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Design Discussions: 3 Questions to Ask Your Web Design Company

Author: Mario Diaz

Design Discussions: 3 Questions to Ask Your Web Design Company

Posted on by Mario Diaz

Design has a 75% influence on your company website’s credibility. Meanwhile, about 88% of people won’t return to a site after a bad experience. If your website is outdated or unappealing, you might miss potential leads. Don’t miss the chance to engage your audience or improve your digital marketing strategy. Instead, consider hiring a web design and development agency.

An experienced web designer can set your business up to grow.

Not sure which website designer to hire? Here are three questions to ask during your search.

Asking these questions can help you narrow down your options. You can find an experienced, creative designer to work on your site. Their experience and expertise can help your business grow.

Start searching by asking a website designer these three simple questions today.

1. How Long Have You Designed Websites?

First, it’s important to find a website design and development company with years of hands-on experience. They’ll leverage their experience when creating your website.

Ask each web designer you interview how long they’ve worked in the industry. Ask if they’ve helped businesses like yours in the past, too. Consider how many websites they’ve worked on over the years as well.

It’s also important to make sure their knowledge is up-to-date. Ask if they can name some of the last web design trends.

Finding someone knowledgeable and experienced can help you feel confident in their abilities.

2. What Services Do You Offer?

Before hiring a web designer, ask about the services they offer.

Nearly 40% of people will stop engaging with a slow website. Another 38% won’t engage with a poorly designed site. About 80% of mobile shoppers abandon their carts, too.

Consider looking for a website designer that also offers development services. They can speed up your website. They can also add an SSL certificate to ensure it’s secure.

You might benefit from hiring an eCommerce website designer instead.

If you want to reach more customers online, consider designing a website with SEO in mind. SEO services can boost your search engine rankings. Then, you can generate more traffic, leads, and sales.

Find a single website designer that offers everything you need.

3. How Much Will It Cost?

Before hiring a website design company, ask each company for an itemized list of their services. Make sure you understand what’s included with their quote. For example, you might want to ask if they offer edits.

Don’t rush to choose a web designer based on price alone, though. Chances are, you’ll get what you pay for. Instead, review your options.

Choose someone who offers the expertise and services you need at the right price.

Select the Best: 3 Questions to Ask Your Web Design Company

Not all web design companies have the services, experience, or the price you’re searching for. Ask these three questions before hiring a designer. Then, review your notes.

Choosing the best website designer on your list will ensure you receive a website that meets your needs and goals.

Eager to get started? We can help.

Contact our team today to discuss designing a website.

5 Hot Graphic Design Tips For Your Brand

Posted on by Mario Diaz

Did you know California has the highest employment levels in graphic designers, with 27,490 employments in the sector? Graphic designers in California earn a mean hourly wage of $32.02, translating to an annual mean wage of $66,600.

The Californian hourly wage rate is higher than the national average, which stands at $25 per hour. Graphic design costs are likely to go up since the graphic design industry is expected to grow by 3.5% from 2019 to 2028.

Individuals starting or already owning a small to medium business are attracted to modern, clean designs. They are looking to get more customers by strengthening their brand through high-quality designs created by a professional rather than DIY.

Even with the services of a professional, you still need some graphic design tips to help you come up with great concepts.

This post covers five hot graphic design tricks for great brand design.

1. Add Your Brand Character/ Image

Don’t be afraid to add your band’s personality to the graphic design. Most customers often value a brand even more if the company takes time to show them what they are about.

People connect with other people just like themselves. By creating a design with character, you are showing them how personable your brand can be hence gaining loyal customers.

When considering what logo and color scheme you intend to use, always remember to use what reflects your brand’s image best. When creating your brand design, these considerations play a critical role since customers are drawn to visuals that represent the brand’s voice.

2. Avoid Using Too Many Colors

One rule of graphic design is that you must limit your color scheme to just a few colors. It is often best practice to use a maximum of three colors when designing your logo and website. The goal is to keep the design simple and cost-effective.

