About two out of three people prefer viewing beautifully designed content. In fact, your website’s design could have a 75% influence on your credibility. Without credibility, consumers won’t trust your brand. With that in mind, creating effective landing pages could prove essential to your success.
Here are seven factors you need to consider to create the best landing pages possible. Improving your landing pages can help you generate more leads and sales.
Generate more business with these landing page ideas today!
1. Consider the Purpose
Before rushing to improve your landing page design, consider why you’re creating the page in the first place.
If you don’t recognize the page’s purpose, your website visitors won’t either. Every component on the page needs to align with a specific purpose.
Think about the action you want consumers to complete on the page. Then, consider your:
- Call to action
- Headline
- Images
- Text
These elements should work together to help you generate more leads or sales.
2. Keep It Minimalistic
About 38% of people will stop interacting with a poorly designed site. Another 38.5% will judge your business based on how your site looks at a glance. When creating a landing page, you don’t need to make it flashy, however.
Instead, you need to make sure your landing page design is functional and appealing. With that in mind, consider taking a minimalistic approach.
Clear away clutter and give your pages space to breathe.
Otherwise, visitors won’t know which way to look.
3. Broadcast the Value
Once you determine the landing page’s purpose, consider the value you’re offering customers.
Focusing on your value can help you convince visitors to convert on the page.
Make sure your value is in the headline.
4. Make Sure It’s Mobile-Ready
Effective landing pages also consider the user’s online experience. Make sure your site is fast and mobile-ready.
If it’s not mobile-optimized, smartphone users will struggle to explore your content. They’ll leave without converting on the page.
5. Add Trust Signals
Encourage brand trust by adding trust signals to your landing page design. Trust signals like customer reviews can encourage new customers to give your business a try.
You can also add endorsements, certifications, and other recognitions.
6. Simplify Forms
You won’t generate conversions if your website landing page features a complicated form.
Remove any unnecessary fields. Instead, only ask for essential details.
Make sure your forms are optimized for mobile devices, too.
7. Test and Adjust
Once you apply these landing page ideas, test and adjust the page as needed. Testing and tracking can help you optimize the page.
Then, you can generate even more results to boost your ROI.
Design It Right: Use These 7 Tips for Effective Landing Pages Today
Effective landing pages can set your business up for growth and success. Start applying these landing page ideas right away. Then, test the results from your efforts before making informed improvements.
Need help improving your landing page designs? We’re happy to lend a hand.
Contact us today to get started!