Mario Diaz, Author at Enfuse Creative Design

How to Write a Blog Post That Gets Results for Your Business

Posted on August 1, 2022August 9, 2022 by Mario Diaz

73% of marketers say that content marketing has been successful in nurturing their leads, while 64% of marketers say that content marketing has been successful in generating sales and revenue.

Blogs form a large part of content marketing strategies, and knowing how to write a good blog post is what can take your long-form content from good to great.

Engaging, well-written blog posts will create traffic to your website and ultimately generate leads. Keep reading to find out exactly how to write the blog posts that your business needs.

The Foundation Of a Good Blog Post

Everything that is ever worth reading is based upon a solid foundation. That foundation is made of one thing: a relevant topic to the reader.

A good blog post is one that is written with your ideal target audience in mind, and ultimately, the more you write for your target audience, the better your blog posts will perform.

Perform a proper target market research effort before you determine your blogging strategy.

How To Write a Good Blog Post

The first step in writing good blog posts is formulating your topic plan. By combining your target market research with your keyword strategy, you can build a list of topics to cover in your blog; this is your starting point.

1. Clear Subject and Tone

When you are writing for a business, you need to determine your brand’s tone for how you’ll write your blog posts. Writing a blog post means you also need a clear subject, for example, what person or point of view your article will be written in and what tone of voice.

2. An Awesome Headline

It doesn’t matter what you write in the body of your blog post if you don’t have a heading that draws the reader in.

A catchy title is essential to a well-written blog post. If your headlines are optimized for search engines, they’ll draw in readers and generate traffic. SEO (search engine optimization) and keyword research should be taken into consideration when writing headlines, subheadings, and bullet points for your content; this is essential to blog post optimization.

3. A Hook And A Reason

A good blog post has two things:

A hook in the first few sentences to draw the reader in
It solves an issue or challenge for the reader

The second point doesn’t necessarily mean that your blog post always has to be solution-based, but relevant and educational content for your audience will be successful every time.

Beautiful Blog Posts

Now you know how to write a good blog post, be sure to always have search engine optimization in the back of your mind as well. Also, it’s important that you focus specifically on blog post optimization to ensure you’re meeting the content goals that you’ve set for your business.

Lastly, remember to always write with your audience in mind because you’re writing for your business and not from your own point of view.

If you’re still feeling overwhelmed, you’ve come to the right place for an agency that can help with your content marketing; contact us now to start the discussion.

Facebook and Instagram Post Ideas That Will Keep Your Followers Interested

Posted on July 15, 2022August 9, 2022 by Mario Diaz

Did you know that over half the world uses social media? If you’re counting, that’s more than 4.2 billion people.

If you own a business, you want to get the word out about your product to as many people as you can. In today’s market, social media is one of the best ways to do that. It’s inexpensive and can offer a wide reach.

You may already have Instagram and Facebook accounts, but you may not be reaching as many followers as you’d like. A few great post ideas could change that in a hurry.

Your followers want to be engaged. They want a reason to share your post with their followers, who may then become your followers—and, with any luck, your customers.

Keep reading for ideas that will make your social media content pop.

Post Ideas to Engage and Grow Your Followers

Whatever your business, you want to sell it. Posts about your product are a great way to let your social media followers know what you can do for them. While informative, posts about your product are not particularly interactive.

Here are some great ideas for engaging your followers and keeping your Instagram or Facebook feeds fresh.

User-Generated Content

Who doesn’t love to see their content shared online? Your business surely benefits when users post about your product on their own feeds. Why not offer user-generated content on your business feed?

Solicit photos or videos of your followers with your product. Ask for testimonials or reviews. All of these will show potential consumers that people just like them love what your business is selling.

To maintain customer goodwill, don’t forget to give credit when using any content shared by your followers.

Giveaways

Who doesn’t love to get something for free? A giveaway is a great way to make your product known to potential shoppers and maybe even pull in some new customers.

You can offer a free product, engagement with those involved with your product, or swag. You could even offer free services.

Make sure to tell your followers how to participate in your giveaway. Should they tag someone they know, post about the giveaway in their Instagram stories, or simply like your post?

Once you have a winner, create a Facebook or Instagram post to share the happy news.

