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How to Choose the Right Web Development Firm

Author: Mario Diaz

How to Choose the Right Web Development Firm

Posted on by Mario Diaz

About 30% of businesses don’t have a website. Without a website, you could struggle to build your web presence. You might struggle to boost brand awareness, leads, and sales, too. Instead of leaving yourself without a website, consider hiring a web development firm this year.

They can help create an eye-catching, well-functioning website. Creating a positive user experience on your site can help you generate leads.

Not sure who to hire? Here are five tips to help you find the best web development company available. With these tips, you can feel confident in your choice.

Start searching with these five simple tips today.

1. Look for Experience

Some web development companies are newer to the industry than others. As you first start developing a list of options, look for an experienced team. An experienced web development firm will have an easier time meeting your needs.

Determine how long each company has worked in the industry. Ask how many websites they’ve worked on in that time, too.

As you search for a company, make sure their web development experience is relevant to your distinct needs as well. For example, you might need a company with e-commerce experience.

2. Explore Their Portfolio

Take the time to review each company’s portfolio. Their previous projects can help you determine if they can meet your expectations.

If you’re not satisfied with their recent projects, remove them from your list. Find a company that can meet your needs and standards.

3. Read Reviews

Take the time to read client reviews for each web development company on your list. Confirm that the company has a strong reputation.

If you find a high number of negative reviews, choose a different firm.

4. Explore Their Services

Ask each web development company about the additional services they offer. For example, can they also host your website? Do they offer routine maintenance services, too?

Ask what happens if your site breaks down as well.

Make sure the company has the list of services you need. You might benefit more by choosing a full-service marketing agency. They can also offer search engine optimization (SEO) and design services.

About two out of three people prefer beautifully designed content. Mobile devices account for 70% of all traffic, too. Make sure the company can optimize your site for mobile devices.

Their additional capabilities can help ensure your website meets your needs.

5. Compare Prices

Request an estimate from more than one web development firm on your list. Ask for an itemized list of their additional services, too.

Requesting more than one quote can help you gauge the average price for each web development service. You might need to pay more for a more experienced team, though. Don’t let the price become the deciding factor.

Designed Right: 5 Tips for Finding the Best Web Development Firm

Choosing the right web development firm for your needs shouldn’t feel stressful. Instead, use these tips to find a web development company. With these tips, you can feel confident in your final choice.

The right team will accomplish your website goals in no time.

Eager to discover your new website? We can’t wait to help.

Contact us today to start your next project.

What’s the Difference Between PPC and SEO?

Posted on by Mario Diaz

The major difference between PPC and SEO is something many small business owners fail to understand. Their first instinct is to throw a lot of money at the challenge of online marketing without understanding how it works.

Considering that 65 percent of consumers click on PPC ads and even more are influenced by the mechanics of SEO, it’s time to get a clear understanding of their power. In this article, we do just that by exploring their differences and similarities in full.

PPC Invites More Buyers

Pay-per-click invites a more motivated audience than does search engine optimization. At least, that’s how it normally works.

That’s because PPC are actual advertisements. When someone clicks on one of these ads, the indication is that they’re ready to spend money.

After all, they know it’s an ad. But it’s an ad that connects to an existing pain point or need that they have.

SEO Has More Moving Parts

One of the benefits of SEO is that it’s not an advertisement. SEO may be utilized in securing placement for a PPC advertisement, but it has many more moving parts when you get into the nuts and bolts of it.

Search engine optimization helps websites improve their positions organically. It does this by optimizing keywords within article content or video and audio content descriptions.

It’s also used to properly catalog content. Factors like attaining relative backlinks are important as well.

PPC Costs Money

Yes, pay-per-click advertising costs money. But the cost of PPC ads often is offset by attracting motivated buyers.

Bringing in leads through ordinary SEO can be just as effective (and free), but it can be a longer process. That’s because it can take as many as 12 “touches” with a lead before they become a customer.

Your PPC audience is different. They come to you already willing to pay and actively looking for your product. This shortens the process.

SEO Drives Organic Traffic

The benefits of PPC come at a price. SEO does as well, just not necessarily one that costs as much. In fact, you can drive a lot of traffic organically through a strong SEO game.

