When you’re starting a small business, a logo may be the last thing on your list of priorities. The truth is, a logo is much more than a symbol or image. It can convey so much to an audience with so little. Creating an original logo can have an unexpected, positive impact on your business. […]
About 280 billion emails are sent each day. Many of them are marketing emails sent by businesses to consumers. These numbers sound impressive until you pause to ask just how many of those emails get opened. A good deal of them hit junk inboxes, never to be seen again. In that case, you’re wondering, “Is […]
At last count, 4.1 billion people are using the internet regularly. That number has grown exponentially from where we were a decade ago when just 1.5 billion people were online. That growing digital population means it is vital for your business to have an exceptional website that’s on pace with web design trends and meets […]
These days, a social media presence is a must for just about every business. If you’re not using social media, or if you’re not using the right channels, you’re likely missing out on a ton of potential new customers. Figuring out how to use social media the right way can be tricky, whether you’re a […]
When starting your own company, you want to make sure it represents who you are and what you stand for. And developing the perfect brand identity is just the thing to help you do that. But what exactly is brand identity? And how do you go about developing one for your particular business? To take […]
Attracting leads is the biggest challenge for 65% of businesses. Most business owners struggle with marketing. Experienced marketers know that people need to hear about something several times (up to ten) before it really kicks in. However, they don’t have a plan to get their business in front of their potential customers that many times. […]