Over 5 billion people are on social media for an average of over 2 hours per day. If you’ve got a small business, engaging with your audience on social media is a must. This is how you build lasting relationships with followers to turn them into lasting customers. It’s also how you find new leads […]
Does your website appear on the second page of results? The third? If it’s not on the first page, you’ll lose the chance to generate traffic. In fact, only 0.63% of searches end with clicks on the second page. With search engine optimization (SEO), you can improve your rankings to reach new customers. Not convinced […]
There’s a reason why experts say without brand awareness there’s no way a business can achieve sustainable growth. Branding isn’t just about simple recognition and recall. It’s often about associating a particular emotion with a product, service, or business. Whether positive or negative, emotions can be powerful guiding voices in a buying decision. Unfortunately, learning […]
When it comes to online marketing, businesses are always trying new ways to connect with people and turn them into loyal customers. But how is this possible with so many different things fighting for everybody’s attention? One powerful strategy is the inbound marketing funnel. It’s like a map that takes strangers and turns them into fans by guiding […]
Did you know that hackers breach an average of 30,000 websites daily? If you don’t have website security, you can’t protect your business or your customers. Without the right security strategy, you could end up with a bad reputation and money-losing business. You should hire WordPress security services to keep your website secure. These five […]
When most of us try to grow our online business, we first focus on traffic. After all, more traffic equals more sales, right? While that might be true, it’s missing an easier option. You could get more sales without making any improvements to your traffic numbers. Read on to find out how. We’ll reveal the […]
Imagine you were promoting your business’s products at a conference. The person you speak to says they’ll give you seven seconds to make your pitch. It sounds harsh, doesn’t it? Unrealistic, almost. But that’s the challenge for businesses working in the digital space. Seven seconds is the time you have to capture your visitor’s attention. […]
70% of B2C and 73% of B2B marketers use content as part of their marketing strategies. Educational content is among the most useful types of content. When creating blog articles, videos, and other types of content, taking steps to educate customers is invaluable. Educational content can attract new visitors to your website while building trust and providing value to […]
The numbers are in, and California business owners are struggling. Falling sales, shrinking access to capital, and regulatory burdens all mean that now is a difficult time for SME owners in the Golden State. No matter the shape or size of your business, the most effective way to get back in the black is to […]
Website security is something that your business should be prioritizing. A big reason for this is that 43% of all cyber attacks target small businesses. If you own a small business, you may be curious as to how to make a website secure. This guide gives you four big tips that you can use. 1. […]