About 62% of marketers plan to increase their content marketing budgets for the next year. However, not many marketers know how often they should post blog articles on their websites. Neglecting to consider your post frequency could affect your search engine optimization (SEO) efforts.

Without strong search engine rankings, consumers might not find your brand during an online search.

How often should you post blog content on your website? Read on to find out.

Ideal Frequency

Is there an ideal post frequency for blog articles? Some marketers post between two to four times a way to generate:

• Brand awareness
• Website traffic
• Leads/sales

However, your niche can affect how often you should post. If you’re in a more competitive niche, you might need to post four to six times a week. Otherwise, consumers might not find your content among a sea of other posts. 

Companies that blog have 434% more index pages than those that don’t. Combining your SEO and content marketing strategies can help you appear for more searches. 

If you’re blogging for SEO purposes, make sure you’re prioritizing quality over quantity. 

Factors to Consider

When determining how often you should post blog articles, there are five factors you’ll need to consider. Review these factors to determine your own post schedule. 

1. Goals

First, take the time to outline your specific content marketing goals. For example, you might prioritize:

• Generating website traffic
• Gaining brand visibility
• Establishing your credibility
• Gaining brand trust/loyalty
• Increasing online leads and sales
• Improving search engine rankings

For example, you might want to cover an array of topics targeting different keywords to improve search engine rankings. If SEO is your primary goal, however, you won’t want to rush. Otherwise, you could compromise quality over quantity.

2. Niche

Look at the other businesses within your niche. Consider how often they’re posting.

Consider the movement within your industry, too. If there’s a lot of fresh news to cover, you’ll want to provide consumers with updated information and content more often. 

3. Resources

Do you have the marketing budget and team necessary to create four new blogs every week? If not, you might reduce your post frequency. You can also hire an agency to create content for you. 

4. Audience

If your customers have a lot of questions, you might want to make content more often to provide them with the information they need.

Make sure you’re providing consumers with valuable information, though. Otherwise, they might turn to another business. 

5. Existing Content

Think about how many blog posts are already on your blog. You might need to update old posts frequently if the information is no longer relevant.

Google looks for pages that were recently updated.

Make sure to link to other blog posts within your new articles to improve internal linking as well. 

Start Creating New Blog Articles for Your Business Today

To recap, how often should you post new blog articles on your website? It can vary based on your goals, industry, and audience. Consider working with an experienced agency to determine your ideal post frequency.

With help, you can improve your SEO rankings to reach new customers.

Eager to get started? Contact us today to schedule a call. 

About 38% of website visitors will leave a poorly designed website. If you’re using a landing page to generate digital leads, you could scare away potential customers. Instead, take the time to learn how to create effective landing pages this year.

Here are five easy tips you can use to create a landing page that will generate leads. With these tips, you can set your next campaign up for success.

Start designing with these page elements today!

1. Organization

A chaotic, cluttered landing page can scare visitors away. They’ll struggle to find the information they’re looking for, too. Instead of a messy page that lacks structure, use an outline to keep the page organized.

The page should include:

• A compelling header
• Imagery
• A conversion opportunity (form, button, etc.)

Think about the page’s underlying purpose before you start designing. Focus on one goal. Otherwise, the visitor won’t know what action to complete on the page.

Maintain brand consistency throughout the page, too. Brand consistency will help consumers become aware and familiar with your brand.

To keep the page organized, use minimalistic website design trends. For example, you can use white space to give content room to breathe. Remove any unnecessary page elements as well.

Keeping the page organized can help your business look more attractive. Otherwise, you could scare away potential customers. 

2. Value

Think about the value you’re offering your customers. Communicate that value in concise and clear terms within the headline.

Creating a strong headline can help you grab the visitor’s attention. It can also keep them focused on the action they need to complete before leaving the page. 

3. Trust Signals

Consumers can feel more comfortable with your brand after reading customer reviews. Add trust signals to the page to show consumers you’re worthy of their trust. 

In addition to customer reviews, you can also add badges and buttons (like a “BBB Accredited Business” badge or “Top 50 Fortune 500 Business” badge) to establish credibility. 

4. UX Design

About 88% of shoppers who visit your site won’t return after a bad user experience (UX). Bad UX design on mobile devices annoys nearly 50% of customers, too.

Follow Google’s Core Web Vitals to improve the UX on your website. Positive UX can benefit your search engine rankings, too.

As part of improving the UX, make sure your pages are fast, easy to navigate, and mobile-friendly.

5. Simplified Forms

Simplify your forms to ensure they’re easy to complete on all devices. If there are too many fields, the visitor will leave without completing the form. You’ll lose a potential lead or sale if that’s the case.

You can simplify forms by asking for essential information. The customer’s name and email address are a good place to start.

Create an Effective Landing Page for Your Next Marketing Campaign

Creating a strong landing page can set your next marketing campaign up for success. Make sure the page has these five elements as you start designing. Improving your website design and development can help you generate leads and sales, leading to a higher ROI.

Need help with your landing pages? We’re happy to lend a hand.

Contact us today to get started. 

