Imagine running a company that offers stellar products and has no trouble targeting the right audience. You also have a motivated team that’s aligned with your company’s vision. However, you can’t seem to get your brand in front of the right people online. Developing a strategy to boost online visibility goes a long way toward […]
When performing a Google search, 28.5% of people will click the first link. With each result going down the page, this percentage drops significantly. SEO is more important to businesses today than ever before. It’s vital to establish a strong online presence if you want to keep up with the competition. Link building is a key […]
Does your website appear on the second page of results? The third? If it’s not on the first page, you’ll lose the chance to generate traffic. In fact, only 0.63% of searches end with clicks on the second page. With search engine optimization (SEO), you can improve your rankings to reach new customers. Not convinced […]
When most of us try to grow our online business, we first focus on traffic. After all, more traffic equals more sales, right? While that might be true, it’s missing an easier option. You could get more sales without making any improvements to your traffic numbers. Read on to find out how. We’ll reveal the […]
Were you aware that the global SEO industry is going to be worth more than $122 billion by 2028? Anyone who owns a business needs to have a basic understanding of how SEO works so they can keep up in this digital world. If you don’t have anyone on your team who’s an expert at […]
When it comes to organic marketing, SEO is your best friend. In only a few years, SEO went from a fringe tactic to being central to 57% of marketing strategies for businesses. However, not all SEO strategies are successful, as there is too much variance between strategies, and businesses often overlook key components of their […]
The major difference between PPC and SEO is something many small business owners fail to understand. Their first instinct is to throw a lot of money at the challenge of online marketing without understanding how it works. Considering that 65 percent of consumers click on PPC ads and even more are influenced by the mechanics […]
Google handles close to 7 billion searches each and every day. If you’re hoping to gain traction with any type of marketing, it only happens when you crack this search engine code. Search engine optimization (SEO) is the way to go about it. Learning as much as you can about SEO keywords will help you take […]
Do you sometimes feel like your business gets lost among all the competitors in Google search results? It’s hard to make your business stand out, especially online. Some companies invest tens of thousands of dollars in Google Ads campaigns, and small businesses can sometimes find themselves struggling to keep up. Fortunately, there is an […]
The average American spends over six hours online daily. Your small business could be claiming a percentage of that time – and see a surge in growth as a result. But with billions of sites all vying for the same attention, how can you increase your website traffic? Here are five ways you can get […]