If you are adamant about using more than three colors, you will pay the graphic designer a premium price for promotional material and printing. For example, the Apple logo was very detailed during its creation in 1978, but the one currently being used is the iconic bitten apple with a gradient of only two colors.

3. Think Of a Minimalist Graphic Design

In the example, the logo implements a minimal design. The same minimalist pattern emerges even when you look at other top brands. Sometimes having less is having more.

However, minimal designs should not be mistaken for a lack of design creativity. It shows that the company understands its target audience. Most customers are not big fans of complex visual images and fonts.

4. Sweet And Simple Slogan

Slogans are a great way to compel your target audience. Creating a slogan for graphic design should be stated in plain language (no fancy fonts) and should not contain too many words.

Successful brands are often timeless and are repeatable when advertising. Think of McDonald brand’s “I’m loving it!” or Nike’s “Just do it!” These big brands are successful due to slogans so easy that a child can remember them.

5. Keep Your Brand Name Simple

Last but not least, remember to keep your brand name simple. When deciding on the brand name, try to aim for a name that will stick to the forefront of your customer’s brain.

Additionally, you should avoid going for a common name, stick to one that reflects your brand. The name should also maintain domain-name availability. Despite how awesome the name might be, if it has already been taken online, you will not be able to own it.

Create Great Brand Design at Reduced Graphic Design Cost with Enfuse

Are you looking to strengthen your corporate identity with consistent branding on all your graphic designs? At Enfuse, we can help you grow your business with an array of products and services ranging from web design and application development to graphic design and print media.

Whether you are embarking on a new business venture or an established company, we can assist you with your next project.

Contact us today to start a project with our highly trained professional graphic designers.

What Does a Los Angeles Graphic Design Company Offer You?

Posted on by Mario Diaz

Graphic designers are of major importance to small business owners. In a visually centered culture, your business has to have serious visual appeal in order to stand out. From website design to a unique logo to the correct placement and use of images, graphic designers give your business a unique style and visual flair that it needs to succeed. Los Angeles is a hub for small businesses, and there are several Los Angeles graphic design companies to choose from.

Let’s have a look at some of the important services they offer.

Los Angeles Graphic Design Services

Graphic designers offer many services. Among them are website design, logo design, and designing different forms of advertising.

Website Design

Your website is very likely going to serve as your first impression. Consumers are far more likely to stick around when they see a professional, clean, and well-thought-out site.

A good website design is one that is creative, modern, and trendy. Old-fashioned sites look sloppy and are often considered untrustworthy. While there should be a creative design, the site should also have some basic nature that makes it easy to navigate.

Logo Design

Graphic design companies design logos for the purpose of making a brand memorable, recognizable, and credible. Consider the brand Nike. When you read that, did the swoosh logo that is was originally meant to be a shoe stripe go through your head?

That’s what a good logo does. It makes you memorable and gives the consumer an icon to associate your brand with. And good graphic designers know how to create such great logos.

Graphic Design For Advertisements

Graphic design services include advertising your business in various forms. This can involve designing brochures, billboards, envelopes, stationery, banner ads, etc. The graphic designers usually incorporate the logo into these designs to intensify brand recognition by associating the logo with the business.

Why Hire a Professional Graphic Designer?

In this day and age, it’s very tempting to “save money” through DIY. However, you really want to hire professionals for graphic design. Professionalism, consistency, and graphic design expertise will end up saving you more money through returns on the investment because of the stellar service professional designers offer.

Several large graphic design companies require bachelor’s degrees in the field. This allows you to have someone who is well-trained and knows what they are doing.

Again, your logo, your website, and your advertising are your first impression. Make sure it’s done well by bringing in professional service.

Hire Professional Designers Today

Now that you know some of the vital services Los Angeles graphic design companies offer, you must be eager to seek out the best graphic design companies to build your brand. Look no further than Enfuse where you’ll find some of the best graphic designers in Los Angeles.

Our marketing service takes graphic design and brand-building very seriously. Look at our portfolio and you’ll see just how hard we work for professional designs to help our clients. We’d love to offer that service to you, so contact us today.

