Did you know that, according to Backlinko, Instagram has over 2 billion monthly active users worldwide? With such a vast audience, businesses have a prime opportunity to transform followers into customers through engaging Instagram content. Let’s take a look into effective content ideas for Instagram that can boost engagement and drive sales. Understanding What Converts […]
Did you know that nearly 70% of online shopping carts are abandoned before purchase (Baymard Institute)? This means potential sales slip through your fingers daily. To turn these missed opportunities into conversions, it’s crucial to understand “what is a click funnel”. A click funnel guides visitors through a series of steps, leading them toward completing a […]
Around 6 million small businesses call the United States home, according to the Pew Research Center. Do you want to stick out from the crowd? One of the most effective ways to achieve this is through inbound marketing. With valuable content and meaningful connections, inbound marketing attracts more potential customers. Enfuse is a leader in […]
In 2023, social media saw explosive growth, with 266 million new users joining platforms throughout the year. That’s 8.4 new users every second! This rapid expansion highlights the growing influence of social media in our daily lives. To capitalize on this shift, businesses must leverage social media marketing tools to engage this ever-expanding audience. By using […]
If you’ve poured energy into driving traffic to your website but aren’t seeing the sales you want, the problem could be your lead generation landing page. A landing page persuades visitors to take action. However, not all pages are up to the task. In fact, many landing pages don’t convert well because of their poor […]
The internet is more popular now than ever before, with more than 5.44 billion people using it worldwide. If you’re trying to run a successful business, you need to make good use of your online platforms. Landing pages can be very helpful, but only if they’re done right. Understanding the best practices will help you […]
75% of marketers believe in inbound marketing as an effective way to market a business. Running a small business requires you to find innovative ways to get ahead. If you’re confident in your business and the products/services you provide, inbound marketing is the best way to attract new customers. That’s not to say that inbound […]
When it comes to online marketing, businesses are always trying new ways to connect with people and turn them into loyal customers. But how is this possible with so many different things fighting for everybody’s attention? One powerful strategy is the inbound marketing funnel. It’s like a map that takes strangers and turns them into fans by guiding […]
70% of B2C and 73% of B2B marketers use content as part of their marketing strategies. Educational content is among the most useful types of content. When creating blog articles, videos, and other types of content, taking steps to educate customers is invaluable. Educational content can attract new visitors to your website while building trust and providing value to […]
The numbers are in, and California business owners are struggling. Falling sales, shrinking access to capital, and regulatory burdens all mean that now is a difficult time for SME owners in the Golden State. No matter the shape or size of your business, the most effective way to get back in the black is to […]