Answer Frequently Asked Questions

Your followers may have questions about your product. In fact, you may hear the same questions over and over.

You can create Facebook posts or Instagram posts where your followers can post any questions they have about your service or product. You don’t have to answer all the questions, just the ones that turn up most frequently.

Another great venue for answering follower questions is to do an Instagram Live session or a Facebook Live session. This is a great way to get some real-time interaction with your followers.

Social Media Marketing FTW

These are just a few of the many great post ideas out there for engaging with your followers. You can also consider polls, contests, or a look behind the scenes at your business. The only limit for post content is your imagination.

Are you looking for help with your social media marketing? Contact us today to find out what we can do to increase your social media following.

Tips to Create the Best Landing Pages

Posted on July 1, 2022August 9, 2022 by Mario Diaz

The first step to converting visitors into paying customers is through your landing pages.

Unlike a website home page, building a landing page that works can boost conversation rates by 300%. The best landing pages convert 6% of incoming traffic. Yet, users are put off by poor design and a lack of a clear call to action.

This article offers landing page tips that will impact your bottom line.

Read on to learn about copywriting and keeping your content concise. See how to set clear goals. And discover why you should always choose a professional design over DIY.

What Is a Landing Page?

A landing page is not your home page.

Home pages act as a gateway into your website by providing a summary of the products and services you sell. A landing page is a zone dedicated to one specific subject.

Creating landing pages ties with a marketing campaign and acts as the first step of the sales funnel.

Tips for the Best Landing Pages

Below are five tips to create the best landing pages.

You’ll learn about planning, designing, and optimizing a landing page to convert the highest number of leads.

1. Determine Your Goal

The primary purpose of a landing page is to promote conversions. What type of conversions do you want to promote?

Three common goals include:

Lead generations – capturing contact information using a form
Sales and promotions – purchase products or services immediately or promote them
Brand awareness – build and showcase your brand

Define one goal per landing page and no more. You want to tell a single story and not confuse your visitors.

2. Make Your Call to Action Count

A call to action is a statement that aims to trigger an immediate response. It acts as the next step in the sales funnel and should act as the natural progression from your landing page.

CTAs often come in the form of buttons with actionable phrases like Buy, Subscribe, Register, and Sign Up.

Make sure to have only one CTA per landing page. Place it alongside a time limit if applicable to increase a sense of urgency. For example, this offer expires at midnight.

3. Keep it Concise

Copywriting for the best landing pages means keeping things concise and to the point.

Don’t make the user scroll forever down the page or they might not see your CTA. Limit distractions and use videos if you can as they increase conversions by 86%.

4. Tell a Story Through Images

Professional imagery sets apart a great landing page from a stock template design.

A well-crafted photo or graphic will tell your story in less than a second. Be sure to optimize for mobile devices and keep your image count to one or two per page.

5. Professional vs. DIY

Many businesses try to build a landing page themselves. Yet, they aren’t web developers and fail to capture the user’s interest due to a lackluster design.

Always use a professional web design team when creating and marketing a landing page.

They can guide you on your goals, give advice on CTAs, write copy, and produce optimized imagery. Thankfully, Enfuse is here to help.

Creating Landing Pages that Convert

The best landing pages all have the same things in common: they have one clear goal and aim to convert.

Enfuse is a team of professional web developers. We handcraft landing pages that get results.

If you want to increase your SEO and PPC conversions, then don’t do it yourself. Reach out to a company with over 25 years of experience today.

How Often Should You Blog to Improve Your SEO?

Posted on June 15, 2022June 14, 2022 by Mario Diaz

Experts agree that the first blog was created in 1994 by a college student as a place to publish his writing. In the nearly 30 years that blogging has been around, its function evolved from a casual online journal to a powerful tool for engagement.

Why do 91% of B2B companies and 85% of B2C companies use blogs as a form of content marketing? Because of the power of blogs to boost a company’s search engine optimization (SEO).

This post will walk you through why blogging positively affects SEO. It will also answer the question “How often should you blog?” Read on for answers!