Los Angeles Web Design: 3 Tips for Finding the Best Company

Posted on by Mario Diaz

About 40% of people will stop interacting with a poorly designed website. Another 38.5% will judge your site at a glance. If your website is old and outdated, you might start losing business. Before that can happen, consider hiring a Los Angeles web design agency.

They can update your site to help you engage customers. Then, you can start generating more leads and sales through your site.

Struggling to find the best web design company in Los Angeles? Here are three tips that can help.

With these tips, you can find an experienced, creative team that will accomplish your goals.

Give your website an upgrade! Search for the best web design in Los Angeles with these tips today.

1. Gather Referrals and Reviews

First, talk to other business owners within your professional network. Ask if they hired a Los Angeles web design agency recently. If they have, ask about their experience.

For example, are they satisfied with their new website? Ask if they encountered any issues while working with the team. Otherwise, learn more about the design process.

Talking to people within your network can help you find a design team you can depend on.

If you’re struggling to gather referrals, look online for client reviews instead. Pay attention to comments about professionalism and timeliness.

2. Review Their Portfolio

Once you have a list of the best web designers in Los Angeles, learn more about each team.

First, determine how long the company has operated. Look for a team with years of experience.

Check their portfolio, too. The company’s recent projects will prove they have the experience you need. Visit a few of the websites they’ve worked on in the past.

If their work doesn’t meet your expectations, look elsewhere.

3. Schedule a Consultation

Schedule a consultation appointment with two or three different companies on your list. During the meeting, ask them about their:

  • Experience
  • Services
  • Recent clients
  • Availability
  • Timeframe
  • Pricing

Consider looking for a web design company in Los Angeles that offers additional services. They’ll have an easier time meeting your goals.

For example, you might want to improve the user experience (UX) on your site. About 90% of people won’t return to a site after a bad experience.

Gather quotes from at least three different web design companies. Determine how they calculate their pricing, too. Ask if their pricing includes edits as well.

Don’t hire the cheapest company you find, though. Instead, review your notes. Look for a team that offers everything you need.

Otherwise, you might waste time and money hiring more than one person for the job.

Designed Right: 3 Tips for Finding the Best Angeles Web Design Agency

Choosing a talented Los Angeles web design company shouldn’t feel stressful. Instead, use these tips to simplify your search. Using these tips will ensure you find the best web design company in Los Angeles.

They’ll accomplish your goals and set your business up for success.

Eager to get started? We can help.

Contact us today to discuss creating your new website.

Website Images That Guarantee Conversions: How to Choose the Best

Posted on by Mario Diaz

Have you ever visited a website that was so striking you couldn’t help but to tell your friends about it? Every business owner dreams of having a website that stands out, but it’s not always the case that the prettiest websites are also the highest converting websites. Driving conversions on a website requires consideration of how each element of the website moves the visitor closer to a conversion. Website images are one of the elements that can move visitors along the path towards conversion.

In the article below, you’ll find a few tips that you can use to determine which types of images you want to use on your website. Read on to help yourself get updated with all the latest trends and knowledge related to website imagery.

Use Images That Show Product or Service Benefits

When you’re searching for free images for websites, look for images that show people experiencing some of the benefits of your product or service. Does your business help people feel relaxed? If so, you can find stock images of people relaxing in various settings.

Does your business help people get more work done? If that’s the case, you can find free website images that show people being productive. You’re going to want to use images to show your website visitors examples of real people experiencing the feelings that come with using your product or service.

Use Images as Calls to Action

If your business has a diverse array of products, be sure to show images of those products. You should also make sure these images are clickable. To execute this strategy, you’ll have to take pictures of your actual products instead of stock photos.

Remember that website images aren’t just meant for viewing; they should drive action. If someone sees an image of a product they like, that person should click on the image to buy the product or learn more about it.

Consider the Emotions Associated With Different Colors

Your website background images play a big role in the emotions people feel when they visit your website. You want people to feel excited and motivated to make a purchase or perform a conversion action. Light, warm colors generally get people excited.

