Over 5 billion people are on social media for an average of over 2 hours per day.
If you’ve got a small business, engaging with your audience on social media is a must. This is how you build lasting relationships with followers to turn them into lasting customers. It’s also how you find new leads that you can turn into customers later on.
So, how do you boost engagement on social media?
In today’s post, we’ll give you some inspiration for interactive social media posts that’ ‘ll engage your audience. Keep reading and you’ll always have a quick way to get through to your followers.
Instagram Polls
Instagram polls take under a minute to create but will generate hours of engagement for your marketing team. Asking your followers a simple question, whether it be their opinion of your content or their favorite foods, polls can tell you a lot about your audience.
Getting to know your audience is integral to your ability to create the most effective marketing campaigns. It’s easy to get followers to click on one of the poll options, then you get valuable engagement and even more valuable information.
Giveaways
Everyone likes getting free stuff. Holding giveaway contests with posts on Facebook, Instagram, and X will stir your audience into a frenzy. These types of posts will help your social media algorithm-the more people who participate, the more attention your post will get.
The easiest way to get more attention on your giveaway is to ask your current followers to tag a friend in the comments for a chance to win. As more and more people comment, your giveaway will receive more and more attention.
Live Q&A
Going live on social media is a great way to interact more directly with your followers. The problem that many social media users have is that they don’t have a great content plan for entertaining their followers when they go live.
When you go live for a Q&A, however, you let your audience create the content for you. In a post, let your followers know that you’re going to do a Q&A in a few days so that they can be ready and come up with some questions. All you need to do after that is go live and answer them.
You’re always trying to get to know your audience, but this is a great way to let them get to know you. As a result, they’ll feel like they understand you a bit better, which will increase brand loyalty.
Interactive Social Media Posts for the Win
These are a few of the many interactive social media posts you can use to your advantage. Whether it’s interactive games or a simple Q&A, there’s so much you can do to increase social media engagement. In turn, you’ll turn followers into loyal brand enthusiasts and customers.
If you need help with your social media or other digital marketing tactics, hiring a great advertising firm is the solution. Contact Enfuse Creative Design for help with everything from web design and social media to SEO and review management.