70% of B2C and 73% of B2B marketers use content as part of their marketing strategies. Educational content is among the most useful types of content.
When creating blog articles, videos, and other types of content, taking steps to educate customers is invaluable. Educational content can attract new visitors to your website while building trust and providing value to them first. At the same time, it can show them exactly why your products and services are needed.
Below we’ll show you how easy it can be to leverage the pull and power of educational marketing.
Why Create Educational Content?
A key part of a great content marketing strategy, educational content is content that provides value to your target audience by educating them. Educational content can be used to teach your audience about your industry, your products, or other related topics.
By creating educational content, you’ll provide value upfront. You’ll create a positive brand experience. You’ll only push for a sale later on.
Educational blog posts, videos, podcasts, infographics, and other types of content can help your audience see you as an expert in your industry. They’ll also learn about your products in an unintimidating way.
How to Start Using Educational Marketing
To make the most of educational marketing, there are some things to remember. Here’s what you should consider:
Choose the Right Topics
First, you’ll want to decide what you would like to educate your customers about.
Discussing industry trends and news or educating your customers on the fundamentals of your industry can be good places to start. You may also want to educate customers on how to solve specific problems or how your products work.
Understand Buyer Stages
Some people who land on your blog or watch a video will be brand new to the industry and won’t know the type of product they need. Others will already have an idea of what they’re looking for.
You should have an idea of the type of person you’re aiming to reach with any content you create. Consider creating content for people in various stages of the buying process.
Show Your Research
When creating educational content, back up the information you provide as much as possible.
Although you should be positioning yourself as an expert in your industry, you should also add statistics, link to authority websites, and provide sources. Providing well-researched and factual content will do the best job of educating your target audience.
Make It Readable
Carefully consider the formatting that you use when creating educational content. Unlike academic papers and technical reports, you should usually aim to use plain language when writing blog posts or creating other types of content.
Also, use easy-to-read formatting. You may want to break up paragraphs every few sentences and use bullet points and subheadings to make your blog content easier to digest.
Using Educational Marketing
To win over customers online, consider using educational marketing content. Educational marketing can provide a lot of value to your target audience while introducing them to your business at the same time.
If you need help with your marketing strategy, consider working with Enfuse. Since our inception in 1997, we have been delivering results and building long-lasting relationships with our clients.
Ready to start a project? Contact us today to learn more about how we can help.