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Blog vs. Article: What is the Difference?

A curious phenomenon has emerged in recent years: people use social media, but don’t trust it. For decades, parents have been teaching their children not to trust everything they see on the Internet. Just because a blog article says something–such as confirming one’s bias–doesn’t mean it’s true. A blog makes people imagine opinions, while blog […]

Starting a New Website for Your Business

The Comprehensive Guide to Starting a New Website for Your Business In today’s digital era, having a strong online presence is crucial for any business’s success. One of the first steps in establishing your brand on the internet is creating a website. This guide will provide you with a comprehensive overview of the process of […]

3 Popular Copywriting Techniques You Should Try

One of the top goals of content marketing is to build relationships with customers. About 83% of marketers say it’s better to focus on quality over quantity when creating content, though. If you lack the necessary copywriting skills, your content might not resonate with readers.  Here are three advanced copywriting techniques you can use to […]

4 Tips to Turn Your Website Into an Inbound Marketing Machine

Mature companies achieve 133% greater revenue compared to others. In fact, companies with mature lead-generation practices achieve better sales productivity and higher revenue growth. If your website isn’t optimized for inbound marketing opportunities, you could miss the chance to grow.  Here are four tips you can use to turn your business into a lead-generating machine. With […]

2023 Web Design Trends: What You Need to Know

About two out of three people prefer reading beautifully designed content. In fact, your website’s appearance has a 75% influence on your brand’s credibility. Neglecting the latest web design trends could hurt your brand’s reputation. Here are the top 2023 web design trends to consider applying to your company website. Applying these trends can help […]