About 53% of mobile website visitors will leave a page that takes over three seconds to load. In fact, bad mobile optimization annoys 48% of users. Without mobile-first design, you could miss a chance to appeal to mobile consumers.
On the fence about investing in website development services to optimize your site this year? Here are five benefits of mobile-first web design to consider first.
Read on before making a choice with your company’s future in mind today!
Appeal to More People
Nearly 60% of users won’t recommend a company with poor mobile web design. Optimizing your website with mobile devices will help you to appeal to more consumers. After all, more people are spending time on their phones daily.
You can appeal to consumers while they’re on the go and in the mood to shop. You could have an easier time attracting them to your business as a result.
If your website isn’t optimized for mobile phones and tablets, however, you could alienate those customers. They might abandon their carts, costing you potential sales.
Provide a Better UX
A strong user experience (UX) indicates your website is easy to read, navigate, and use across all devices. Optimizing your website for mobile devices can improve the user’s experience with your website and brand.
Improving the UX can benefit your search engine rankings. It can also help you generate more leads and sales.
Improve SEO Rankings
Search engine optimization (SEO) can help your branded content and web pages rank higher on search engines. Higher rankings can help you generate more website traffic, leads, and sales. Ranking ahead of competitors can boost your brand’s credibility in the industry, too.
Google will check the mobile version of your website first before determining your rankings. If your site isn’t optimized for mobile devices, your rankings could drop!
Before that happens, consider investing in website development services this year.
Support Social Media Marketing
Most social media users explore their favorite platforms from their mobile devices. Having a mobile website will support your social media marketing strategy.
Otherwise, mobile users who click on a link to your website from your social media profile could struggle to explore your site.
Strengthen PPC Advertising
Google Ads also checks the landing page experience you offer when determining your pay-per-click (PPC) advertising quality score. A low quality score can hurt your ad placement. It can also increase the cost-per-click for your campaigns, impacting your ROI.
A mobile website will benefit your PPC advertising campaigns. You can improve your rankings to reach new customers. Meanwhile, your mobile-ready landing page will help you generate more conversions, boosting your ROI.
Go Mobile: Start Investing in Mobile-First Design Today
Don’t let your outdated website hurt your digital marketing strategy. Instead, invest in mobile-first design services this year. Improving your mobile website can help you improve the user’s online experience with your brand.
You’ll have an easier time generating leads and sales as a result.
Ready to get started? We’re here to help.
Contact us today to learn more.