Almost everyone makes regular searches online, but almost no one peruses all search engine results for information.
Under 7% of internet users are willing to go past the first page of Google after making a query. Only 5.59% of all Google clicks happen on the second and third pages. This is a far cry from the 71.33% that happen on page one!
Here, we’ll discuss strategies for the improvement of web page visibility, including:
- Landing page optimization
- Social media usage
- Copywriting techniques
- Consistent uploads
Read on to learn how you can boost your rankings.
Create Effective Landing Pages
Improvement of web page visibility relies on quality landing pages.
A landing page is a webpage that visitors are immediately directed to after clicking a link. This link can be from social media or advertisements. It also can be from organic traffic.
Landing pages have several possible goals, including:
- Driving sales
- Generating leads
- Delivering content
- Seeing how the market responds to content
- Downloading ebooks and resources
An effective landing page is clear and easy to navigate. Its design should be bold and high contrast. Multimedia content is a must-have and all text should be bold and clear.
Make sure to have:
- An obvious value proposition
- A single clear message on each landing page
- A quality call to action
- A good lead magnet
- Trust signals
- Headers
Optimize for mobile to reach a wider audience!
Leverage Social Media
Several social media platforms accommodate businesses. This can build your online presence across several channels. You’ll get more website traffic from a variety of sources.
Post product photos on Facebook and Instagram to show off what you’re offering. You can also put videos onto these platforms to demonstrate how your goods and services work.
Infographics are a great choice if you want to convey brand information. Whether they’re still or animated, they show why you stand out.
You also can link to your official blog posts on Facebook and Instagram pages. This doesn’t just keep you fresh in follower’s minds. It also is great for SEO optimization due to inbound traffic.
Upload Quality Content
All content on your website and social media should be:
- Industry-focused
- Written for your unique audience
- Fluff-free
- Educational
- Relevant to your services
- Short-form (paragraphs no more than three sentences)
- Well-formatted
It also should show an understanding of your reader’s values and pain points. This lets your content address their issues directly. You’ll stand out in the eyes of your audience when you provide them with real value.
Blog Consistently
Make sure that you post on both your blog and your social media consistently. Upload blog content once or twice a week.
Three to four social media posts a week will ensure that your followers think about you regularly. Make sure to use hashtags appropriately, too. This will get you more followers!
Prioritize Improvement of Web Page Visibility
Now that you know all about the improvement of web page visibility, it’s time to boost your business’s online presence.
Enfuse Creative Design is committed to helping businesses get seen online. We assist those looking to get more customers and strengthen their brand image. We stand out from others in the web design industry with nearly 30 years of service and memorable modern designs.
Contact our team to learn more about driving traffic and getting more engagement!