Did you know that the top landing pages ranked in maps and organic searches only come in at 48% of all pages? If you’re creating a click funnels landing page, you have to test it before you deploy it to begin being used.
We have a brief guide to help you determine what a sales funnel is and how application developers can support your click funnels landing page. If you get this right, you can rest assured that you’ll see the payoff you’ve been looking for and hoping for.
What is a Sales Funnel?
A sales funnel is the journey that all customers will take from the beginning to when they make the final purchase. It’s the amount of time they spend on each step before they close on the deal if they decide to purchase at the end.
Typically it’s monitored because if you’re losing a significant number of customers before completing the sales funnel, you will want to go back and assess why that is. In some cases, it could mean that your web design isn’t practical, and this is something you will need to change.
In other cases, it means that customers who visit your website aren’t finding the information they need in fewer clicks which is also a problem. It should be monitored because you will want to know why you’re missing sales if that is the case.
Now that we’ve clarified what a sales funnel is, here’s how you conduct landing page testing that will provide you with insight into what you’re doing well.
Collect & Review Customer Data
When people visit your landing page, it’s understood that data about each customer will be collected. The first way to test the page’s efficiency is to take and assess this data.
Use customer feedback to determine where your landing page is falling short and make the necessary updates to improve the overall customer journey. From the data, you can identify elements of the page that aren’t functioning as effectively as you assumed they would during the initial building phase of the landing page.
Elements within the landing page that don’t function properly can cause a pause in the overall sales funnel that can cause you to lose a qualified lead.
Create a Dummy Page
Another thing you can do when you’re testing your landing page is to create a dummy page. When you create a dummy page, you can use it to create a different variation of your current page.
This will allow you to see a potential page that you could use if the initial landing page isn’t rendering the results you were hoping for it to render.
Types of Testing
You could use several types of testing, with the first being A/B testing. Conducting this type of testing will allow you to test a single element on the page. One at a time because this enables you to test variations of the element without affecting others on the same page.
Redirection testing is another form of testing, and it’s when individual URLs host a different variation or control element. When you use this form of testing, you’re thinking about the entire page versus the impact caused by one element.
Click Funnels Landing Page: Testing Your Page & More
When it comes to testing your click funnels landing page, there are several things you need to know ahead of time. Things like creating dummy pages to see how the variations you’ve created will work.
Contact Envuse Creative Design for more help with things like web development and design.