Blogging for SEO

Simply having a blog does not boost SEO. It’s what’s on the blog that matters. Search engines look for:

Websites that are current
Webpages that hold people’s focus
Relevant keywords
Webs of internal and external links

A blog provides opportunities to meet those search engine criteria in natural and authentic ways. When you publish a blog article, you’re showing the search engine algorithm that there’s fresh information on your page. Well-crafted posts can hold a searcher’s attention as she or he searches for answers on your page.

Because blogs have more content than, say, a landing page, it’s easier to sprinkle keywords throughout without overstuffing them. Finally, blogs give you the chance to harness both external and internal links.

While there are some opportunities on your website’s main pages to link, each blog post provides more linking potential. The more valuable the information you provide in your post, the more likely other people are to link back to it.

How Often Should You Blog?

To begin to answer this question, first, realize that it’s rare to have a site that blogs too much. If you are just starting out and don’t have tons of resources to throw at blogging, shoot for one post a week. As your business grows and you can devote more time and money to blogging, two to three posts a week is a great sweet spot.

Daily blogs don’t harm your SEO, in fact, they can double your website traffic. Large sites with teams of content creators can support two, three, or more posts a day. However, there are some factors to consider:

Quality vs. quantity
Blogger burnout
Keyword cannibalization

According to Google, the quality of your content matters more than the quantity of your content. If posting more often means your quality starts to slip, dial back on your posts and refocus on producing rich content.

Likewise, blogger burnout can slowly degrade the quality of your posts. If you or your writers are running out of relevant topics or the bandwidth to produce top-notch work, slow the production of your posts.

Keyword cannibalization occurs when you have two or more posts that compete for the same audience in terms of keyword traffic. This can also confuse the search engine and compel it to skip over your page entirely.

Write a Blog Post Today

As you set about writing a blog post, now you know how often you should blog!

If you need help managing your blog, Enfuse can help you. We are a full-service digital marketing and web development company.

1. Utilize Puzzle Posts

Instead of posting the traditional Instagram post, we recommend providing your followers with a brain game by posting some puzzles. The puzzle shouldn’t be overly complex, but it should be enough to force people to use their brains more than they typically do when using Instagram.

This could be a word game where your followers have to use a series of photos to figure out what the puzzle is. Ensure you post this often throughout the month to keep people coming back to see what else you’ve posted on your page.

Trust us, Instagram puzzle posts are definitely something your followers will love playing. If you want to take it a step further, you could host a giveaway challenge where the follower that solves the puzzle and DMS you first will receive some sort of prize.

2. Follow the Challenges

Speaking of challenges, what better Instagram tips than to follow them yourself. If you’re participating in the latest Instagram challenge, make sure you put your spin on it instead of doing the same thing that everyone else has done.

By putting your spin on the challenge, you can sore to the top of the explore page because people will want to see what you’ve done. Don’t forget to hashtag your challenge posts correctly so you can increase the chances of your posts being seen by several people.

3. Caption This

Have you ever had the perfect caption in mind without knowing what post would work the best for it? If you thought this was a dilemma, you’re sadly mistaken.

You might find it more beneficial to create a caption before deciding what photo you’re going to post. This is especially important if you’re a brand looking to create a strong Instagram presence.

When you create your caption, first, you can ensure the words match your brand voice and personality. This ensures your page remains cohesive and follows the aesthetic you’ve chosen.

Using creative services can help you with this part of social media management.

4. Make Stories a Part of Your Posts

Another form of posting on Instagram is utilizing Instagram stories. If you’re a podcaster, tease your newest podcast episode by featuring a tidbit on your Instagram story.

Don’t give too much away, but give just enough information that your followers will want to find out more.

Instagram Post Ideas You Need to Know

There are tons of Instagram post ideas you could use across your Instagram page. These ideas might be using Instagram stories or thinking of your caption before choosing the photo you want to post.

Do you need help improving your business’s website design and marketing tactics? Contact Enfuse and start a project today.

5 Important Website Copywriting Tips

Posted on May 15, 2022June 14, 2022 by Mario Diaz

There are around 200 million websites that are consistently active at any given time. One thing these websites all share is the need for written content. Why? As visual as the Internet is, words are often still the primary mode of communication. Think of how often you look at a website’s About page or read their blogs.

