When most of us try to grow our online business, we first focus on traffic. After all, more traffic equals more sales, right? While that might be true, it’s missing an easier option. You could get more sales without making any improvements to your traffic numbers. Read on to find out how. We’ll reveal the […]
Imagine you were promoting your business’s products at a conference. The person you speak to says they’ll give you seven seconds to make your pitch. It sounds harsh, doesn’t it? Unrealistic, almost. But that’s the challenge for businesses working in the digital space. Seven seconds is the time you have to capture your visitor’s attention. […]
70% of B2C and 73% of B2B marketers use content as part of their marketing strategies. Educational content is among the most useful types of content. When creating blog articles, videos, and other types of content, taking steps to educate customers is invaluable. Educational content can attract new visitors to your website while building trust and providing value to […]
The numbers are in, and California business owners are struggling. Falling sales, shrinking access to capital, and regulatory burdens all mean that now is a difficult time for SME owners in the Golden State. No matter the shape or size of your business, the most effective way to get back in the black is to […]
Website security is something that your business should be prioritizing. A big reason for this is that 43% of all cyber attacks target small businesses. If you own a small business, you may be curious as to how to make a website secure. This guide gives you four big tips that you can use. 1. […]
How often do you research products and services online, only to change your mind after reading a customer review? Online reviews can sway our buying decisions more often than people realize. They can even make people decide whether to trust your company. Neglecting review monitoring and management could harm your business. With review management services, you can […]
Websites with 40 or more landing pages generate 12x more leads. The importance of a landing page can’t be overstated. It’s one of the most effective ways to increase conversions, generate more leads, and gain more sales. There are several types of landing pages, and each has its purpose. Having these pages on your site can help you achieve […]
When it comes to B2B marketing, social media is one of the best tools you can take advantage of. This serves as a cost-efficient opportunity to nurture new leads. Regardless of how you acquire your leads, your B2B landing page needs to be fine-tuned. We’ve created a brief guide full of B2B landing page best […]
Copywriting is more than an art. It is a science that taps into people’s emotions to drive engagement. It is essential to know some copywriting techniques because nearly 80% of people admit to skimming instead of reading an entire blog post. Unless you sharpen your writing prowess to draw consumers in, many people will ignore […]
Did you know that a typical landing page has an average conversion rate of 9.7%? This percentage may fluctuate to as low as 3% or as high as 11.45%, depending on your unique business sector. Conversions are those vital actions taken by site visitors to make a purchase, complete a contact form, or sign up for […]