About 62% of marketers plan to increase their content marketing budgets for the next year. However, not many marketers know how often they should post blog articles on their websites. Neglecting to consider your post frequency could affect your search engine optimization (SEO) efforts.
Without strong search engine rankings, consumers might not find your brand during an online search.
How often should you post blog content on your website? Read on to find out.
Ideal Frequency
Is there an ideal post frequency for blog articles? Some marketers post between two to four times a way to generate:
- Brand awareness
- Website traffic
- Leads/sales
However, your niche can affect how often you should post. If you’re in a more competitive niche, you might need to post four to six times a week. Otherwise, consumers might not find your content among a sea of other posts.
Companies that blog have 434% more index pages than those that don’t. Combining your SEO and content marketing strategies can help you appear for more searches.
If you’re blogging for SEO purposes, make sure you’re prioritizing quality over quantity.
Factors to Consider
When determining how often you should post blog articles, there are five factors you’ll need to consider. Review these factors to determine your own post schedule.
1. Goals
First, take the time to outline your specific content marketing goals. For example, you might prioritize:
- Generating website traffic
- Gaining brand visibility
- Establishing your credibility
- Gaining brand trust/loyalty
- Increasing online leads and sales
- Improving search engine rankings
For example, you might want to cover an array of topics targeting different keywords to improve search engine rankings. If SEO is your primary goal, however, you won’t want to rush. Otherwise, you could compromise quality over quantity.
2. Niche
Look at the other businesses within your niche. Consider how often they’re posting.
Consider the movement within your industry, too. If there’s a lot of fresh news to cover, you’ll want to provide consumers with updated information and content more often.
3. Resources
Do you have the marketing budget and team necessary to create four new blogs every week? If not, you might reduce your post frequency. You can also hire an agency to create content for you.
4. Audience
If your customers have a lot of questions, you might want to make content more often to provide them with the information they need.
Make sure you’re providing consumers with valuable information, though. Otherwise, they might turn to another business.
5. Existing Content
Think about how many blog posts are already on your blog. You might need to update old posts frequently if the information is no longer relevant.
Google looks for pages that were recently updated.
Make sure to link to other blog posts within your new articles to improve internal linking as well.
Start Creating New Blog Articles for Your Business Today
To recap, how often should you post new blog articles on your website? It can vary based on your goals, industry, and audience. Consider working with an experienced agency to determine your ideal post frequency.
With help, you can improve your SEO rankings to reach new customers.
Eager to get started? Contact us today to schedule a call.