WordPress is an open-source platform developed by a community of developers. With each new release, they fix bugs, add new features, improve performance and enhance existing features. If you do not update your WordPress site (and plugins), you are risking your website security and missing out on new features and improvements. If your website falls […]
When starting your own company, you want to make sure it represents who you are and what you stand for. And developing the perfect brand identity is just the thing to help you do that. But what exactly is brand identity? And how do you go about developing one for your particular business? To take […]
The world of search engine optimization is constantly evolving. Are the tactics you and your brand employ still up to par with what Google and your audience expect? Here are five SEO best practices in 2018 to help you get up to speed. 1. Structured Data Within the last year or so, many search engine […]
Attracting leads is the biggest challenge for 65% of businesses. Most business owners struggle with marketing. Experienced marketers know that people need to hear about something several times (up to ten) before it really kicks in. However, they don’t have a plan to get their business in front of their potential customers that many times. […]
There are over 67,000 Google searches every second. With potential traffic like that, your site’s search engine placement is more important than ever. But how exactly can you improve your websites rank? Here are 3 ways to boost your SEO so your site will rank higher and your business will attract more customers. Mobile First […]
Are you looking to build awareness for your small business and a raving customer base? Did you know that failing to connect with customers is one of the biggest reasons that small businesses fail? Creating a strong brand will help your business build serious rapport with your customers. Read on to learn five tips for […]
Positioning your business to rank higher on Google sounds daunting to someone starting a website for the first time. However, that’s mostly due to the fancy jargon. The basics of Google positioning actually aren’t that complicated. Ranking higher isn’t about writing in a weird language or putting enough keywords in the article. In fact, those […]
Are you unsure if GDPR will impact your website (it probably does!)? GDPR is short for General Data Protection Regulation, a European Union law that took effect May 25, 2018. First off, we should mention we aren’t lawyers; nothing on this website should be considered legal advice. The General Data Protection Regulation (GDPR) is a […]
You have a product, you have a team, and you have sales goals. But do you have a brand? Sure, you have a company, but that doesn’t necessarily mean you have a brand. A business is often cold and faceless where a brand is warm and interactive. If you’ve yet to start building brand awareness, […]
In 2015, 96% of businesses used social media marketing. By now, that number has to be closer to 100%. And if you own a business, social media should be playing a crucial part in your marketing strategy. The name of the social media game is to get followers. But how do you accomplish this with […]