You do this by optimizing your content for high-search, low-competition keywords. Create valuable content with those terms sprinkled in.

Use those terms to catalog the content, tag your images and videos, and incorporate them into all other necessary descriptions.

Ensure there are no down links on your site. Work to build quality backlinks. Make sure your contact information aligns with the contact info on your social networks and any directories in which you participate.

It takes time. But incorporating all these tips into your website and online presence will make a big difference without costing you a cent.

How Placement Factors In

The importance of SEO in search engine placement can not be overstated. Sites that rank on the first page of Google for a given keyword attract all of the clicks.

Similarly, PPC ads that are at the top of each search engine page result are going to do better when it comes to conversion. Either way, aim high.

The Major Difference Between PPC and SEO Is This

The difference between PPC and SEO is a matter of commerce. Beyond that, they have the common goal of connecting an audience with the product, services, or information they need.

If your SEO needs a second look or you’d like to start a PPC campaign, consider Enfuse. Our agency has years of experience helping small business owners and top-tier organizations maximize their online marketing efforts. Contact us today to start your project.

Posted in SEO

How to Find the Best Keywords for SEO: 5 Effective Tips

Posted on by Mario Diaz

Google handles close to 7 billion searches each and every day. If you’re hoping to gain traction with any type of marketing, it only happens when you crack this search engine code.

Search engine optimization (SEO) is the way to go about it. Learning as much as you can about SEO keywords will help you take your marketing to the next level.

Understanding the right methods and usage of these keywords is something that every brand and company should get to know. Here’s how to find the best keywords for SEO purposes.

1. Understand Your “Why” First

Knowing your “why” is more important than any arbitrary SEO tips and tricks alone. Examine your company’s mission and goals, and understand what impact you’re trying to create.

Understanding your end game will help you create topics that hit their mark, along with the best primary and secondary keywords to use. Create customer personas to understand the mindstate of your revenue base. Reverse engineer these details as you research queries and keywords.

2. Consider a Mix of Short-Tail and Long-Tail Keywords

Your SEO strategies should include a mixture of short-tail and long-tail keywords. Using short-tail keywords can increase your search volume, improve your conversions, and get you an influx of traffic.

Long-tail keywords are helpful in that they get you more specific traffic and can better target your customer demographics. You’ll want to incorporate a mixture of these keywords in your blog posts and elsewhere on your site so that you can get results.

3. Conduct Deep Keyword Research

Learning how to find keywords using tools and resources is critical. Start by examining your niche and the types of searches that your customers might make.

Target your goals and draw up some topics. Use a keyword research tool to find the most relevant primary and secondary keywords based on the topics you come up with.

4. Make Use of Local Keywords

Just shy of 50% of all Google queries are for local searches. You can win big when you’re able to pinpoint some keywords that pertain to a city or geographical area.

Mastering your local keywords allows you to compete on both a global and local scale. Local keywords are also helpful for mobile SEO. This is critical since mobile traffic is expected to increase by 25% in the coming years.

5. Incorporate Your Keywords With Care

After you’ve done some keyword research, it’s time to put them to use. Implementing your keywords with care will help you get the results that you seek.

Exercise the best web design principles so that you can give people the user experience (UX) they deserve. Use keywords at a density that makes it readable and not distracting, while still getting the best SEO results and bump in traffic.

Find the Best Keywords for SEO

Knowing how to research and use the best keywords for SEO can help you take your brand to the next level. It’s also a strategy that can bring in lots of revenue no matter what sort of company you run.

Consider these tips and check out our other articles related to business and marketing. If you’re ready to start a project, contact us on our site, or give us a call at (800)-542-4783.

Posted in SEO

How Hiring a Professional Web App Developer Benefits Your Company

Posted on by Mario Diaz

Is it time for your business to have a web app? Whether you’re using it for in-house work and communication or making it public to customers and clients, you want to make sure that you end up with fantastic and professional results. A bad web app is a negative reflection on your business. That means that you need to hire a professional web app developer.

But why hire a web development company if you could just hire a freelancer or try to do it on your own? We’re here to talk about it. Keep reading to learn all about the benefits of hiring a professional team when you’re creating a custom application for your business.

In-House Development

When you hire a professional web development company for your web app, you know that you’re getting a team of professionals who all work in-house to meet your needs.

