Great brands have great visuals. Do your visuals accurately communicate your brand? Consumers are bombarded with advertisements and images, so it’s important that yours are unique enough to stand out. These visuals are created by graphic designers. They are trained to communicate a message or present a brand visually with the use of color, illustrations, […]
When you’re starting a small business, a logo may be the last thing on your list of priorities. The truth is, a logo is much more than a symbol or image. It can convey so much to an audience with so little. Creating an original logo can have an unexpected, positive impact on your business. […]
When starting your own company, you want to make sure it represents who you are and what you stand for. And developing the perfect brand identity is just the thing to help you do that. But what exactly is brand identity? And how do you go about developing one for your particular business? To take […]
Are you looking to build awareness for your small business and a raving customer base? Did you know that failing to connect with customers is one of the biggest reasons that small businesses fail? Creating a strong brand will help your business build serious rapport with your customers. Read on to learn five tips for […]
You have a product, you have a team, and you have sales goals. But do you have a brand? Sure, you have a company, but that doesn’t necessarily mean you have a brand. A business is often cold and faceless where a brand is warm and interactive. If you’ve yet to start building brand awareness, […]
As many business owners know, having a good brand design can make all the difference in the world. Why? For starters, this helps you stand apart from your competitors visually. Additionally, a consistent brand image can be used to influence your target audience’s perception of you. Keep in mind that a brand is about more […]