Do you sometimes feel like your business gets lost among all the competitors in Google search results? It’s hard to make your business stand out, especially online. Some companies invest tens of thousands of dollars in Google Ads campaigns, and small businesses can sometimes find themselves struggling to keep up. Fortunately, there is an affordable way to ensure your business stands out on the crowded search engine results page.
Many companies turn to outsourced SEO services to put their business on the front page of Google search results. Why do businesses outsource SEO instead of doing it in-house? It has to do with time and effort.
In the article below, you’ll find a list of things to consider when you’re deciding whether to outsource SEO projects. Read on to ensure you’re aware of all that goes into search engine optimization.
Keyword Research Takes up a Considerable Amount of Time
To those who aren’t familiar with SEO blog writing, it may seem like an easy job that can be done in a few hours. The truth is, writing effective SEO articles is a multi-step process that can take up your whole week if you don’t outsource your SEO efforts. First, you’ve got to conduct keyword research. This requires that you become familiar with an SEO tool like Ahrefs.
Once you’ve identified a keyword or keyphrase that you think you can rank for, you’ll have to search that keyword or keyphrase in Google and find out what types of posts are ranking on the first page. Are they lists or how-to guides? How long are they?
These are the questions you’ll have to answer. If you decide to outsource SEO services, you can let someone else handle this research for you.
Finding Backlinks Takes Time and Requires Connections
A backlink is a link on another website that leads back to your website. An SEO outsourcing company will generally find backlinks for you as part of its service package. Backlinks are a great way to help your content move up the search results page.
These companies have the time to email marketers at other companies and publications and ask for backlinks. Outsourcing SEO agency companies also generally know who to reach out to to get these backlinks. It is possible to find backlinks on your own, but outsourcing this work to an SEO company is a more efficient use of resources.
Now You Know Why Companies Choose Outsourced SEO Services
Unless you employ an SEO expert who had plenty of time to write blogs and perform keyword research, it’s usually a good idea to go with outsourced SEO services. Even if you do have a dedicated SEO marketer on your team, an SEO agency can help take some of the work off their plate. If you’re ready to kick your SEO efforts into overdrive, you can get in touch with the SEO experts at Enfuse.