Companies that don’t pride themselves on their knowledge and professionalism may outsource your project to other teams. This is a disjointed approach that can lead to lower-quality results.

This also makes it far harder for you as the client to make changes and get in contact with developers. If there’s something that you’re unhappy with, you want a team that utilizes in-house developers so you can solve the problem right away.

With a well-rounded in-house team of professionals, you have people with all different areas of expertise working together to bring your vision to life. You can’t get these results from independent contractors or amateur developers.

Quality Control and Testing

A professional web app development team always has a heavy focus on quality control and testing. They pride themselves on their work, and they want to make sure that you’re getting exactly what you’re paying for.

A professional web development company knows how to go through and test every page and feature of your new web app before they consider the job complete. They know what problems to look for and how to fix them right away so they can deliver results that they’re proud of.

High-Quality User-Friendly Results

A web development team knows all about the importance of both form and function. They know that a web app has to be sleek, visually appealing, and most of all, user-friendly.

If you want your team or customers to be able to navigate and use your web app with ease, you need people with industry experience to design it. They’ve already encountered common UI mistakes, so they’re prepared to avoid them.

Easy Access to Results

When you hire a professional team, they see your project through from start to finish. From the time you tell them your vision to the time that your app goes live on the App Store, they’re there to guide the way.

They’ll upload everything to where it needs to be to make it accessible for the people who need to use it. All you have to do is sit back and relax.

Hire a Professional Web App Developer Today

If you know that you need a web app for your business, don’t settle for amateurs. Web apps are more complicated than they look, and if you want high-quality results, you need a high-quality team.

Are you ready to hire a professional web app developer? If so, we want to talk to you! Contact us so we can start bringing your vision to life today.

How to Create Brand Messaging That Connects to Customers

Posted on by Mario Diaz

Do you understand your brand message and what it’s trying to convey? Can you communicate your message to others? More importantly, are you delivering on your promises?

In a recent study conducted by Deloitte, customers are 2.4 times more likely to buy from brands capable of delivering on their promises repeatedly.

A brand is much more than a logo or tagline – it’s a set of values, a mission, and a vision for your business. Therefore, having a solid brand messaging strategy is critical for any business.

This post will teach you how to create and deliver a message that aligns with your business values and builds authority and trust. Read on to learn how to develop a brand identity that will connect with customers and grow your business.

Review Your Company Image and Identity

Who are you as a company? Your corporate identity combines your brand’s design and your company’s image. It helps customers identify you and provides a framework for your company’s future growth.

What do you stand for, and how will that be reflected in your logo and other corporate design elements? Take some time to write down all the things that are important to your organization.

What type of brand image do you want to convey?

Define Your Business Values

Understanding your business values is a task every business owner should take seriously. This is because your business’s core values impact your brand’s overall image, as well as your marketing and hiring decisions.

Choose values that are short and easy to remember. Here are some examples of values you could incorporate into your brand messaging strategy.

  • Integrity: do what is right, even when it isn’t easy
  • Performance: achieve more than expected
  • Flexibility: adapt without sacrificing quality or standards

Engage With Your Customers

You have to actively build a relationship with your customers – one that goes beyond what you’re selling.

The best way to engage with customers on social media is to be genuine. Connect with your customers. Produce content that adds value to your business and speaks directly to them.

Whether it’s blogs, news articles, or videos related to what you do, show them the kind of service they can expect from you.

Build a Strong Brand Identity

Your brand identity is the very foundation of your brand. It is the sum of all its characteristics that make up who you are and what you represent as an organization.

A strong brand identity creates a consistent experience for your target audience. In addition, it enhances the overall user experience of your product or service by conveying trustworthiness, authority, or uniqueness through every interaction.

Your brand identity influences how people perceive your business and themselves in relation to it.

Keep Your Brand Messaging Consistent

When you, your employees, and your customers all use the same language to describe your business, it reinforces your brand promise in a way that is nearly impossible to duplicate.

No matter what you’re selling, if you can incorporate a unique term or phrase into the description, people will remember it better.

Your brand messaging aims to showcase that you are memorable and relatable. How you connect with customers will determine whether or not they want to buy from you. Implementing a carefully crafted branding strategy will attract more clients and keep them.

