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A Marketer’s Guide to Landing Page Types

Websites with 40 or more landing pages generate 12x more leads. The importance of a landing page can’t be overstated. It’s one of the most effective ways to increase conversions, generate more leads, and gain more sales. There are several types of landing pages, and each has its purpose. Having these pages on your site can help you achieve […]

Blog vs. Article: What is the Difference?

A curious phenomenon has emerged in recent years: people use social media, but don’t trust it. For decades, parents have been teaching their children not to trust everything they see on the Internet. Just because a blog article says something–such as confirming one’s bias–doesn’t mean it’s true. A blog makes people imagine opinions, while blog […]

Starting a New Website for Your Business

The Comprehensive Guide to Starting a New Website for Your Business In today’s digital era, having a strong online presence is crucial for any business’s success. One of the first steps in establishing your brand on the internet is creating a website. This guide will provide you with a comprehensive overview of the process of […]

3 Popular Copywriting Techniques You Should Try

One of the top goals of content marketing is to build relationships with customers. About 83% of marketers say it’s better to focus on quality over quantity when creating content, though. If you lack the necessary copywriting skills, your content might not resonate with readers.  Here are three advanced copywriting techniques you can use to […]