If you want people to feel relaxed and at ease on your website, you can use cool colors like green and blue. You’ll have to consider what emotions people are feeling when they show interest in your product or service.

Keep These Factors in Mind When Selecting Website Images

Now that you know the different factors to consider when choosing website images, you’re ready to find beautiful images online. Make sure the images are high-quality and not subject to any copyright claims. If you’re interested in hiring an agency to design your website and find high-converting images, reach out to the website design experts at Enfuse.

In-House vs. Outsourced SEO: Which to Consider for Your Business

Posted on by Mario Diaz

 

Do you sometimes feel like your business gets lost among all the competitors in Google search results? It’s hard to make your business stand out, especially online. Some companies invest tens of thousands of dollars in Google Ads campaigns, and small businesses can sometimes find themselves struggling to keep up. Fortunately, there is an affordable way to ensure your business stands out on the crowded search engine results page. 

Many companies turn to outsourced SEO services to put their business on the front page of Google search results. Why do businesses outsource SEO instead of doing it in-house? It has to do with time and effort. 

In the article below, you’ll find a list of things to consider when you’re deciding whether to outsource SEO projects. Read on to ensure you’re aware of all that goes into search engine optimization. 

Keyword Research Takes up a Considerable Amount of Time

To those who aren’t familiar with SEO blog writing, it may seem like an easy job that can be done in a few hours. The truth is, writing effective SEO articles is a multi-step process that can take up your whole week if you don’t outsource your SEO efforts. First, you’ve got to conduct keyword research. This requires that you become familiar with an SEO tool like Ahrefs.

Once you’ve identified a keyword or keyphrase that you think you can rank for, you’ll have to search that keyword or keyphrase in Google and find out what types of posts are ranking on the first page. Are they lists or how-to guides? How long are they? 

These are the questions you’ll have to answer. If you decide to outsource SEO services, you can let someone else handle this research for you.

Finding Backlinks Takes Time and Requires Connections

A backlink is a link on another website that leads back to your website. An SEO outsourcing company will generally find backlinks for you as part of its service package. Backlinks are a great way to help your content move up the search results page.

These companies have the time to email marketers at other companies and publications and ask for backlinks. Outsourcing SEO agency companies also generally know who to reach out to to get these backlinks. It is possible to find backlinks on your own, but outsourcing this work to an SEO company is a more efficient use of resources.

Now You Know Why Companies Choose Outsourced SEO Services

Unless you employ an SEO expert who had plenty of time to write blogs and perform keyword research, it’s usually a good idea to go with outsourced SEO services. Even if you do have a dedicated SEO marketer on your team, an SEO agency can help take some of the work off their plate. If you’re ready to kick your SEO efforts into overdrive, you can get in touch with the SEO experts at Enfuse. 

Posted in SEO

5 Ways to Boost Your Small Business Website Traffic

Posted on by Mario Diaz

The average American spends over six hours online daily. Your small business could be claiming a percentage of that time – and see a surge in growth as a result. But with billions of sites all vying for the same attention, how can you increase your website traffic?

Here are five ways you can get visitors to look at your small business’s website!

1. Build a Great Site

The first thing you can do to boost website traffic is to create an appealing site. It should be well-designed and easy to navigate if you want people to look around.

You also need to make sure your site looks great on mobile as well. Half of web traffic now occurs on smartphones.

Keep up with online design trends to avoid becoming out of date. The cleaner your design, the more appealing and long-lasting it will be!

2. Create Content

Your product or service alone may not garner the attention you need to increase website traffic. In order to create customers, you can create an audience first. Start a blog, podcast, or other creative venture related to your business and watch your website traffic soar!

Creating content is a great way to get repeat visitors as well. While your ultimate goal may be to boost your numbers, a loyal customer base may get you much further!

3. Use SEO to Increase Website Traffic

SEO stands for search engine optimization. Basically, it means using specific strategies to show up higher in search results. Examples include using keywords, descriptions, and internal links.

Ranking high in search results is important because it guides people who are actively looking for your products and services to your site. Think about the last time you went beyond the first page of results and you’ll realize just how valuable practicing SEO can be for your business website traffic!

