Are you looking to build awareness for your small business and a raving customer base? Did you know that failing to connect with customers is one of the biggest reasons that small businesses fail? Creating a strong brand will help your business build serious rapport with your customers. Read on to learn five tips for […]
Positioning your business to rank higher on Google sounds daunting to someone starting a website for the first time. However, that’s mostly due to the fancy jargon. The basics of Google positioning actually aren’t that complicated. Ranking higher isn’t about writing in a weird language or putting enough keywords in the article. In fact, those […]
Are you unsure if GDPR will impact your website (it probably does!)? GDPR is short for General Data Protection Regulation, a European Union law that took effect May 25, 2018. First off, we should mention we aren’t lawyers; nothing on this website should be considered legal advice. The General Data Protection Regulation (GDPR) is a […]
You have a product, you have a team, and you have sales goals. But do you have a brand? Sure, you have a company, but that doesn’t necessarily mean you have a brand. A business is often cold and faceless where a brand is warm and interactive. If you’ve yet to start building brand awareness, […]
In 2015, 96% of businesses used social media marketing. By now, that number has to be closer to 100%. And if you own a business, social media should be playing a crucial part in your marketing strategy. The name of the social media game is to get followers. But how do you accomplish this with […]
As many business owners know, having a good brand design can make all the difference in the world. Why? For starters, this helps you stand apart from your competitors visually. Additionally, a consistent brand image can be used to influence your target audience’s perception of you. Keep in mind that a brand is about more […]