Of course, you need more than just words. You need the right words. That means you need copywriting.

Not feeling confident about your copywriting skills? Keep reading for five copywriting tips to help you get started.

1. Deploy White Space

The advice to deploy whitespace actually covers a lot of ground. People reading online will often skip over large text blocks because they prove difficult to read. To combat this, you break up text into smaller chunks with some white space between them.

White space also covers things like using headings, subheadings, and the ever-popular bulleted list. All of these create breaks in the text that simplify reading. They also make the text more skimmable.

2. Benefits, Not Features

Unless you’re doing hardcore B2B marketing, your copywriting strategy should include a focus on benefits over features. Like it or not, consumers don’t buy features like 325 square inches of cooking surface on a grill. They buy the benefit of cooking 20 burgers at the same time!

Benefits leverage the fact that a lot of buying is an emotional choice, rather than a logical one.

3. Start with the Important Stuff

Another copywriting for beginners tip is to hit your main points immediately. If it helps, think of it as writing your conclusion first. It’s a trick to ensure that people get exposed to your key selling points even if they stop reading after the first paragraph or two.

4. Calls to Action

A lot of otherwise excellent copywriting falls down flat by not employing calls to action. Most copywriting focuses on creating excitement. Calls to action are the punctuation mark on that excitement.

It’s where you give the reader a clear direction such as “Call Today” or “Order Now.” You’re literally calling the reader to take an action.

5. Don’t Neglect SEO

Website copywriting is a slightly different animal than copywriting for print because you must worship at the altar of search engine optimization. Search engines are the guardians and the gatekeepers of the Internet.

That means that your web copy must incorporate things like keywords into content that search engines read as valuable and relevant.

Copywriting Tips and You

Think of these copywriting tips as a place you can start on your website copywriting journey. They offer a basic framework that lets set the right tone and impose a reader-friendly structure.

Even with all of that in place, there is always more you can learn and more you can do. Of course, if you feel truly out of your depth, you can also turn to professionals for help.

Enfuse specializes in web development and digital marketing, which lets you build for success from the ground up. For more information, contact Enfuse today.

Creating Effective Landing Pages: 7 Easy Tips

Posted on May 1, 2022June 14, 2022 by Mario Diaz

About two out of three people prefer viewing beautifully designed content. In fact, your website’s design could have a 75% influence on your credibility. Without credibility, consumers won’t trust your brand. With that in mind, creating effective landing pages could prove essential to your success.

Here are seven factors you need to consider to create the best landing pages possible. Improving your landing pages can help you generate more leads and sales.

Generate more business with these landing page ideas today!

1. Consider the Purpose

Before rushing to improve your landing page design, consider why you’re creating the page in the first place.

If you don’t recognize the page’s purpose, your website visitors won’t either. Every component on the page needs to align with a specific purpose.

Think about the action you want consumers to complete on the page. Then, consider your:

Call to action
Headline
Images
Text

These elements should work together to help you generate more leads or sales.

2. Keep It Minimalistic

About 38% of people will stop interacting with a poorly designed site. Another 38.5% will judge your business based on how your site looks at a glance. When creating a landing page, you don’t need to make it flashy, however.

Instead, you need to make sure your landing page design is functional and appealing. With that in mind, consider taking a minimalistic approach.

Clear away clutter and give your pages space to breathe.

Otherwise, visitors won’t know which way to look.

3. Broadcast the Value

Once you determine the landing page’s purpose, consider the value you’re offering customers.

Focusing on your value can help you convince visitors to convert on the page.

Make sure your value is in the headline.

4. Make Sure It’s Mobile-Ready

Effective landing pages also consider the user’s online experience. Make sure your site is fast and mobile-ready.

If it’s not mobile-optimized, smartphone users will struggle to explore your content. They’ll leave without converting on the page.

5. Add Trust Signals

Encourage brand trust by adding trust signals to your landing page design. Trust signals like customer reviews can encourage new customers to give your business a try.

You can also add endorsements, certifications, and other recognitions.

6. Simplify Forms

You won’t generate conversions if your website landing page features a complicated form.

Remove any unnecessary fields. Instead, only ask for essential details.

Make sure your forms are optimized for mobile devices, too.

