The first step to converting visitors into paying customers is through your landing pages.
Unlike a website home page, building a landing page that works can boost conversation rates by 300%. The best landing pages convert 6% of incoming traffic. Yet, users are put off by poor design and a lack of a clear call to action.
This article offers landing page tips that will impact your bottom line.
Read on to learn about copywriting and keeping your content concise. See how to set clear goals. And discover why you should always choose a professional design over DIY.
What Is a Landing Page?
A landing page is not your home page.
Home pages act as a gateway into your website by providing a summary of the products and services you sell. A landing page is a zone dedicated to one specific subject.
Creating landing pages ties with a marketing campaign and acts as the first step of the sales funnel.
Tips for the Best Landing Pages
Below are five tips to create the best landing pages.
You’ll learn about planning, designing, and optimizing a landing page to convert the highest number of leads.
1. Determine Your Goal
The primary purpose of a landing page is to promote conversions. What type of conversions do you want to promote?
Three common goals include:
- Lead generations – capturing contact information using a form
- Sales and promotions – purchase products or services immediately or promote them
- Brand awareness – build and showcase your brand
Define one goal per landing page and no more. You want to tell a single story and not confuse your visitors.
2. Make Your Call to Action Count
A call to action is a statement that aims to trigger an immediate response. It acts as the next step in the sales funnel and should act as the natural progression from your landing page.
CTAs often come in the form of buttons with actionable phrases like Buy, Subscribe, Register, and Sign Up.
Make sure to have only one CTA per landing page. Place it alongside a time limit if applicable to increase a sense of urgency. For example, this offer expires at midnight.
3. Keep it Concise
Copywriting for the best landing pages means keeping things concise and to the point.
Don’t make the user scroll forever down the page or they might not see your CTA. Limit distractions and use videos if you can as they increase conversions by 86%.
4. Tell a Story Through Images
Professional imagery sets apart a great landing page from a stock template design.
A well-crafted photo or graphic will tell your story in less than a second. Be sure to optimize for mobile devices and keep your image count to one or two per page.
5. Professional vs. DIY
Many businesses try to build a landing page themselves. Yet, they aren’t web developers and fail to capture the user’s interest due to a lackluster design.
Always use a professional web design team when creating and marketing a landing page.
They can guide you on your goals, give advice on CTAs, write copy, and produce optimized imagery. Thankfully, Enfuse is here to help.
Creating Landing Pages that Convert
The best landing pages all have the same things in common: they have one clear goal and aim to convert.
Enfuse is a team of professional web developers. We handcraft landing pages that get results.
If you want to increase your SEO and PPC conversions, then don’t do it yourself. Reach out to a company with over 25 years of experience today.