4. Connect to Social Media

A lot of people use social media to fill most of their online time. You can find ways to be seen by using marketing strategies that cater to each site. There are professionals who can help you perfect your online presence, and boost business website traffic!

The more places you can be found the better, and each social media account can serve as a funnel linking straight to your website!

5. Use Ads

One final way to improve website traffic is to use ads! Ads are one of the easiest ways to get people to notice your small business. However, you still need to do your research before you invest in a campaign.

The type of ad you choose will depend on the needs of your business. You can pay for ads on social media if you’re looking for a broader audience. Or, drive traffic to your site through offline advertising if your target market is more local.

Start Boosting Your Site’s Traffic Now

If you want your small business to succeed, focus your efforts online! Start using these tips to improve website traffic today!

Want more help making your website the best it can be? Contact us to get started on your project!

Posted in SEO

4 Reasons to Hire a SEO Professional For Your Business

Posted on by Mario Diaz

The market for SEO services is worth approximately $40.92 billion. Businesses realize the importance of keeping themselves at the top of search engine queries. They also know that it can be too complex of a task to handle themselves. Outsourcing SEO has a positive impact on every aspect of your business, from your marketing efforts to your sales numbers and everything in-between. Read on to learn 4 reasons you should hire an SEO professional.

1. Top-Ranking Web Results

SEO is critical because customers refuse to search through pages and pages of links. In fact, they expect their answer to come immediately without the need for clicking on anything.

A zero-click search shows the answer to a search query at the top of the results page. When they do click on a link, over 25% of users choose the first result that appears.

Professional SEO web design keeps you at the top of the list. When combined with marketing efforts, it also ensures that clicks get converted into sales.

2. Convenience

There are several types of SEO, from on-page and off-page to local and organic. Anything can affect them, including your website, reputation, and location.

An SEO professional can help you with all of this free you up to focus on other areas of your business.

3. Data and Analytics

An SEO professional has access to apps and databases that would require you to pay a large subscription fee. They use these tools to provide essential data and analytics you can’t get anywhere else.

Starting an SEO marketing campaign with no information about the customers you’re marketing to is like shouting into an empty room. Creating a website with no analytics about who’s visiting it is like putting up a poster about your business in a random neighborhood and hoping a potential customer will see it.

You need the data that an SEO professional provides to get meaningful, measurable results from your business efforts.

4. Experience and Adaptability

The world of online search results is like a massive forest, and you need a qualified SEO guide to help you get through it. They’ll use their experience to create the best possible online presence for your business.

SEO tips quickly become outdated as the volatile world of the internet changes. For example, recent changes include:

  • The need for short, scannable paragraphs
  • The domination of mobile searches
  • The rise of influencers

An SEO professional can adapt to these changes and help you do the same. They’ll suggest ways to reach your modern customer base using information about what they’re searching for and where.

Where to Find an SEO Professional

An SEO professional is an advisor who understands the digital world and helps you use it to its fullest capacity. These experts use their experience and adaptability to create high-ranking links that convert to sales, provide useful data and analytics, and provide a convenient suite of services to reduce the burden on you.

Finding the right one requires more than typing “SEO professional” into Google and choosing the first result; you need to do enough research to find a trustworthy company with proven results.

Enfuse is ready to give you the SEO help you need. Contact us today.

Posted in SEO

Web Design Features to Attract Customers

Posted on by Mario Diaz

One of the best ways to attract new customers to your business is by creating a well-designed website. But not every owner has the proper training to bring their design visions to life. There are plenty of professional web designers out there who can help. The market for this industry has grown by an average of 4.4% every year for the past five years. Using best practices in design can be the difference between a website visitor and a customer. Here are five effective web design features a professional can implement to attract new customers to your business website.

Choose a Simple Yet Applicable Theme

It might be tempting to choose a web design theme with tons of unique features and elements, but professionals know these are off-putting for visitors. Too many features on your page will leave people confused.

Use simple typography and space out your content enough, so it’s easy to read. Refrain from using too many images and colors as well. This will help potential customers focus on your website’s main selling points.

