Studies show that 75% of users online never click past the first page of search engine results. Search Engine Optimization (SEO) is what allows you to build a brand worthy of the first page of Google. Brand building through SEO means increasing your visibility online and positioning your business as an authority in your industry.
Find out how the top 5 ways to start using SEO to build your brand.
1. Create Engaging Content
Content is one of the main pillars of SEO. Through engaging content, customers will spend more time on your site and understand that you offer credible products and services.
Google will also take your content into account when it comes to ranking. Pages with thorough, well-researched content are more likely to reach the first page of search results. The average word count for page-one content is about 1,900 words.
Engaging content can mean blogs, videos, infographics, podcasts and more. No matter what content you produce, make sure it aligns with your businesses and your customers’ pain points.
2. Improve Your User Experience
Web users have short attention spans, and there’s little tolerance for under-performing websites. Focusing on user experience and web design helps solidify your brand while improving your search engine rankings.
Google will take into account user experience by looking at your bounce rate and time on page. If users are hitting your page and immediately leaving, Google will penalize you.
Great SEO includes offering a user experience that’s educational, helpful and simple.
3. Build Your Backlinks
To use SEO to build your brand, you’ll also need to focus on backlinks. Backlinks are any link to your site from an external site. Backlinks signal to Google and users that your website is credible among other organizations or businesses.
Your backlink strategy might include guest posting. Guest posting means offering to write a blog for a website that links back to your site. Creating high-authority content for other sites means you’re getting in front of new audiences.
Backlinks also show search engines that you’re credible and worthy of ranking on the first few search result pages.
4. Build Your Positive Reviews
SEO brand building requires some effort from your customers as well. Building your positive reviews positions you as a credible brand for both future customers and Google.
These days, it’s hard for customers to decide what to buy without reading through reviews. They’re available everywhere from Google, Yelp, Facebook, Trustpilot and more. When you have excellent reviews, it shows that your customers trust you and enjoy your products or services.
As part of building your brand through SEO, ask each customer to leave a review. Not everyone will do it, but the more you get the more you can position yourself as an industry leader.
5. Speak to Specific Audiences
SEO should be a highly targeted strategy if you want to reap its full benefits. Focus on niche audiences through keywords, backlinking and more.
More specific longtail keywords might have smaller search volumes, but they’re easier to rank on. By ranking on more niche keywords first, you’ll be better positioned to rank on small keywords with bigger search volumes.
Get Started Using SEO for Brand Building
At Enfuse, we offer comprehensive SEO services to reach customers where they’re active online. By using SEO for brand building, you can develop a highly visible and successful business. Contact us today to learn more.