One of the best ways to attract new customers to your business is by creating a well-designed website. But not every owner has the proper training to bring their design visions to life. There are plenty of professional web designers out there who can help. The market for this industry has grown by an average of 4.4% every year for the past five years. Using best practices in design can be the difference between a website visitor and a customer. Here are five effective web design features a professional can implement to attract new customers to your business website.
Choose a Simple Yet Applicable Theme
It might be tempting to choose a web design theme with tons of unique features and elements, but professionals know these are off-putting for visitors. Too many features on your page will leave people confused.
Use simple typography and space out your content enough, so it’s easy to read. Refrain from using too many images and colors as well. This will help potential customers focus on your website’s main selling points.
Add in Great Content to Important Pages
Businesses shouldn’t assume that potential customers will navigate to every page on their websites, searching for the important pieces. They need to hook readers from the get-go, especially in important places like the homepage or main service pages.
Create content that resonates with your target market. Show them you speak their language and understand what types of products or services they’re searching for.
Responsive Web Design Elements
With the advent of mobile technology, people are using their phones more than ever to browse the web. That means you need to ensure your website is adaptable to such a framework.
There are plenty of content management systems (CMS) out there that use responsive themes. But for specific elements that aren’t rendering quite right on mobile browsers, it’s best to consider hiring professional web design companies.
Ensure Website Speed is Optimized
No one wants to visit a website that takes forever to load. People want to be presented with the information they’re looking for; if they don’t find it, they may search elsewhere.
Use Call-To-Action Buttons
Call-to-action buttons and links are website elements that encourage visitors to purchase, fill out a form, or make any other form of conversion. The placement of these elements, their styling, and wording can have a major impact on potential customers.
Spend some time A/B testing placements and designs for these buttons to see how people interact with them. A reputable web design agency can help implement these changes and analyze their impact.
Start Attracting Customers With a Web Design Company Today
Implementing effective web design features doesn’t have to be a difficult process. Working with professionals will ensure best practices are followed and the elements reflect your company’s brand.
Did you find this article helpful? If so, we invite you to explore our other web design articles today!