You only have seven seconds to make a strong first impression with customers. Within those seven seconds, consumers will decide if they can trust your brand. If your brand is old, outdated, and unattractive, you could scare away leads. Before that can happen, consider working with a branding agency this year. A top-notch agency can set your business up for success.
Not sure who to hire? Use these tips to find the best branding company around today!
1. Gather Referrals
First, turn toward your professional network. Ask if anyone can refer you to a branding company.
Start building a list of agencies to research further.
2. Look for Industry-Specific Experience
Visit each company’s BBB profile or website to learn about their experience. Try to find a branding firm with experience in your industry. Look at some of the branding projects they’ve worked on for businesses like yours.
Their years of hands-on branding experience could speak to their ability to help your business.
3. Explore Their Diverse Portfolio
Check each branding company’s portfolio. Make sure their branding abilities are diverse. Find a company capable of designing with different tones, styles, or messages in mind.
If their portfolio isn’t diverse, your brand might fade into the background.
Instead, they should help your brand stand out from competing businesses in your industry.
4. Consider Their Reputation
Finding a branding agency that already has a strong professional reputation. Read customer reviews on their BBB or Google My Business profiles. Look for comments about the company’s professionalism and responsiveness.
5. Look for Communication
It’s important to find a company that will communicate with you every step of the way. They should keep you up-to-date while working on your branding.
Ask the company how they plan on communicating with you. Determine how often you’ll receive updates. Otherwise, you might not realize they’re failing to meet your expectations until it’s too late.
6. Discuss Their Process
Make sure to ask each branding firm about their process. How will they get started?
The company should start by learning as much as possible about your business. They should consider your target audience, too. Otherwise, they’ll struggle to develop a brand that appeals to your ideal customer.
Make sure they’ll create brand guidelines for your business. You’ll have an easier time maintaining brand consistency. Brand consistency across all platforms could boost revenue by 23%.
Find a company that has an efficient brand in place as well.
7. Consider Their Success
An experienced branding company will want to show off their success. Ask how they’ve helped their clients build brand awareness. Consider what key performance indicators they’ve tracked, too.
Ask the agency how they plan on improving your ROI with a strong branding campaign. Their case studies can prove their abilities.
Boost Your Brand: 7 Tips for Choosing the Best Branding Agency
Don’t make the mistake of hiring the first branding agency you call. Instead, use these tips to vet your options. With these tips, you can feel confident you’ve found the best branding firm.
Their experience and expertise can set your business up for success.
Eager to get started? We can’t wait to help.
Start a project with our team today.