7. Test and Adjust

Once you apply these landing page ideas, test and adjust the page as needed. Testing and tracking can help you optimize the page.

Then, you can generate even more results to boost your ROI.

Design It Right: Use These 7 Tips for Effective Landing Pages Today

Effective landing pages can set your business up for growth and success. Start applying these landing page ideas right away. Then, test the results from your efforts before making informed improvements.

Need help improving your landing page designs? We’re happy to lend a hand.

The Ultimate Guide to TapCard – A Digital Business Card

Posted on April 15, 2022March 25, 2022 by Mario Diaz

Imagine this: you are at an event for work or fun, and you end up chatting with a bunch of people who could be potential clients or customers. BUT, you didn’t bring your business card with you, and now you have no way of getting them into the loop. This scenario is probably quite too familiar to you as an entrepreneur. That’s why you need to start using a digital business card.

Keep reading to find out why a traditional business card is out and digital business card options like TapCard are in.

What Is a Digital Business Card?

In today’s day and age, where 93% of the American population is online (some of them constantly), you need a way to connect with this online audience effectively. With a digital business card, you can instantly share all of your social media links, website details, and more with a customer’s smartphone just by tapping it.

All you would do with a digital business card like TapCard is hold it close to the person’s smartphone, and voila, they can download all your contact information onto their phone without using a mobile app.

You can include a lot more information on a digital business card than a paper one. Things like:

Name
Website
Location
Logo
Title, department, company
Badges
Video or photo
Social media links like Instagram, Facebook, and more
Marketing or sales collateral PDFs

A digital business card is much more diverse and handy when it comes to sharing your important information with customers on the go.

Some Advantages of Using a Digital TapCard

There are many advantages to using a digital business card vs. a paper one. Some of them are:

They are highly convenient, as you will never be without your business card if you have your phone on hand
They are eco-friendly, as you don’t have to carry paper cards with you anymore
They are becoming quite affordable as they become more popular
They lead to seamless followups as it’s not as easy to lose a digital contact
They are also contactless, which means they are perfect for today’s remote no-touch environment
They are digital, so you can have a video, picture, or podcast on there

What are you waiting for? Get your TapCard today and enter the digital age.

Introducing TapCard: The Ultimate Digital Business Card

If you are convinced of the efficacy of using a smart digital business card, then you are ready to get your digital TapCard. It’s our product here at Enfuse, and we are proud of it.

You can use a single tap to transfer all your contact information to anyone’s smartphone; no app required. You can customize your online profile with different color themes using light or dark modes. You can also add your photo, video, social media, custom links, and more.

Contact us today to get a look at all your digital business card options. We are also here to help with other digital marketing needs.

6 Reasons Online Reviews are Important for Your Business

Posted on April 1, 2022June 23, 2022 by Mario Diaz

Did you know that customers are willing to spend 31% more on a business with excellent reviews? More than that, 93% of customers said that online reviews affect their buying decision.

All of this proves that online reviews are a crucial part of small business, no matter how new or old. If you are just starting out, or have been in business for years, then you will want to read the article below to learn about some benefits of using online reviews and how we can help you get more 100% authentic reviews from your customers.

1. Build Relationships With Customers

When you have a section on your website with customer reviews or testimonials, it shows potential customers that you have excellent rapport with your other customers. Showing your overall rating and number of reviews helps to reinforce this – the higher the numbers, the more likely a new customer will try you out. Our online review software offers a widget that will show your rating and number of reviews on your website.

2. Improve Brand Credibility

A brand that cares about its customers is a brand that will last long in the market. If you reply to online business reviews and let customers know that you are listening, that will result in a big boost to your brand reputation online. Respond quickly and show them that you not only care, you are also attentive. Our review management software has a dashboard where you can see all your reviews from different sources and respond to them from one place.

3. Get Feedback on What to Change

As a business owner, you might sometimes feel disconnected from your customers, left wondering if they were truly satisfied. With online business reviews you empower your customers to leave candid feedback. You can use this information to improve your products and services to make your customer experience even better the next time around. Every positive review is an endorsement of how great you are and can help bring in more business from new customers.

