Have you ever visited a website that was so striking you couldn’t help but to tell your friends about it? Every business owner dreams of having a website that stands out, but it’s not always the case that the prettiest websites are also the highest converting websites. Driving conversions on a website requires consideration of how each element of the website moves the visitor closer to a conversion. Website images are one of the elements that can move visitors along the path towards conversion.
In the article below, you’ll find a few tips that you can use to determine which types of images you want to use on your website. Read on to help yourself get updated with all the latest trends and knowledge related to website imagery.
Use Images That Show Product or Service Benefits
When you’re searching for free images for websites, look for images that show people experiencing some of the benefits of your product or service. Does your business help people feel relaxed? If so, you can find stock images of people relaxing in various settings.
Does your business help people get more work done? If that’s the case, you can find free website images that show people being productive. You’re going to want to use images to show your website visitors examples of real people experiencing the feelings that come with using your product or service.
Use Images as Calls to Action
If your business has a diverse array of products, be sure to show images of those products. You should also make sure these images are clickable. To execute this strategy, you’ll have to take pictures of your actual products instead of stock photos.
Remember that website images aren’t just meant for viewing; they should drive action. If someone sees an image of a product they like, that person should click on the image to buy the product or learn more about it.
Consider the Emotions Associated With Different Colors
Your website background images play a big role in the emotions people feel when they visit your website. You want people to feel excited and motivated to make a purchase or perform a conversion action. Light, warm colors generally get people excited.
If you want people to feel relaxed and at ease on your website, you can use cool colors like green and blue. You’ll have to consider what emotions people are feeling when they show interest in your product or service.
Keep These Factors in Mind When Selecting Website Images
Now that you know the different factors to consider when choosing website images, you’re ready to find beautiful images online. Make sure the images are high-quality and not subject to any copyright claims. If you’re interested in hiring an agency to design your website and find high-converting images, reach out to the website design experts at Enfuse.