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Marketing

Easy Ways to Leverage the Pull and Power of Educational Marketing

70% of B2C and 73% of B2B marketers use content as part of their marketing strategies. Educational content is among the most useful types of content. When creating blog articles, videos, and other types of content, taking steps to educate customers is invaluable. Educational content can attract new visitors to your website while building trust and providing value to […]

A Marketer’s Guide to Landing Page Types

Websites with 40 or more landing pages generate 12x more leads. The importance of a landing page can’t be overstated. It’s one of the most effective ways to increase conversions, generate more leads, and gain more sales. There are several types of landing pages, and each has its purpose. Having these pages on your site can help you achieve […]