Over 627,000 businesses are started each year, making it increasingly difficult to stand out among the crowd. Which explains why so many businesses are consistently looking towards promotional marketing strategies to help draw in new customers.
Still, you may feel intimidated or unsure of where to begin when it comes to these marketing techniques. You’re not alone. Many businesses face the same struggles, but by following some of the tips listed below you’ll find promoting your business is easier than it seems.
Finding the Right Kind of Promotional Marketing
Before we dive into promotional marketing techniques, it’s important to know that every business is unique and therefore every business will get different results from different strategies.
The key is to look towards your data and analytics to learn which methods are truly helping your business and which are not.
We also suggest taking the time to identify your target market. Learn as much about your target market as you can before starting any marketing efforts, as this will help clarify which platforms and content types may be effective.
Hold a Contest
You’ll find that at the heart of every promotional strategy is a strong incentive. People simply won’t give you their time without something in it for them, which is why contests are a great strategy to implement.
Not only can a contest encourage a consumer to buy, but it can also be used as leverage to help them spread the word. Consider a contest that involves social media engagement as part of the fun, but be sure to stay within platform rules.
Post Sale Surveys
Feedback is your best friend when it comes to promotional strategies. Not only does it give you the opportunity to enhance your brand, but it can also bring some clarity on which marketing avenues are working for you.
Consumers also love knowing that you’re taking every opportunity you can to provide them with better value and customer service.
Email Marketing
While many follow the false belief that email marketing is dead, it actually continues to be one of the leading marketing efforts with the strongest ROI.
By taking a bit of time to learn how to craft an enticing email (or hiring someone that does) you’ll find that your emails build strong consumer relationships and can even encourage better brand loyalty.
Turn to the Professionals
The world of marketing and promoting is constantly evolving, taking a good chunk of your time and energy. Which is why many businesses turn to marketing professionals to do the heavy lifting for them.
Whether it’s crafting an annual marketing plan or enhancing your business’s website design, a marketing agency can help you get the exposure you’re looking for.
The Right Team
Having the right team to back you with promotional marketing can make all the difference, especially when working with those that are experienced in helping businesses expand.
If you’re looking to increase your marketing outreach, contact us today to see how we can be of assistance.