At Enfuse, we take pride in helping small and medium-sized business owners attract more customers or strengthen their brand. If you’re interested in learning more about our web design and marketing services, contact us today!

Design Discussions: 3 Questions to Ask Your Web Design Company

Posted on by Mario Diaz

Design has a 75% influence on your company website’s credibility. Meanwhile, about 88% of people won’t return to a site after a bad experience. If your website is outdated or unappealing, you might miss potential leads. Don’t miss the chance to engage your audience or improve your digital marketing strategy. Instead, consider hiring a web design and development agency.

An experienced web designer can set your business up to grow.

Not sure which website designer to hire? Here are three questions to ask during your search.

Asking these questions can help you narrow down your options. You can find an experienced, creative designer to work on your site. Their experience and expertise can help your business grow.

Start searching by asking a website designer these three simple questions today.

1. How Long Have You Designed Websites?

First, it’s important to find a website design and development company with years of hands-on experience. They’ll leverage their experience when creating your website.

Ask each web designer you interview how long they’ve worked in the industry. Ask if they’ve helped businesses like yours in the past, too. Consider how many websites they’ve worked on over the years as well.

It’s also important to make sure their knowledge is up-to-date. Ask if they can name some of the last web design trends.

Finding someone knowledgeable and experienced can help you feel confident in their abilities.

2. What Services Do You Offer?

Before hiring a web designer, ask about the services they offer.

Nearly 40% of people will stop engaging with a slow website. Another 38% won’t engage with a poorly designed site. About 80% of mobile shoppers abandon their carts, too.

Consider looking for a website designer that also offers development services. They can speed up your website. They can also add an SSL certificate to ensure it’s secure.

You might benefit from hiring an eCommerce website designer instead.

If you want to reach more customers online, consider designing a website with SEO in mind. SEO services can boost your search engine rankings. Then, you can generate more traffic, leads, and sales.

Find a single website designer that offers everything you need.

3. How Much Will It Cost?

Before hiring a website design company, ask each company for an itemized list of their services. Make sure you understand what’s included with their quote. For example, you might want to ask if they offer edits.

Don’t rush to choose a web designer based on price alone, though. Chances are, you’ll get what you pay for. Instead, review your options.

Choose someone who offers the expertise and services you need at the right price.

Select the Best: 3 Questions to Ask Your Web Design Company

Not all web design companies have the services, experience, or the price you’re searching for. Ask these three questions before hiring a designer. Then, review your notes.

Choosing the best website designer on your list will ensure you receive a website that meets your needs and goals.

Eager to get started? We can help.

Contact our team today to discuss designing a website.

5 Hot Graphic Design Tips For Your Brand

Posted on by Mario Diaz

Did you know California has the highest employment levels in graphic designers, with 27,490 employments in the sector? Graphic designers in California earn a mean hourly wage of $32.02, translating to an annual mean wage of $66,600.

The Californian hourly wage rate is higher than the national average, which stands at $25 per hour. Graphic design costs are likely to go up since the graphic design industry is expected to grow by 3.5% from 2019 to 2028.

Individuals starting or already owning a small to medium business are attracted to modern, clean designs. They are looking to get more customers by strengthening their brand through high-quality designs created by a professional rather than DIY.

Even with the services of a professional, you still need some graphic design tips to help you come up with great concepts.

This post covers five hot graphic design tricks for great brand design.

1. Add Your Brand Character/ Image

Don’t be afraid to add your band’s personality to the graphic design. Most customers often value a brand even more if the company takes time to show them what they are about.

People connect with other people just like themselves. By creating a design with character, you are showing them how personable your brand can be hence gaining loyal customers.

When considering what logo and color scheme you intend to use, always remember to use what reflects your brand’s image best. When creating your brand design, these considerations play a critical role since customers are drawn to visuals that represent the brand’s voice.

2. Avoid Using Too Many Colors

One rule of graphic design is that you must limit your color scheme to just a few colors. It is often best practice to use a maximum of three colors when designing your logo and website. The goal is to keep the design simple and cost-effective.

If you are adamant about using more than three colors, you will pay the graphic designer a premium price for promotional material and printing. For example, the Apple logo was very detailed during its creation in 1978, but the one currently being used is the iconic bitten apple with a gradient of only two colors.

