A startup founder sits at their desk, surrounded by sticky notes and half-empty coffee cups. Their company’s website traffic has plateaued, and user engagement is dropping. They know their product is solid, but their online presence isn’t doing it justice.
As they open yet another tab filled with conflicting advice on content strategy, they realize it’s time for a structured approach to revamp their website’s content.
Are you in a similar situation? We can help. Read on to find out how to create a website content plan.
Know Your Goals and Define Your Audience
Start by figuring out the main objectives of your website content. Are you aiming to improve general brand awareness, drive more traffic, increase sales, or educate your audience?
Having a clear set of goals helps you create content with purpose, ensuring that each piece works toward achieving your broader business objectives. Equally important is defining your target audience. Take time to build detailed buyer personas that reflect the:
- Demographics
- Behaviors
- Pain points
of your ideal customer. Understanding your audience’s needs, challenges, and preferences gives you the opportunity to generate content that resonates with them on a deeper level.
Choose Your Digital Content Creation Types
Different content types serve various purposes, so selecting a variety of formats can help engage users at different stages of their journey and cater to multiple learning styles.
Evaluate what types of content best communicate your message. For instance, blog posts are excellent for:
- Delivering in-depth information
- Establishing thought leadership
- Improving SEO
They provide flexibility in covering a range of topics while targeting relevant keywords to boost your site’s search engine rankings.
Videos are perfect for visual learners and can be used to showcase:
- Product demonstrations
- Customer testimonials
- Behind-the-scenes looks at your business
Online Content Management: Create a Content Calendar
By mapping out your website content calendar in advance, you can avoid the last-minute scramble for ideas and maintain a steady flow of high-quality material that engages your main audience and supports your overall business goals.
Figure out the output frequency. Whether you’re planning to publish daily, weekly, or monthly, it’s important to set a realistic schedule that balances consistency with your team’s capacity.
Then, populate your calendar with key topics, keyword targets, content types, and the platforms where each piece will be shared.
SEO Optimization
If you want your content to actually be seen, you’ll need to pay attention to SEO. Start with doing keyword research for your content marketing strategies. Make sure these keywords are naturally integrated into your content, without overstuffing or forcing them.
Use plenty of headings and subheadings to break up text and make your website content easier to read for your readers and search engines. Add internal links to guide readers to related articles on your website, which also helps with SEO by keeping users engaged longer.
External links to high-authority sites can further boost the credibility and search ranking of your content.
Website Content Plan: Start Today
Now that you know how to put together a website content plan, there’s no time to waste.
Do you need more help beyond this website strategy guide? Enfuse Creative Design has been helping business owners like you reinvent your online presence since back in 1997.
Give us a call to get started.