Almost everyone makes regular searches online, but almost no one peruses all search engine results for information. Under 7% of internet users are willing to go past the first page of Google after making a query. Only 5.59% of all Google clicks happen on the second and third pages. This is a far cry from […]
It’s no secret that social media has drastically reshaped the way our society functions. It’s easier than ever to stay in touch with people we know and connect with those we don’t. There are also countless marketing opportunities that businesses can leverage. However, it’s crucial to understand which social media network is best to focus […]
Imagine running a company that offers stellar products and has no trouble targeting the right audience. You also have a motivated team that’s aligned with your company’s vision. However, you can’t seem to get your brand in front of the right people online. Developing a strategy to boost online visibility goes a long way toward […]
Crafting the perfect message for your audience is no easy feat. This is especially true when the competition is fierce. Many business professionals struggle with creating content that connects and converts. Yet, success in copywriting work is critical for standing out and persuading customers. Whether you’re a seasoned pro or new to the game, refining […]
If you’ve poured energy into driving traffic to your website but aren’t seeing the sales you want, the problem could be your lead generation landing page. A landing page persuades visitors to take action. However, not all pages are up to the task. In fact, many landing pages don’t convert well because of their poor […]
The internet is more popular now than ever before, with more than 5.44 billion people using it worldwide. If you’re trying to run a successful business, you need to make good use of your online platforms. Landing pages can be very helpful, but only if they’re done right. Understanding the best practices will help you […]
As you scroll through your Facebook feed, you notice a post that makes you stop in your tracks. It’s bright, it’s bold, and it asks a question that you can’t help but answer. “What’s the most unusual place you’ve ever found inspiration?” The comments section is buzzing with stories ranging from mountaintop epiphanies to ideas […]
According to Word Stream, there are around 200 million business profiles on Instagram. There’s no denying that Instagram is a valuable tool for businesses everywhere. It offers you the chance to identify customers, learn more about them, and connect with them on a human level. In turn, you can develop brand awareness and even boost sales […]
The initial website landing page is your first digital handshake with a potential customer. Unfortunately, with over 1 billion active websites worldwide, the competition is fierce and the stakes are high. A well-designed landing page can make all the difference in turning your inbound traffic into actual sales. If you’re interested in learning how to […]
75% of marketers believe in inbound marketing as an effective way to market a business. Running a small business requires you to find innovative ways to get ahead. If you’re confident in your business and the products/services you provide, inbound marketing is the best way to attract new customers. That’s not to say that inbound […]