers is through your landing pages.

Unlike a website home page, building a landing page that works can boost conversation rates by 300%. The best landing pages convert 6% of incoming traffic. Yet, users are put off by poor design and a lack of a clear call to action.

This article offers landing page tips that will impact your bottom line.

Read on to learn about copywriting and keeping your content concise. See how to set clear goals. And discover why you should always choose a professional design over DIY.

What Is a Landing Page?

A landing page is not your home page.

Home pages act as a gateway into your website by providing a summary of the products and services you sell. A landing page is a zone dedicated to one specific subject.

Creating landing pages ties with a marketing campaign and acts as the first step of the sales funnel.

Tips for the Best Landing Pages

Below are five tips to create the best landing pages.

You’ll learn about planning, designing, and optimizing a landing page to convert the highest number of leads.

1. Determine Your Goal

The primary purpose of a landing page is to promote conversions. What type of conversions do you want to promote?

Three common goals include:

Lead generations – capturing contact information using a form
Sales and promotions – purchase products or services immediately or promote them
Brand awareness – build and showcase your brand

Define one goal per landing page and no more. You want to tell a single story and not confuse your visitors.

2. Make Your Call to Action Count

A call to action is a statement that aims to trigger an immediate response. It acts as the next step in the sales funnel and should act as the natural progression from your landing page.

CTAs often come in the form of buttons with actionable phrases like Buy, Subscribe, Register, and Sign Up.

Make sure to have only one CTA per landing page. Place it alongside a time limit if applicable to increase a sense of urgency. For example, this offer expires at midnight.

3. Keep it Concise

Copywriting for the best landing pages means keeping things concise and to the point.

Don’t make the user scroll forever down the page or they might not see your CTA. Limit distractions and use videos if you can as they increase conversions by 86%.

4. Tell a Story Through Images

Professional imagery sets apart a great landing page from a stock template design.

A well-crafted photo or graphic will tell your story in less than a second. Be sure to optimize for mobile devices and keep your image count to one or two per page.

5. Professional vs. DIY

Many businesses try to build a landing page themselves. Yet, they aren’t web developers and fail to capture the user’s interest due to a lackluster design.

Always use a professional web design team when creating and marketing a landing page.

They can guide you on your goals, give advice on CTAs, write copy, and produce optimized imagery. Thankfully, Enfuse is here to help.

Creating Landing Pages that Convert

The best landing pages all have the same things in common: they have one clear goal and aim to convert.

Enfuse is a team of professional web developers. We handcraft landing pages that get results.

If you want to increase your SEO and PPC conversions, then don’t do it yourself. Reach out to a company with over 25 years of experience today.

How Often Should You Blog to Improve Your SEO?

Posted on June 15, 2022June 14, 2022 by Mario Diaz

Experts agree that the first blog was created in 1994 by a college student as a place to publish his writing. In the nearly 30 years that blogging has been around, its function evolved from a casual online journal to a powerful tool for engagement.

Why do 91% of B2B companies and 85% of B2C companies use blogs as a form of content marketing? Because of the power of blogs to boost a company’s search engine optimization (SEO).

This post will walk you through why blogging positively affects SEO. It will also answer the question “How often should you blog?” Read on for answers!

Blogging for SEO

Simply having a blog does not boost SEO. It’s what’s on the blog that matters. Search engines look for:

Websites that are current
Webpages that hold people’s focus
Relevant keywords
Webs of internal and external links

A blog provides opportunities to meet those search engine criteria in natural and authentic ways. When you publish a blog article, you’re showing the search engine algorithm that there’s fresh information on your page. Well-crafted posts can hold a searcher’s attention as she or he searches for answers on your page.

Because blogs have more content than, say, a landing page, it’s easier to sprinkle keywords throughout without overstuffing them. Finally, blogs give you the chance to harness both external and internal links.

While there are some opportunities on your website’s main pages to link, each blog post provides more linking potential. The more valuable the information you provide in your post, the more likely other people are to link back to it.

How Often Should You Blog?

To begin to answer this question, first, realize that it’s rare to have a site that blogs too much. If you are just starting out and don’t have tons of resources to throw at blogging, shoot for one post a week. As your business grows and you can devote more time and money to blogging, two to three posts a week is a great sweet spot.

Daily blogs don’t harm your SEO, in fact, they can double your website traffic. Large sites with teams of content creators can support two, three, or more posts a day. However, there are some factors to consider:

Quality vs. quantity
Blogger burnout
Keyword cannibalization

According to Google, the quality of your content matters more than the quantity of your content. If posting more often means your quality starts to slip, dial back on your posts and refocus on producing rich content.

Likewise, blogger burnout can slowly degrade the quality of your posts. If you or your writers are running out of relevant topics or the bandwidth to produce top-notch work, slow the production of your posts.

Keyword cannibalization occurs when you have two or more posts that compete for the same audience in terms of keyword traffic. This can also confuse the search engine and compel it to skip over your page entirely.

Write a Blog Post Today

As you set about writing a blog post, now you know how often you should blog!

If you need help managing your blog, Enfuse can help you. We are a full-service digital marketing and web development company.

1. Utilize Puzzle Posts

Instead of posting the traditional Instagram post, we recommend providing your followers with a brain game by posting some puzzles. The puzzle shouldn’t be overly complex, but it should be enough to force people to use their brains more than they typically do when using Instagram.

This could be a word game where your followers have to use a series of photos to figure out what the puzzle is. Ensure you post this often throughout the month to keep people coming back to see what else you’ve posted on your page.

Trust us, Instagram puzzle posts are definitely something your followers will love playing. If you want to take it a step further, you could host a giveaway challenge where the follower that solves the puzzle and DMS you first will receive some sort of prize.

2. Follow the Challenges

Speaking of challenges, what better Instagram tips than to follow them yourself. If you’re participating in the latest Instagram challenge, make sure you put your spin on it instead of doing the same thing that everyone else has done.

By putting your spin on the challenge, you can sore to the top of the explore page because people will want to see what you’ve done. Don’t forget to hashtag your challenge posts correctly so you can increase the chances of your posts being seen by several people.

3. Caption This

Have you ever had the perfect caption in mind without knowing what post would work the best for it? If you thought this was a dilemma, you’re sadly mistaken.

You might find it more beneficial to create a caption before deciding what photo you’re going to post. This is especially important if you’re a brand looking to create a strong Instagram presence.

When you create your caption, first, you can ensure the words match your brand voice and personality. This ensures your page remains cohesive and follows the aesthetic you’ve chosen.

Using creative services can help you with this part of social media management.

4. Make Stories a Part of Your Posts

Another form of posting on Instagram is utilizing Instagram stories. If you’re a podcaster, tease your newest podcast episode by featuring a tidbit on your Instagram story.

Don’t give too much away, but give just enough information that your followers will want to find out more.

Instagram Post Ideas You Need to Know

There are tons of Instagram post ideas you could use across your Instagram page. These ideas might be using Instagram stories or thinking of your caption before choosing the photo you want to post.

Do you need help improving your business’s website design and marketing tactics? Contact Enfuse and start a project today.