Did you know that over half the world uses social media? If you’re counting, that’s more than 4.2 billion people.
If you own a business, you want to get the word out about your product to as many people as you can. In today’s market, social media is one of the best ways to do that. It’s inexpensive and can offer a wide reach.
You may already have Instagram and Facebook accounts, but you may not be reaching as many followers as you’d like. A few great post ideas could change that in a hurry.
Your followers want to be engaged. They want a reason to share your post with their followers, who may then become your followers—and, with any luck, your customers.
Keep reading for ideas that will make your social media content pop.
Post Ideas to Engage and Grow Your Followers
Whatever your business, you want to sell it. Posts about your product are a great way to let your social media followers know what you can do for them. While informative, posts about your product are not particularly interactive.
Here are some great ideas for engaging your followers and keeping your Instagram or Facebook feeds fresh.
User-Generated Content
Who doesn’t love to see their content shared online? Your business surely benefits when users post about your product on their own feeds. Why not offer user-generated content on your business feed?
Solicit photos or videos of your followers with your product. Ask for testimonials or reviews. All of these will show potential consumers that people just like them love what your business is selling.
To maintain customer goodwill, don’t forget to give credit when using any content shared by your followers.
Giveaways
Who doesn’t love to get something for free? A giveaway is a great way to make your product known to potential shoppers and maybe even pull in some new customers.
You can offer a free product, engagement with those involved with your product, or swag. You could even offer free services.
Make sure to tell your followers how to participate in your giveaway. Should they tag someone they know, post about the giveaway in their Instagram stories, or simply like your post?
Once you have a winner, create a Facebook or Instagram post to share the happy news.
Answer Frequently Asked Questions
Your followers may have questions about your product. In fact, you may hear the same questions over and over.
You can create Facebook posts or Instagram posts where your followers can post any questions they have about your service or product. You don’t have to answer all the questions, just the ones that turn up most frequently.
Another great venue for answering follower questions is to do an Instagram Live session or a Facebook Live session. This is a great way to get some real-time interaction with your followers.
Social Media Marketing FTW
These are just a few of the many great post ideas out there for engaging with your followers. You can also consider polls, contests, or a look behind the scenes at your business. The only limit for post content is your imagination.
Are you looking for help with your social media marketing? Contact us today to find out what we can do to increase your social media following.