The internet is more popular now than ever before, with more than 5.44 billion people using it worldwide.
If you’re trying to run a successful business, you need to make good use of your online platforms. Landing pages can be very helpful, but only if they’re done right. Understanding the best practices will help you generate the best results.
In this guide, we’ll go over some key tips that will help you build the best landing page for higher engagement. Keep reading for more.
1. Keep It Clean and Organized
When it comes to the overall design, you need to keep your target audience in mind. With that said, a messy and disorganized landing page will quickly put most people off.
A landing page should make it as easy as possible for users to convert. Every element on the page should work towards this goal.
Use color, images, and information effectively to guide users toward a clear call-to-action. You can test out different layouts over time to see what works best with your audience.
2. Prioritize Load Speed
Page speed has become an incredibly important factor these days, not just for landing pages but for entire websites. There are various things that can slow a page down, so it’s important to keep this in mind when designing landing pages.
Images and videos in particular can have a sizable impact. You should only include media that’s necessary to ensure the page loads smoothly.
Your hosting will also have an impact on page speed. If you feel that it’s currently too slow, upgrading your hosting could be the best solution.
3. Make Sure It’s Responsive
Every year, more people are using mobile devices to browse the internet. As it stands, more than 60% of all internet traffic comes from mobile devices. As such, it’s vital to make sure your website and landing pages work well with mobile devices.
Mobile optimization has become a common standard in web design these days. It will ensure mobile users have a good experience and won’t close your landing page straight away.
It’s worth noting that mobile responsiveness is also good for SEO. This will result in more organic traffic to your site, so it’s not something to ignore.
4. Keep Your Forms Short
Collecting data is ideal, and while more data is better, long forms are generally a bad idea. When users come across long forms, they’ll be more likely to simply leave. For a good landing page, you want to keep things simple.
The fewer fields a form has, the better. Determine what the most important details are, and only collect these. This will help maximize your conversions.
Building the Best Landing Page
Building the best landing page can be difficult, but you can get assistance from a professional marketing company. The team at Enfuse can design landing pages, websites, logos, and more to help your business succeed and grow.
We use cutting-edge technology and have served a huge range of clients since we began operations in 1997. Take a look at our web development page to learn more about how we can help your business.