As you scroll through your Facebook feed, you notice a post that makes you stop in your tracks. It’s bright, it’s bold, and it asks a question that you can’t help but answer. “What’s the most unusual place you’ve ever found inspiration?” The comments section is buzzing with stories ranging from mountaintop epiphanies to ideas […]
According to Word Stream, there are around 200 million business profiles on Instagram. There’s no denying that Instagram is a valuable tool for businesses everywhere. It offers you the chance to identify customers, learn more about them, and connect with them on a human level. In turn, you can develop brand awareness and even boost sales […]
The initial website landing page is your first digital handshake with a potential customer. Unfortunately, with over 1 billion active websites worldwide, the competition is fierce and the stakes are high. A well-designed landing page can make all the difference in turning your inbound traffic into actual sales. If you’re interested in learning how to […]
75% of marketers believe in inbound marketing as an effective way to market a business. Running a small business requires you to find innovative ways to get ahead. If you’re confident in your business and the products/services you provide, inbound marketing is the best way to attract new customers. That’s not to say that inbound […]
When performing a Google search, 28.5% of people will click the first link. With each result going down the page, this percentage drops significantly. SEO is more important to businesses today than ever before. It’s vital to establish a strong online presence if you want to keep up with the competition. Link building is a key […]
If you want to beat the competition, you need a strong online presence. If you want to really stand out from the rest, you might consider custom web application development. Custom web applications are tailored solutions to help boost efficiency, engagement, and competitiveness. Still not convinced? This article will highlight three of the most compelling […]
Over 5 billion people are on social media for an average of over 2 hours per day. If you’ve got a small business, engaging with your audience on social media is a must. This is how you build lasting relationships with followers to turn them into lasting customers. It’s also how you find new leads […]
Does your website appear on the second page of results? The third? If it’s not on the first page, you’ll lose the chance to generate traffic. In fact, only 0.63% of searches end with clicks on the second page. With search engine optimization (SEO), you can improve your rankings to reach new customers. Not convinced […]
There’s a reason why experts say without brand awareness there’s no way a business can achieve sustainable growth. Branding isn’t just about simple recognition and recall. It’s often about associating a particular emotion with a product, service, or business. Whether positive or negative, emotions can be powerful guiding voices in a buying decision. Unfortunately, learning […]
When it comes to online marketing, businesses are always trying new ways to connect with people and turn them into loyal customers. But how is this possible with so many different things fighting for everybody’s attention? One powerful strategy is the inbound marketing funnel. It’s like a map that takes strangers and turns them into fans by guiding […]