When it comes to B2B marketing, social media is one of the best tools you can take advantage of. This serves as a cost-efficient opportunity to nurture new leads.
Regardless of how you acquire your leads, your B2B landing page needs to be fine-tuned. We’ve created a brief guide full of B2B landing page best practices that can take your performance to new heights. Let’s dive in.
Understand Your Audience
To maximize your B2B lead generation, it’s crucial to understand your audience.
This will help you create messages they resonate with. You can consult past analytics data to determine how they interact with your brand. This will also help conclude what marketing tactics work best.
For instance, do they respond well to urgency, do they need more information before they make their decision?
Create a Compelling Call to Action
No matter how useful your product or service is, you can’t expect people to pay for it if you don’t have a compelling call to action. You should avoid canned phrases like “click here” or “continue.”
Instead, use terminology like “Book a demo” or “Schedule a consultation.” CTA placement matters, as well.
You should position your initial CTA above the fold so users don’t have to scroll. If they don’t encounter the first CTA until they navigate through the page, they might not convert.
Use a Powerful, Relevant Image
The images you use on your landing page for B2B are just as important as the copy. This is a great opportunity to showcase your product or service. Doing so goes a long way toward helping users understand how it works.
Using photos of real people is another effective strategy. When appropriate, feel free to leverage video content to provide greater insight into how your audience can use your product or service.
Always compress your images as much as possible when uploading them to your site. This will help minimize load times and decrease your bounce rate.
Showcase the Problems You Can Solve
Here’s where you can get creative with your landing page copy. This is your chance to paint a vivid picture of how your brand can solve your audience’s problems.
It’s important to empathize with your audience when writing this content, though. The last thing you want is for it to feel overly sales-oriented.
Leverage Customer Testimonials
Customer testimonials can help put your visitors’ minds at ease. B2B sales often involve high-ticket transactions. People are more reluctant than normal to make purchases.
You can leverage past reviews to showcase the potential results your audience can get. This becomes notably effective if you’ve worked with high-profile clients.
Optimize Your B2B Landing Page
At first, maximizing your conversion rate might seem impossible. It’s simpler than most people think, however. The above advice can help you optimize your B2B landing page and exceed your target metrics.
Ready to get started? Speak with a representative from Enfuse Creative Design today. Our team of professionals can assess your situation and connect you with the best solutions.