4. Boost Sales

The better your online reviews, the better your sales. People trust other people’s opinions when purchasing items, and if your products and services have a 5-star rating, that will mean people would be more inclined to purchase from you. Companies with more positive reviews stand out on online searches. We can help you get authentic reviews from your customers, we can send review requests via text message and email.

5. Improve SEO Rankings

Google cares quite a bit about fresh content. With the regular influx of reviews, your website will constantly have new content on it, which will result in improved SEO rankings. Your positive reviews will be reflect in online searches and social media such as Facebook. Our review management software allows reviews to be shown on your website automatically and allows you to share positive reviews to social media. Too busy running your business? Automated rules can be setup to do it for you!

6. Faster Purchase Decisions

Customers are inundated with so much information online that they want to make quick buying decisions. They do this using the opinions of other online customers and through online reviews. That’s a great thing for you because it means the more positive reviews you have, the easier it will be for you to convince new customers to buy your product. You could even use some positive reviews from customers in email marketing, or social media marketing campaigns.

Don’t Underestimate the Power of Good Online Reviews

The more positive online reviews you have on your website or other rating websites, the more your company reputation will grow. But this doesn’t mean that you start building more positive reviews, by asking friends, families, or other strangers to write fake reviews for you. That could backfire in your face very quickly.

Why not use a company like Enfuse to help you get more real reviews from your customers? Take a look at our Review Management Platform and see how we can help increase your reviews consistently. Our platform can help you manage all reviews in one place, send out automatic reminders, share positive reviews to social media, and more. Contact us today to schedule a demo of our online review management software.

How to Choose the Right Branding Agency for Your Company

Posted on March 15, 2022February 15, 2022 by Mario Diaz

You only have seven seconds to make a strong first impression with customers. Within those seven seconds, consumers will decide if they can trust your brand. If your brand is old, outdated, and unattractive, you could scare away leads. Before that can happen, consider working with a branding agency this year. A top-notch agency can set your business up for success.

Not sure who to hire? Use these tips to find the best branding company around today!

1. Gather Referrals

First, turn toward your professional network. Ask if anyone can refer you to a branding company.

Start building a list of agencies to research further.

2. Look for Industry-Specific Experience

Visit each company’s BBB profile or website to learn about their experience. Try to find a branding firm with experience in your industry. Look at some of the branding projects they’ve worked on for businesses like yours.

Their years of hands-on branding experience could speak to their ability to help your business.

3. Explore Their Diverse Portfolio

Check each branding company’s portfolio. Make sure their branding abilities are diverse. Find a company capable of designing with different tones, styles, or messages in mind.

If their portfolio isn’t diverse, your brand might fade into the background.

Instead, they should help your brand stand out from competing businesses in your industry.

4. Consider Their Reputation

Finding a branding agency that already has a strong professional reputation. Read customer reviews on their BBB or Google My Business profiles. Look for comments about the company’s professionalism and responsiveness.

5. Look for Communication

It’s important to find a company that will communicate with you every step of the way. They should keep you up-to-date while working on your branding.

Ask the company how they plan on communicating with you. Determine how often you’ll receive updates. Otherwise, you might not realize they’re failing to meet your expectations until it’s too late.

6. Discuss Their Process

Make sure to ask each branding firm about their process. How will they get started?

The company should start by learning as much as possible about your business. They should consider your target audience, too. Otherwise, they’ll struggle to develop a brand that appeals to your ideal customer.

Make sure they’ll create brand guidelines for your business. You’ll have an easier time maintaining brand consistency. Brand consistency across all platforms could boost revenue by 23%.

Find a company that has an efficient brand in place as well.

7. Consider Their Success

An experienced branding company will want to show off their success. Ask how they’ve helped their clients build brand awareness. Consider what key performance indicators they’ve tracked, too.

Ask the agency how they plan on improving your ROI with a strong branding campaign. Their case studies can prove their abilities.

Boost Your Brand: 7 Tips for Choosing the Best Branding Agency

Don’t make the mistake of hiring the first branding agency you call. Instead, use these tips to vet your options. With these tips, you can feel confident you’ve found the best branding firm.

Their experience and expertise can set your business up for success.

Eager to get started? We can’t wait to help.

Start a project with our team today.