73% of marketers say that content marketing has been successful in nurturing their leads, while 64% of marketers say that content marketing has been successful in generating sales and revenue. Blogs form a large part of content marketing strategies, and knowing how to write a good blog post is what can take your long-form content […]
Did you know that over half the world uses social media? If you’re counting, that’s more than 4.2 billion people. If you own a business, you want to get the word out about your product to as many people as you can. In today’s market, social media is one of the best ways to do […]
The first step to converting visitors into paying customers is through your landing pages. Unlike a website home page, building a landing page that works can boost conversation rates by 300%. The best landing pages convert 6% of incoming traffic. Yet, users are put off by poor design and a lack of a clear call […]
About two out of three people prefer viewing beautifully designed content. In fact, your website’s design could have a 75% influence on your credibility. Without credibility, consumers won’t trust your brand. With that in mind, creating effective landing pages could prove essential to your success. Here are seven factors you need to consider to create […]
Imagine this: you are at an event for work or fun, and you end up chatting with a bunch of people who could be potential clients or customers. BUT, you didn’t bring your business card with you, and now you have no way of getting them into the loop. This scenario is probably quite too […]
Did you know that customers are willing to spend 31% more on a business with excellent reviews? More than that, 93% of customers said that online reviews affect their buying decision. All of this proves that online reviews are a crucial part of small business, no matter how new or old. If you are just […]
With more interactions happening online than ever before, businesses need to have an online presence to give them the ability to engage with online consumers. Considering that 93 percent of all online experiences start with search engines like Google, having an established online presence will lead consumers to your brand rather than the competition. There […]
Did you know that there are over 1.7 billion websites on the internet? All of these sites are vying for the coveted top spot in the search engine results pages. Your digital marketing strategy will help to take your website there. You may have heard of SEO and SEM; both are designed to help you drive […]
As many as 65% of B2B marketers use infographics for their content marketing strategy. Many make it a key part of their strategies. Why is this? The main role of infographics is to present data. Simply speaking, it’s used to compile data into one image using visuals. However, we already have many ways of presenting […]
Everyone has access to the internet these days, whether it’s through a smartphone or a smart tv. As such, they also have access to their email accounts. It’s a no-brainer that you should incorporate emails into your advertising strategies. But you’re probably asking how to use email marketing without your clients seeing it as spam. […]