With more interactions happening online than ever before, businesses need to have an online presence to give them the ability to engage with online consumers. Considering that 93 percent of all online experiences start with search engines like Google, having an established online presence will lead consumers to your brand rather than the competition. There […]
Did you know that there are over 1.7 billion websites on the internet? All of these sites are vying for the coveted top spot in the search engine results pages. Your digital marketing strategy will help to take your website there. You may have heard of SEO and SEM; both are designed to help you drive […]
As many as 65% of B2B marketers use infographics for their content marketing strategy. Many make it a key part of their strategies. Why is this? The main role of infographics is to present data. Simply speaking, it’s used to compile data into one image using visuals. However, we already have many ways of presenting […]
Everyone has access to the internet these days, whether it’s through a smartphone or a smart tv. As such, they also have access to their email accounts. It’s a no-brainer that you should incorporate emails into your advertising strategies. But you’re probably asking how to use email marketing without your clients seeing it as spam. […]
Mobile marketing is a crucial type of marketing for many businesses. It makes your website more accessible from the cell phones of customers all over the world. Although you may be using mobile marketing techniques to reach more people, you may be making mistakes. In this article, we’re going to detail some of the most […]
In the digital era, there seems to be an app for everything. On the Google Play Store, there are nearly 2.5 million apps. There are another 1.8 million on the Apple App Store. The sheer volume of apps should come as no surprise given how large the market is. In 2019, mobile apps generated over […]
A study by Microsoft found that people lose attention after 8 seconds—shorter than a goldfish, who loses attention after 9 seconds. It can be hard to market towards people when you have such a short window of time to grab their attention and keep it. What content marketing tips will captivate your audience and keep […]
Over 627,000 businesses are started each year, making it increasingly difficult to stand out among the crowd. Which explains why so many businesses are consistently looking towards promotional marketing strategies to help draw in new customers. Still, you may feel intimidated or unsure of where to begin when it comes to these marketing techniques. You’re […]
An email newsletter is more than a marketing campaign — it’s the easiest way for you to let your customers know just how much you appreciate them. That said, not all newsletters are equal. Some campaigns can be instrumental in nurturing and building relationships with returning customers. But, when done incorrectly, a reoccurring newsletter can […]
If you have a website, but no one visits it, do you really have a site at all? A website with no users cannot accomplish whatever the goal of that site may be. So, the question is, how do you attract people to your website? Fortunately, driving online traffic to your site can be a breeze […]