81% of consumers do online research before they make a purchase, whether that’s in-store or online. This means that if you don’t have a strong digital presence, then you need to fix that ASAP. Otherwise, you might be missing out on a lot of potential business.

You can always create a wonderful website, but you also need to pair this with effective digital marketing. While you’ll need to spend some money, it’ll be a worthwhile investment.

Here are the benefits of digital marketing you should know about.

You Can Target the Right Audience

With traditional ways of marketing, it’s tougher to serve your ads to a specific audience. It’s usually a scattergun method, which can waste marketing spend.

But digital marketing allows you to narrow down which demographics you want to market to, which is a win-win situation. Not only will your marketing be more effective, but it’ll also ensure you’re serving people relevant ads.

You’ll Have a Wider Reach

Offline marketing has a limited reach. Even if you take out ads for the radio and TV, this is only a national reach.

Digital marketing lets you serve ads to a global audience, which expands your reach exponentially. This makes it one of the best digital marketing benefits, as you can offer your products and services to a wider pool, which can then boost sales significantly.

You Can Target Customers at Every Stage

You can personalize the customer journey with digital marketing, which enables you to target customers at every buying stage. Depending on the actions they’ve taken, users can be served with different ads that’ll help nudge them to convert.

Better relevancy means a higher chance of conversions.

It’s Cost-Effective

Digital marketing can be more affordable than traditional offline marketing. In fact, some (like search engine optimization, or SEO) can be free to begin with!

This makes digital marketing an excellent way for a small business to grow without excessive spend.

You Can Accurately Measure Your Results

It can be challenging to quantify your results from offline marketing campaigns. But there are many marketing analytics tools for digital marketing that compile data and allow you to measure everything, such as how many people saw your ad, how many people clicked on the ad, and the time spent on a page.

From there, it’s easy to calculate your return on investment (ROI). It’ll be much simpler to show your company that your marketing efforts are working.

In addition, it’s straightforward to determine what’s not working for your campaign. Tweaking and testing strategies will be easy and quick to do.

Enjoy the Benefits of Digital Marketing

These are but just a few benefits of digital marketing. There are many more, especially when combined with offline marketing.  With the right marketing strategy, you can pull ahead of your competition and thrive.

But don’t try to do it alone. A digital marketing specialist has the right experience and skills to put together customized campaigns that’ll work for your company.

So if you’d like an expert to help with digital marketing, then contact us today. We can help with website and graphic design too.

Without a quality content marketing strategy, you’re going to have a hard time keeping up with your competitors.

60% of marketers successfully create at least one piece of content per day. This consistency is how companies build their brands and reputations online. If you have a lackluster content strategy, it’s hard to connect with the right audience.

Content is an integral part of various aspects of digital marketing. It touches everything – branding, social media, and SEO. Even email marketing and PPC campaigns need quality content if they’re going to succeed.

In this post, we’re going to tell you 4 of the benefits you’ll see when you implement a good content marketing campaign. If you can create unique, attention-demanding content, your business will succeed. Keep reading and learn how and why content makes the world go ’round.

1. Increasing Website Traffic

One of the ways that a strong content marketing campaign can help you is by boosting the traffic to your site. When you write lots of informational blog posts or make company videos, you can draw people into your orbit. Once you have their interests piqued, then you can send them to the right landing page.

The content itself is important for grabbing the attention of your audience. With a convincing call to action at the end of your piece of content, you can turn readers into leads and leads into customers.

2. Brand Building

When you start creating content, it’s going to take time to find your footing. If you’re going to appeal to the right audience, you need to find your voice and develop your brand. Companies with a strong brand identity are always the ones that rise to the top.

Many people associated branding with aesthetics, but it includes everything from blogging to pictures and videos. By finding that voice and keeping it consistent across all of your content platforms, you can find consumers who will come along for the ride.

3. Boosting Social Media Numbers

So many more people are finding new businesses on social media these days. More than half of the entire planet’s population is on one social media platform or another and the average amount of time spent on social media is around 2.5 hours per day.

You know where people are and what they’re paying attention to, so if you can craft the right social media content, you’ll have no trouble finding your audience. Taking care to craft unique pieces of content for each platform will help you work with the algorithms instead of against them.

4. Building Authority and Trust

Ultimately, customers want to trust the companies that they purchase products and services from. Through written and video content, you can start to establish authority in your field. If you can do this, you’ll take customers away from your direct competitors.

When writing blog posts, it’s important to focus your efforts on creating something informative. Too many businesses stuff their written content with keywords, but that doesn’t actually help your customer. Striking a balance between utilizing SEO trends and being helpful will bring the most success.

Fire Up Your Content Marketing Campaign

Now that you know how a great content marketing campaign can help you, it’s time to put these content marketing tips to good use. If you want to craft the best content marketing strategy possible, then you need an expert on your side.

At Enfuse, we’ve been providing full-service digital marketing expertise to small businesses since 1997. When it comes to content, our Creative Services can help you create unique content that’ll make your business stand out from the crowd.

If you want to learn more about who we are and how we can help you, contact us today to discuss your project.