Add in Great Content to Important Pages

Businesses shouldn’t assume that potential customers will navigate to every page on their websites, searching for the important pieces. They need to hook readers from the get-go, especially in important places like the homepage or main service pages.

Create content that resonates with your target market. Show them you speak their language and understand what types of products or services they’re searching for.

Responsive Web Design Elements

With the advent of mobile technology, people are using their phones more than ever to browse the web. That means you need to ensure your website is adaptable to such a framework.

There are plenty of content management systems (CMS) out there that use responsive themes. But for specific elements that aren’t rendering quite right on mobile browsers, it’s best to consider hiring professional web design companies.

Ensure Website Speed is Optimized

No one wants to visit a website that takes forever to load. People want to be presented with the information they’re looking for; if they don’t find it, they may search elsewhere.

Use Call-To-Action Buttons

Call-to-action buttons and links are website elements that encourage visitors to purchase, fill out a form, or make any other form of conversion. The placement of these elements, their styling, and wording can have a major impact on potential customers.

Spend some time A/B testing placements and designs for these buttons to see how people interact with them. A reputable web design agency can help implement these changes and analyze their impact.

Start Attracting Customers With a Web Design Company Today

Implementing effective web design features doesn’t have to be a difficult process. Working with professionals will ensure best practices are followed and the elements reflect your company’s brand.

Did you find this article helpful? If so, we invite you to explore our other web design articles today!

What Are the Basics of Brand Identity Design?

Posted on by Mario Diaz

You only have a few seconds to make an impression on your next potential customer. 80% of people remember what they see, compared to 10% what they hear and 20% what they read.

You want to ensure that all the elements in your business are cohesive and consistent with forming a good first impression of your target audience.

This guide will show you the basics of brand identity design and how you can use it to stand out from your competitors.

What Is Brand Identity Design?

Brand identity is all visible elements that your business uses to create an image in the customers’ minds. Brand identity includes the colors, font, logo, and design. Your brand identity is what makes your business visually stand out from competitors.

Brand image is different from brand identity, although most people use them interchangeably. Brand image refers to how your business appears to the public.

Some brand identity design examples include Apple and Vans. They are both timeless brands and have instantly recognizable visual elements. Apple is known for its modern and sleek design, while Vans is most know for its checkerboard shoes.

Developing a Strong Brand Identity

Before you can build your brand identity, you must have an understanding of the basics. Knowing the foundation of your business will help you immensely when you are ready to contact a professional to help with brand identity design services.

Know Who You Are

Before you dive into creating your logo and brand design visuals, there are a few questions you need to ask yourself:

  • What is your mission?
  • What values or beliefs drive your company?
  • What 3-4 keywords would you use to describe your brand?
  • What sets you apart from your competitors?
  • What is the personality of your brand?

These questions are essential in forming your brand identity. From there, you can create visuals that represent your brand’s unique qualities and personality. For example, if your brand personality is fun and exciting, red is an excellent color to express that, and a unique font would look better than a modern one.

Fonts

Once you have the foundation of your brand personality, you will want to start choosing the font. There are four significant types of fonts:

  • Serif
  • Sans Serif
  • Script
  • Display fonts

Be careful when selecting the right font for your logo, as the font psychology behind your selected typography can say a lot about your brand.

Color Palette

Once you have chosen a font that represents your brand accurately, the color palette comes next. People have psychological ties with specific colors, so the color palette you select can significantly impact your customers.

Logo

Now that you have your brand foundation, typography, and color palette, it is time to start your brand logo design. It is best to keep the design simple, so it is legible and recognizable. If people do not understand what the logo is, it may not positively impact them.

Avoid trends when creating your logo, as you want the logo and your brand to be timeless. It should communicate who your business is and have a lasting impression on your customers.

Let Us Handle Your Brand Identity Design

Now that you have a basic understanding of what brand identity design is and how you can use it in your business, why not let the professionals help you?

We specialize in logo design, brand identity design, web services, and more. Contact us today to discuss how we can help your business have a positive lasting impression on your customers.