3. Think Of a Minimalist Graphic Design

In the example, the logo implements a minimal design. The same minimalist pattern emerges even when you look at other top brands. Sometimes having less is having more.

However, minimal designs should not be mistaken for a lack of design creativity. It shows that the company understands its target audience. Most customers are not big fans of complex visual images and fonts.

4. Sweet And Simple Slogan

Slogans are a great way to compel your target audience. Creating a slogan for graphic design should be stated in plain language (no fancy fonts) and should not contain too many words.

Successful brands are often timeless and are repeatable when advertising. Think of McDonald brand’s “I’m loving it!” or Nike’s “Just do it!” These big brands are successful due to slogans so easy that a child can remember them.

5. Keep Your Brand Name Simple

Last but not least, remember to keep your brand name simple. When deciding on the brand name, try to aim for a name that will stick to the forefront of your customer’s brain.

Additionally, you should avoid going for a common name, stick to one that reflects your brand. The name should also maintain domain-name availability. Despite how awesome the name might be, if it has already been taken online, you will not be able to own it.

Create Great Brand Design at Reduced Graphic Design Cost with Enfuse

Are you looking to strengthen your corporate identity with consistent branding on all your graphic designs? At Enfuse, we can help you grow your business with an array of products and services ranging from web design and application development to graphic design and print media.

Whether you are embarking on a new business venture or an established company, we can assist you with your next project.

Contact us today to start a project with our highly trained professional graphic designers.

What Does a Los Angeles Graphic Design Company Offer You?

Posted on by Mario Diaz

Graphic designers are of major importance to small business owners. In a visually centered culture, your business has to have serious visual appeal in order to stand out. From website design to a unique logo to the correct placement and use of images, graphic designers give your business a unique style and visual flair that it needs to succeed. Los Angeles is a hub for small businesses, and there are several Los Angeles graphic design companies to choose from.

Let’s have a look at some of the important services they offer.

Los Angeles Graphic Design Services

Graphic designers offer many services. Among them are website design, logo design, and designing different forms of advertising.

Website Design

Your website is very likely going to serve as your first impression. Consumers are far more likely to stick around when they see a professional, clean, and well-thought-out site.

A good website design is one that is creative, modern, and trendy. Old-fashioned sites look sloppy and are often considered untrustworthy. While there should be a creative design, the site should also have some basic nature that makes it easy to navigate.

Logo Design

Graphic design companies design logos for the purpose of making a brand memorable, recognizable, and credible. Consider the brand Nike. When you read that, did the swoosh logo that is was originally meant to be a shoe stripe go through your head?

That’s what a good logo does. It makes you memorable and gives the consumer an icon to associate your brand with. And good graphic designers know how to create such great logos.

Graphic Design For Advertisements

Graphic design services include advertising your business in various forms. This can involve designing brochures, billboards, envelopes, stationery, banner ads, etc. The graphic designers usually incorporate the logo into these designs to intensify brand recognition by associating the logo with the business.

Why Hire a Professional Graphic Designer?

In this day and age, it’s very tempting to “save money” through DIY. However, you really want to hire professionals for graphic design. Professionalism, consistency, and graphic design expertise will end up saving you more money through returns on the investment because of the stellar service professional designers offer.

Several large graphic design companies require bachelor’s degrees in the field. This allows you to have someone who is well-trained and knows what they are doing.

Again, your logo, your website, and your advertising are your first impression. Make sure it’s done well by bringing in professional service.

Hire Professional Designers Today

Now that you know some of the vital services Los Angeles graphic design companies offer, you must be eager to seek out the best graphic design companies to build your brand. Look no further than Enfuse where you’ll find some of the best graphic designers in Los Angeles.

Our marketing service takes graphic design and brand-building very seriously. Look at our portfolio and you’ll see just how hard we work for professional designs to help our clients. We’d love to offer that service to you, so contact us today.

Los Angeles Web Design: 3 Tips for Finding the Best Company

Posted on by Mario Diaz

About 40% of people will stop interacting with a poorly designed website. Another 38.5% will judge your site at a glance. If your website is old and outdated, you might start losing business. Before that can happen, consider hiring a Los Angeles web design agency.

