Crafting the perfect message for your audience is no easy feat. This is especially true when the competition is fierce. Many business professionals struggle with creating content that connects and converts. Yet, success in copywriting work is critical for standing out and persuading customers. Whether you’re a seasoned pro or new to the game, refining […]
The Power of Persuasion: How Creative Copywriting Can Transform Your Marketing Strategy
Imagine you were promoting your business’s products at a conference. The person you speak to says they’ll give you seven seconds to make your pitch. It sounds harsh, doesn’t it? Unrealistic, almost. But that’s the challenge for businesses working in the digital space. Seven seconds is the time you have to capture your visitor’s attention. […]
How Often Should You Add a New Blog Article to Your Website?
Google, by far the most widely used search engine, processes a staggering 8.5 billion searches every day. For your business’s website to be competitive, it’s critical to regularly update it with a blog article post. Blog articles are a huge factor in a website’s SEO or search engine optimization. A website with good SEO is […]
The Common Types of Websites for Businesses
Did you know that 57% of internet users say they wouldn’t recommend a company based on a poor website experience on mobile? Websites for businesses are a great way to advertise the brand. They also help potential customers find information about the products and/or services. To help you prepare for your chat with a professional […]
Hardening WordPress: 5 Tips to Protect Your WP Site
WordPress is one of the most popular website creation tools out there. Did you know that WordPress runs 34% of the entire internet? Since it’s so popular, hardening WordPress is also important. Security is the foundation of any website, without it, it could be hacked and taken over. Your information and security could be open to […]
Why you should update WordPress and plugins
WordPress is an open-source platform developed by a community of developers. With each new release, they fix bugs, add new features, improve performance and enhance existing features. If you do not update your WordPress site (and plugins), you are risking your website security and missing out on new features and improvements. If your website falls […]