They can update your site to help you engage customers. Then, you can start generating more leads and sales through your site.

Struggling to find the best web design company in Los Angeles? Here are three tips that can help.

With these tips, you can find an experienced, creative team that will accomplish your goals.

Give your website an upgrade! Search for the best web design in Los Angeles with these tips today.

1. Gather Referrals and Reviews

First, talk to other business owners within your professional network. Ask if they hired a Los Angeles web design agency recently. If they have, ask about their experience.

For example, are they satisfied with their new website? Ask if they encountered any issues while working with the team. Otherwise, learn more about the design process.

Talking to people within your network can help you find a design team you can depend on.

If you’re struggling to gather referrals, look online for client reviews instead. Pay attention to comments about professionalism and timeliness.

2. Review Their Portfolio

Once you have a list of the best web designers in Los Angeles, learn more about each team.

First, determine how long the company has operated. Look for a team with years of experience.

Check their portfolio, too. The company’s recent projects will prove they have the experience you need. Visit a few of the websites they’ve worked on in the past.

If their work doesn’t meet your expectations, look elsewhere.

3. Schedule a Consultation

Schedule a consultation appointment with two or three different companies on your list. During the meeting, ask them about their:

  • Experience
  • Services
  • Recent clients
  • Availability
  • Timeframe
  • Pricing

Consider looking for a web design company in Los Angeles that offers additional services. They’ll have an easier time meeting your goals.

For example, you might want to improve the user experience (UX) on your site. About 90% of people won’t return to a site after a bad experience.

Gather quotes from at least three different web design companies. Determine how they calculate their pricing, too. Ask if their pricing includes edits as well.

Don’t hire the cheapest company you find, though. Instead, review your notes. Look for a team that offers everything you need.

Otherwise, you might waste time and money hiring more than one person for the job.

Designed Right: 3 Tips for Finding the Best Angeles Web Design Agency

Choosing a talented Los Angeles web design company shouldn’t feel stressful. Instead, use these tips to simplify your search. Using these tips will ensure you find the best web design company in Los Angeles.

They’ll accomplish your goals and set your business up for success.

Eager to get started? We can help.

Contact us today to discuss creating your new website.

Website Images That Guarantee Conversions: How to Choose the Best

Posted on by Mario Diaz

Have you ever visited a website that was so striking you couldn’t help but to tell your friends about it? Every business owner dreams of having a website that stands out, but it’s not always the case that the prettiest websites are also the highest converting websites. Driving conversions on a website requires consideration of how each element of the website moves the visitor closer to a conversion. Website images are one of the elements that can move visitors along the path towards conversion.

In the article below, you’ll find a few tips that you can use to determine which types of images you want to use on your website. Read on to help yourself get updated with all the latest trends and knowledge related to website imagery.

Use Images That Show Product or Service Benefits

When you’re searching for free images for websites, look for images that show people experiencing some of the benefits of your product or service. Does your business help people feel relaxed? If so, you can find stock images of people relaxing in various settings.

Does your business help people get more work done? If that’s the case, you can find free website images that show people being productive. You’re going to want to use images to show your website visitors examples of real people experiencing the feelings that come with using your product or service.

Use Images as Calls to Action

If your business has a diverse array of products, be sure to show images of those products. You should also make sure these images are clickable. To execute this strategy, you’ll have to take pictures of your actual products instead of stock photos.

Remember that website images aren’t just meant for viewing; they should drive action. If someone sees an image of a product they like, that person should click on the image to buy the product or learn more about it.

Consider the Emotions Associated With Different Colors

Your website background images play a big role in the emotions people feel when they visit your website. You want people to feel excited and motivated to make a purchase or perform a conversion action. Light, warm colors generally get people excited.

If you want people to feel relaxed and at ease on your website, you can use cool colors like green and blue. You’ll have to consider what emotions people are feeling when they show interest in your product or service.

Keep These Factors in Mind When Selecting Website Images

Now that you know the different factors to consider when choosing website images, you’re ready to find beautiful images online. Make sure the images are high-quality and not subject to any copyright claims. If you’re interested in hiring an agency to design your website and find high-converting images, reach out to the website design experts at Enfuse.